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Tucson KDRI AM 830

What happened in Houston, is what just happened to Bustos Media. Hopefully, the issue is resolved now

 
This really shouldn't happen! Almost every electronic device has instructions on how to reset passwords. The manufacturer should have a "help line" or text / email help. I don't know about Barix but there are some tech companies that will keep you gear updated and secure automatically for a small fee.

If you don't have an IT savvy person on you staff you should get "trade out" help from a local computer service. If that isn't practical, get with a college or tech school that teaches Cyber security and have an instructor recommend a student.

What ever you do, DONOT use someone you cannot physically meet. Too many folks have had issues with services that appear to be legit on the Internet but really are hackers or other nefarious organizations.
 
Judging by the various reports, some of this is should be on Barix, for offering a device that, it appears, can be administered without a password, or without being forced to change the password upon initial setup. Of course, exposure of an operational device to the public interest is also inadvisable. But it appears that many of the problems were rooted in poor basic security measures.
 
Since I am currently unable to start a new thread about Tucson, I'll plop the below link about Tucson's latest ratings right here.


What impresses is that at a time when AM radio is (mostly) on a downhill slide, Bustos' KDRI-AM continues to do very well ratingswise. Yes, there is an FM translator but that works only in Tucson city proper. I think that what holds KDRI together is its lengthy playlist (sorry @davideduardo) and its lengthy daytime signal footprint that can be heard in places in southern and eastern Arizona that currently no FM signals penetrate. And it doesn't hurt to have two hobbled format competitors in the market: KGVY (which is hobbled by being daytime only and by the fact that the current owner is trying to sell it) and KHYT-FM (which has a relatively short playlist and whose ratings are not being published this time around due to ongoing litigation between Cumulus and Nielsen).
 
. I think that what holds KDRI together is its lengthy playlist (sorry @davideduardo) and its lengthy daytime signal footprint that can be heard in places in southern and eastern Arizona that currently no FM signals penetrate.
First, any listening outside the Tuscon market itself is not rated and not the source of ad revenues.

Second, I have nothing against a larger playlist if the music all "tests positive" among the target listeners. For a decade that I was involved with Amalia González programming KRCD in LA and its 10 market network, we usually tested over 1200 songs and averaged a library of around 900 in active play. That means that the listeners liked all those songs enough to make them usable on the air.

But in most formats, the number of songs that don't drive away listeners is much smaller. Your typical AC station may have around 300 songs in the library, for example. And a CHR may have as few as 120 to 140 including both recurrent and limited gold cuts.

You don't have to say "sorry" to me. All programmers do... or try to do... is find the songs that have broad appeal to their station's target audience while not being negative to any of them. That is a requirement of a one-for-many radio format.
 
Okay, kinda related to the thread, and definitely related to the station:


[Bobby] Rich's career took him from small town Ephrata, Washington, teen with a radio dream to stations in Los Angeles, New York, Philadelphia, Seattle and San Diego before he arrived in Tucson in 1992. In each market, Rich made a name for himself, whether it was behind the mic or behind the scenes as a programming director.

Bobby will be at The Festival of Books, at the University of Arizona on Saturday and Sunday, signing his book "Bobby Rich: My Life in Your Radio", which was released last year.
 


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