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KDKB Drops Morning Show

bsr92336 said:
I agree with you 100%. However, I think it's because the new music at that time was better than it is now. I agree that the alternative rock format is hurting because of the likes of iHeart Radio and Audacity's move to make the format a nationwide cookie cutter type format, but the main issue in my belief is the lack of good new music to work with.
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These radio companies giving generic names to their alternative stations (whether it's iHeart, Audacy, or Hubbard, it's usually "ALT") sure isn't helping either. Sort of off-topic, but I remember Phoenix Newspapers using that name for their teen-contributed page in the mid-'90s (remember newspapers?). "The Edge" was trademarked to a consultancy, and might have been an early example of a franchised radio brand, but each "Edge" market had its own style. You can't really tell apart the "ALT" stations these days.
 
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TheBigA said:
As we've discussed, Houston & Phoenix problems pre-date Audacy's national approach.

When was the last time KMLE had decent numbers? Maybe when Ben & Brian did mornings.
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A couple points. First off, I'd point out that KNIX has a hybrid of two of the most successful country morning shows in Phoenix. Tim (of Tim and Willy) and Ben (of Ben and Brian). It is not a stretch to say that KNIX is more "live and local" than whatever is on KMLE at the moment.

And whatever you may think of their previous efforts, at least CBS was trying to keep KMLE alive and kicking. Hiring Dave Pratt was a...um...questionable choice, and the second go-round of Tim and Willy at KMLE was less than successful, but until Audacy's latest changes at least there were warm bodies in the building who had a sense of the KMLE's place in the Phoenix radio market. In the past, the station's personality ("The Camel") was as big a player as whomever was on the air.

Now it's just a jukebox with people who probably have no idea that their competition's morning show hosts used to roam the halls of 840 N. Central. Does the heritage they jettisoned mean anything to the listeners? Apparently something's off, or the generic jukebox would be on par with KNIX instead of trailing a few points behind.

Back to the lecture at hand, does "ALT" even mean anything to anyone anymore? Does the target audience for whatever constitutes "alternative" music look to broadcast radio to discover new bands? Do they tune in to a morning show with "bits" and a mix of classic rock that used to be "alternative" music? I'm sure that someone will be along shortly to tell me that today's youth are tuning in to alternative radio in droves, but I'm skeptical to say the least.
 
bsr92336 said:
I agree with you 100%. However, I think it's because the new music at that time was better than it is now. I agree that the alternative rock format is hurting because of the likes of iHeart Radio and Audacity's move to make the format a nationwide cookie cutter type format, but the main issue in my belief is the lack of good new music to work with.
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I agree w you bout the music to some degree.

But I love the two maneskin tunes out right now and the willow Smith tune and the walk the moon can you handle my love.

But the only song that I hear of those very often is maneskin begging. The others I don't hear that often on the radio.

The other maneskin song I wanna be your slave you just don't hear that often at all on alt stations šŸ˜¢
 
Deus Ex Machiato said:
Back to the lecture at hand, does "ALT" even mean anything to anyone anymore? Does the target audience for whatever constitutes "alternative" music look to broadcast radio to discover new bands? Do they tune in to a morning show with "bits" and a mix of classic rock that used to be "alternative" music? I'm sure that someone will be along shortly to tell me that today's youth are tuning in to alternative radio in droves, but I'm skeptical to say the least.
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Is today's alternative an alternative to rock or an alternative to pop? Is it both?
 
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