RadioGetsResults1, 4 posts. BandOnTheRun, 3 posts. Wow! Battle of the newbees. Welcome to the fray, proxies.
Y'know fellow posters and gentle readers, Kevin Legrett isn't much different from most 40-something GMs and RVPs in the business these days: There are mortgages to pay, kids to feed and educate, a job to keep, a corporate rep to sustain and underlings to be stepped on. It's like being a morning guy in a PPM world, there's a lot of stress... but you dress better.
Beginning as a promotion grunt in Rochester, Legrett worked himself into sales where he closed deals, impressing those who needed to be impressed in the WCMF and WPXY dynasties. Displaying uncompromising zeal and chutzpah, he rose from sales rep to Sales Manager to General Manager at CBS Rochester. He's worked with some of the oiliest characters in the radio business including Farid Suleman and Mel Karmazin, from whom he learned very early that power and money come from the top, not bottom up.
He has a track record as being driven to impress his superiors and a relentless if not always successful need to be the best at any cost. As out of place as it seems in the business these days, how can you fault a man for wearing French cuffs and $2 thousand suits? He dressed to impress those above him, notably the demure [/sarcasm] Judy Ellis and Farid Suleman, upon whom his paycheck depended.
Why be concerned with the grunts on the sales floor and in the studios? Let them eat cake! Anybody who's been in the business for more than six months understands where GMs and RVPs place their allegiance. It ain't with the engineers, sales ducks, PDs or air talent.
Legrett's reign at Citadel Buffalo wasn't a Reign Of Terror, but as some posters have suggested here, he didn't endear himself to a lot of people. Beginning with his early dress-down of department heads and other tactical missteps, he made known his opinion: Buffalo was a minor league city compared to his hometown 60 miles east. A commuter GM/RVP, he appeared to be in Buffalo only to clean up the mess of previous GMs before riding into the sunrise to return home. And so, it has come to pass.
He didn't slay the Buffalo market, didn't drive rate up, or win the billing contest with Entercom and Town Square. At best, he held it all together to the best of his abilities. Make of that assessment what you will.
Since he's so fond of great coaches and their philosophies, it would be only fair to grade his tenure in Buffalo: He'd like to be Bill Belichick, but he more closely resembles Bills ex-coach Dick Jauron, only flashier and with a better suite and haircut.
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