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Kenny B and Charles Richardson are back!

Re: Yeah, I said 100.9

daryll said:
However, McClatchy is making the real money since it's buying the time and has total product control/ad placement.
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Ah, this makes alot more sense. So Lowell has no investment in the show at all then. He's just getting paid to provide the studio facilities that are going unused anyway.

If that's the case, the show might have a chance then.
 
Oldies the rest of the day would work, with the heritage call letters already owned by Register (WNEX-FM).
As far as Nielsen and Arbitron, they're both of little use in a market like Macon. Anyone who's ever been in programing and had an opportunity to look at raw diaries has had their eyes opened to how suspect they are. Every station has listeners or viewers or they wouldn't be on the air. Neither Arbitron nor Nielsen with their outdated methodology (trying to remember what you watched or listened to a week ago so that you can write it down in a diary and send it in on the day it's due) and small sample sizes, are not true measurements, or even good estimates of what people are watching or listening to. They're nothing more than top-of-mind awareness studies of a select few households. And as often as things change, more often in radio than TV, the information is usually outdated the day it's released. For once I agree with the Cumulus corporate people who have recently asked for proposals on a better, more 21st century ratings system. Now if only the TV people would do the same thing.
 
While Nielsen and Arbitron may have their issues, no one else has stepped up to the plate to challenge them. In a capitalistic sense, I guess that means there isn't any money to be made by creating a new ratings system. I agree, both services could use improvement on the present diary system. On a humorous note, some of the comments in the back of the diaries can be quite telling. However, large out of town agencies still base their television buys on Nielsen so the book still runs the cash register at your favorite local stations. Many of these buyers laugh at the fact some stations don't subscribe. They ask our station for the other station's numbers. Hmmm. Even if new technology was introduced, I'm curious as to how many stations, TV or radio, would subscribe to it. It makes me wonder how many stations even still use qualitative local research. I think only two TV stations in Macon do local research. Anyone can trot out a national survey on music/ratings and such, but every market has a different local flavor.
 
Charles and Kenny are as solid as ever, but where is the signal? I went through 3 radios and finally ended up with a Grundig field radio before I could keep the signal strong enough to listen at home.....and I'm not that far away from the tower. Hal may have to do a little tinkering.
 
Steve Malone said:
Charles and Kenny are as solid as ever, but where is the signal? I went through 3 radios and finally ended up with a Grundig field radio before I could keep the signal strong enough to listen at home.....and I'm not that far away from the tower. Hal may have to do a little tinkering.
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Lowell got tired of paying the electric bill for the transmitter being at full power so they have dropped it to 1/3rd power. Hey, it still covers the city of license!
 
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