You hit the nail on the head with sports. Sports bills typically higher than what they are currently airing on KDWN, from my understanding, even when you consider the slate of leased time currently on 101.5. It will also allow for possible opportunities for play-by-play and for Audacy to clear their own network programming (namely BetQL) on an FM signal.It's okay if you don't like or care for that brand of talk radio, but why do you say it is a waste?
I don't care for conservative talk radio, but I'm pragmatic about things like preventing competitors from stealing KXNT's thunder.