I don't know if anyone would consider this big of a deal, but along with what Tomas' statement regarding channel placement...maybe KDOC should have requested to Spectrum and Cox (since they're the two main MVPD providers in Southern California, from Bakersfield all the way down to San Diego) to be placed on a specific channel number, like the UHFs in Palm Springs and San Diego. That of course would have required some channel shuffling elsewhere, but it could have perhaps helped in promoting KDOC amongst the other commercial stations in town.
With Spectrum as an example, some areas get KDOC on channel 19 (such as central Los Angeles), other areas it's carried on either channel 6, 10, or 29; on Cox (again, depending on location), it's either on channel 6 or 12, but Frontier and AT&T U-verse have it on 6.