transent said:
The question is - can a station that has spotty IE coverage generate more profits than a full power Coachella Valley station?
Yes. Palm Springs is market 133 and has $17 million in billings for 22 stations. The IE has $59 million for 27 stations in the 27th market.
KFRG in the IE bills almost as much as all the Palm Springs stations combined. KDES bills about $1 million, and has a 3.4 share.
KRQB has a 60 dbu that covers 90% of the IE market... and 104.7 will cover a lot better due to the lesser adjacent channel interference and the higher proposed power.
The Coachella Valley population is also growing very fast and expanding geograhically eastward and the current 104.7 has the benefit of a superior signal that is "grandfather claused".
KDES is a conforming class B FM. It is not grandfathered. It's 41 kw at 538 feet, and a full B is 50 kw at 500 feet.
The Palm Springs market is not "growing to the East." The East side of the valley is Coachella, which has been there for as long as Palm Springs has. The construction in the unbuilt areas are significantly filled with weekend and seasonal homes, none of whom contribute to ratings. And the radio revenue is growing very slowly. The IE is growing faster, by far..
In the not so distant future, this superior coverage area could be quite an advantage. What do you guys think?
900 watts is enough to be #1 in the market with a 19 share. The market is limited to the extent of the valley itself, and a class A is more than enough to cover it. Oh, the #2 station, with a 14 share, has 1,400 watts. The #3 station, also an A, has 4,200 watts. Those three stations have half of the commercial shares in the whole market, and none is a class B.
This move makes sense. Palm Springs is way over radioed, while the IE is underserved on FM.