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KEGL

View attachment 7105

When you're playing Alt songs that never even charted on the rock charts at all - making people sit thru that to hear the same Motley Crue song you play every other hour, the TSL has to be ZERO.

I'm just as frustrated with this iteration of the Eagle as the one that they changed to the Freak from. There are rock staples (Halestorm) that had MANY #1 rock hit songs, that they ignore. To double the frustration, we essentially have 2 alt stations now, and a few other stations that play the oldies rock songs from bands like AC/DC. It's like the Eagle is trying to be anything BUT what the Eagle actually is.

F••k it.
As someone who is dead center in the demo of this station (36 yo white male), I would MUCH rather hear this song than the Whitesnake, Scorpions, Quiet Riot, and Twisted Sister they play on a regular basis.

IDGAF how well those bands charted back in the 80s, they’re an instant turn off for me.
 
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I expect that when he starts the numbers will go down. That's what happened in Philadelphia.

I guess there's an audience for this music, despite the protests.
If KEGL's already crappy morning numbers sink even lower, that would be a disaster.

My prediction is KEGL's morning numbers will either stay about the same or will improve just a touch.
 
I expect that when he starts the numbers will go down. That's what happened in Philadelphia.
Rather different situation though. I correctly predicted Woody’s trouble in Detroit and Philadelphia because his show was going up against very entrenched morning shows on WRIF and WMMR with a similar style. Woody’s main competition in DFW is a shut up and play the music morning show on KVIL, so he might be offering something different for people who want a male-focused, youth oriented morning show.

That said, I’m not convinced this show will work in DFW, just for different reasons than Philly.
 
As someone who is dead center in the demo of this station (36 yo white male), I would MUCH rather hear this song than the Whitesnake, Scorpions, Quiet Riot, and Twisted Sister they play on a regular basis.

IDGAF how well those bands charted back in the 80s, they’re an instant turn off for me.
I'll get your back on this statement. 37 yo white male here. Somebody Told Me is a staple of EVERY format that targets millennials. I've programmed multiple of them, a few of them very successfully.

Hell, even my rock leaning Classic Hits station went to #1 with a Gen X targeted demo when I dialed back on the hair bands and leaned into the more New Wave 80s, Alt Rock 90s and early 2000s.

My personal opinion is that iHeart has changed 97.1 too many times for a massive audience to ever return, regardless of how well every song they play tests with the target audience...Time will tell.
 
My personal opinion is that iHeart has changed 97.1 too many times for a massive audience to ever return, regardless of how well every song they play tests with the target audience...Time will tell.

I don't think they're aiming for a "massive audience." Rock music doesn't attract massive audiences anymore.
 

 
The Eagle is an "iconic" brand, per the Region President, yet iHM tried to more or less kill it last winter. Go figure.

Does anyone actually accept the baloney language so often found in these station press releases at face value?

Radio brass sure love to use the buzzwords "iconic" and "next level" a lot.
 
Does anyone actually accept the baloney language so often found in these station press releases at face value?

You don't go to media events or read press releases for the truth. It's where they express their side of the story. They may be a bit more honest at political events when they talk about spin. That's what it is. When people complain, I respond by asking: What do expect them to say?
 
The Eagle is an "iconic" brand, per the Region President, yet iHM tried to more or less kill it last winter. Go figure.
And Ipana is an iconic brand in toothpaste. Icons frequently are museum pieces, not present-time successes.
Does anyone actually accept the baloney language so often found in these station press releases at face value?

Radio brass sure love to use the buzzwords "iconic" and "next level" a lot.
They know that a lot of people in the print and written work (web) media don't know a thing about radio, so they use a lot of hyperbole to get some attention.
 
The Eagle is an "iconic" brand, per the Region President, yet iHM tried to more or less kill it last winter. Go figure.

Does anyone actually accept the baloney language so often found in these station press releases at face value?

Radio brass sure love to use the buzzwords "iconic" and "next level" a lot.
It is. The brand had returned THREE times. How many radio stations can say that? They tried some new things. It didn’t work. Now we’re here. Maybe the brand being put on ice for a year was good for the Eagle. The listeners seem to agree
 
Here is RadioInsight analysis of KEGL

Following its flip from Hot Talk “97.1 The Freakback to Rock97.1 The Eagle“, iHeartMedia’s KEGL rises 1.3 to 2.2, for what Huff notes is the station’s largest share since November 2021. The flip did not hurt sister Classic Rock “Lonestar 92.5” KZPS as it held at a 2.9 share, while Audacy’s “Alt 103.7” KVIL slid 3.0 – 2.6 – 2.4.

As we said, while there may be some music overlap between KZPS and The Eagle, the music is programmed in a co-ordinated way so that one station won't hurt the other.
 
Here is RadioInsight analysis of KEGL



As we said, while there may be some music overlap between KZPS and The Eagle, the music is programmed in a co-ordinated way so that one station won't hurt the other.
the ratings got a bump from not the format flip but most likely the Mavs run to the NBA Finals itself, i'm sure KTCK AM/FM The Ticket got a rating bumps from the Stars playoff run which ended with them being eliminated in the Western Conference round of the NHL Stanley Cup Playoffs and the Rangers on KRLD FM 105.3 The Fan saw a similar bump when they went to the World Series and won it finally last year, point is, if the local team is in the playoffs, their radio home gets a ratings bump.
 
This iteration will not garner more than a 3.0. And even that will just be for nostalgia and curiosity. 10:18 Saturday morning I'm driving to the gun range. I get in the car, they're in commercials. I follow my Son to Auto Zone. He goes in, purchases some stuff. He comes back out and I follow him all the way thru Garland. 11 minutes of commercials. During those, there were 3 promos pointing the listener to 3 different podcasts - pulling them away from the station. Right into a song from 30 years ago.

The morning show will not work here.

The afternoon show has proven it has no legs.

The music is as bad as Ben and Skin.

It's time for another signal to build a real rock brand. People that wanted to love the Eagle this time are already sh*t talking it. The average age of a song on Eagle is 28 years old. Green Day ON the hour EVERY hour. Alt music combined with oldies. LAME. Misguided. Stale, just like the medium.

3.0 MAX. Every prediction I made about The Freak from day one on this forum came true.

Mark my words on Eagle. No one in that building and no one in that company gives two shitttts about it, and that is clear.
 
Feels like 2002 again when "Merge" KKMR 93.3 flipped to KDBN "93-3 the Bone, Classic Texas Rock That Rocks" as the hard-edged "classic rock...that rocks" format variation was en vogue in some markets at that time. With little or no currents, KEGL is basically a 2024 reimagination of that. At the time, even with playlist separation, KZPS and KDBN largely cannibalized each other and the two of them sat in the 2 shares most of that year as the market then didn't really support two classic rock outlets. It doesn't feel like it would be much different now.
 
That was 22 years ago. A lot has changed.
True, the market is more more diverse and more ethnic, so there is probably even less support for two classic rock station now vs 22 years ago.
 
True, the market is more more diverse and more ethnic, so there is probably even less support for two classic rock station now vs 22 years ago.

Back then, they were competitors. Now, the same person is scheduling the music, and there's an obvious era split between the two (as we discussed). The term classic rock is now covering a wider period of time with distinct differences in sound.
 
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