Raymie said:
Exactly. Does going after Fox News Channel make sense? No. It's like building a second shopping mall right next door to a successful one – eventual failure certain.
And yet radio stations quite often challenge format leaders. Who can forget all those great Top 40 battles of the 60s? Fast food places often set up near each other to offer the customers a choice. Sure they want a burger, but do they want it fried or broiled?
I'm not saying that's MSNBC will do here. But the possibility of failure shouldn't be the reason. There are lots of options, and any successful channel should be more than one single personality. Otherwise the channel itself isn't a success.