Hey Guys:
Would anybody know what the format was of KEIR 102.9? It seems to be unknown.
Thanks
T.J.
Would anybody know what the format was of KEIR 102.9? It seems to be unknown.
Thanks
T.J.
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KEIR 102.9
- Thread starter thebeach33445
- Start date
My guess would be Religious of some sort.
I recall that in 1976, Fairchild (KLIF) had an agreement to purchase 102.9 and convert it to KLIF FM for what was supposed to be, at the time, their attempt to migrate KLIF over to FM.
It was a great idea, except the one Gordon McLendon got in the middle of it and "encouraged" some religious groups to protest to the FCC that this sale would undermine the public's right to a religious station and so forth...recall this was several years after the McLendon's sold KLIF to Fairchild and also were, at the time, operating KNUS FM in Dallas which stood to see some formidable competition from a KLIF FM if it were to be.
So intense was the protest, that Fairchild withdrew their bid for 102.9 and never attempted to get another FM in the market. This was also at a time when they were dumping tons of cash into KLIF AM only to see the ratings decline, decline, decline....along with revenue.
When they lost out on getting 102.9 it was sort of a realization that this broadcasting business was not for them. (...and they were RIGHT, it WASN'T ! )
I recall that in 1976, Fairchild (KLIF) had an agreement to purchase 102.9 and convert it to KLIF FM for what was supposed to be, at the time, their attempt to migrate KLIF over to FM.
It was a great idea, except the one Gordon McLendon got in the middle of it and "encouraged" some religious groups to protest to the FCC that this sale would undermine the public's right to a religious station and so forth...recall this was several years after the McLendon's sold KLIF to Fairchild and also were, at the time, operating KNUS FM in Dallas which stood to see some formidable competition from a KLIF FM if it were to be.
So intense was the protest, that Fairchild withdrew their bid for 102.9 and never attempted to get another FM in the market. This was also at a time when they were dumping tons of cash into KLIF AM only to see the ratings decline, decline, decline....along with revenue.
When they lost out on getting 102.9 it was sort of a realization that this broadcasting business was not for them. (...and they were RIGHT, it WASN'T ! )
I was between 7th and 8th grade in July 1969 when my family moved to Mesquite. Being a radio nut at that time, just as I am now, I scanned the radio dials and had my own handwritten directory of stations with notes on the music, when they aired news, etc.
In July 1969 KEIR was Elkins Institute Radio, operating 9am to 11pm Monday through Saturday. The station was non-commercial. There was a new jock every 30 minutes. The music was MOR for the most part with the very lightest of top 40 tossed in. News was aired by a different student (5 minutes) at :25 and :55. Weather at :15 and :45. Recorded PSAs somewhere near the middle of the quarter hours. My Mom liked KEIR's music selection and she liked a more contemporary side of the MOR format.
I do not know when KEIR sold but it would have been around 1971 or 1972. The Elkins Institute station became KVTT 91.7 at the same time KEIR sold and became KDTX. The format was more music based Christian during the day (maybe even secular beautiful music 6am to noon at the start). From 6pm to Midnight KDTX was Top 40. KDTX was on 6am to Midnight in the beginning.
In July 1969 KEIR was Elkins Institute Radio, operating 9am to 11pm Monday through Saturday. The station was non-commercial. There was a new jock every 30 minutes. The music was MOR for the most part with the very lightest of top 40 tossed in. News was aired by a different student (5 minutes) at :25 and :55. Weather at :15 and :45. Recorded PSAs somewhere near the middle of the quarter hours. My Mom liked KEIR's music selection and she liked a more contemporary side of the MOR format.
I do not know when KEIR sold but it would have been around 1971 or 1972. The Elkins Institute station became KVTT 91.7 at the same time KEIR sold and became KDTX. The format was more music based Christian during the day (maybe even secular beautiful music 6am to noon at the start). From 6pm to Midnight KDTX was Top 40. KDTX was on 6am to Midnight in the beginning.
bturner said:
Yep as a student there in 1970 that's how it was. I "DJ'd' and read news on KEIR a few times as part of the course.
So did Elkins own both KVTT and KEIR at the same time? IIRC KVTT was owned by Elkins from the station's sign-on in 1950 up to the late 70's. Early duopoly?
I may be wrong and living in Mesquite at the time I certainly could be, but I do not ever recall KVTT being on the air until KEIR sold. I do recall KVTT was real low power (maybe 800 watts) at the time Elkins was using the frequency and the power did not increase for some time after it went to a Christian format under Eldred Thomas who told me he had the best deal for local churches...$20 donation for 15 minutes. It wasn't long after he had wrapped up about 16 or so hours a day of local and national ministries that the station increased their power substantially.
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