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KETK Tyler launches new 4 and 4:30pm newscasts

Y2kTheNewOldies

Y2kTheNewOldies

https://mikemcguff.blogspot.com/2020/09/ketk-tyler-4pm-newscast.html

Tyler, TX (Sept. 17, 2020) – KETK-TV, the Nexstar Broadcasting, Inc., television station serving the Tyler-Longview-Jacksonville, Texas area (DMA #114), has launched two new half-hour, live, local weekday newscasts at 4 p.m. and 4:30 p.m.

“KETK News at 4” and “KETK News at 4:30,” made their debut on Sept. 14, and serve as the cornerstone for a two-and-half-hour block of local and national news and feature the latest breaking news, weather and sports important to the viewers of East Texas. The new newscasts are followed by “KETK News at 5,” “NBC Nightly News” at 5:30 PM, and “KETK News at 6.”

“KETK News at 4” and “KETK News at 4:30” are anchored by Kaci Koviak and Trent Bennett, both natives of East Texas who bring extensive knowledge, perspective, and deep personal connections to the communities served by the station. Chief Meteorologist Marcus Bagwell will provide weather forecasts.
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I see this happening to OTA TV given that they have to stay relevant in the streaming age.
 
I think you will see more of this, but streaming is not the reason.

Stations can sell A LOT more ads during local programming than syndicated programming (roughly 12 minutes per hour vs. 2.5 minutes) and they don't have to pay any licensing to the syndicators. The added cost of having anchors and reporters do more work for an extra hour is more than offset by the extra ad revenue. To some degree, they could make more money on lower ratings than the syndicated show.
 
tested said:
I think you will see more of this, but streaming is not the reason.

Stations can sell A LOT more ads during local programming than syndicated programming (roughly 12 minutes per hour vs. 2.5 minutes) and they don't have to pay any licensing to the syndicators. The added cost of having anchors and reporters do more work for an extra hour is more than offset by the extra ad revenue. To some degree, they could make more money on lower ratings than the syndicated show.
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True also I was thinking too it's OTA TV trying to survive and adapt from streaming outlets such as Netflix, Peacock, Disney+, Hulu , Fox owned Tubi and CBS All Access (soon to be renamed as Paramount+) that will draw viewers away from their venue though.
 
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