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Kevin & Sluggo Cut At KLOS

Where is the disconnect within the company that the “Where’s Kevin” promotion was allowed to start as Ryder was being shown the door? For something I imagine the station would want to breeze past quickly, the layoff is now front and center for listeners/followers on social media. I’m also assuming Honda isn’t happy about those ad dollars being flushed down the drain now.
 
Jstnpspck said:
Where is the disconnect within the company that the “Where’s Kevin” promotion was allowed to start as Ryder was being shown the door? For something I imagine the station would want to breeze past quickly, the layoff is now front and center for listeners/followers on social media. I’m also assuming Honda isn’t happy about those ad dollars being flushed down the drain now.
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The tweet may have been automated to go out, and no one thought to cancel it.
 
MarkW said:
Meruelo is quickly proving itself to be an incompetent radio station owner.
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Ask anyone in Phoenix how they feel about Meruelo.

As I've said elsewhere, this isn't an individual company problem. It's an overall radio problem. There's not enough money for local staffing, so they get cut. It's a combination of people moving to streaming and inflation.
 
MarkW said:
Meruelo is quickly proving itself to be an incompetent radio station owner.
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Also an incompetent television station owner. He is selling channel 22, which is on RF 4. (Yes, RF 4, which he agreed to in the repack.)
 
lanceventa said:
More cuts at Meruelo as KLOS fired Kevin Ryder and Doug 'Sluggo' Roberts today, on the same day a "Where's Kevin" marketing campaign began...
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As I have commented in other threads, KLOS is the only Meruelo station that does not share audience with the rest of the cluster. That has to be a contributing factor to it being the highest-rated station in the cluster. He should be protecting it at all costs, not make bonehead moves like this.
 
radiofan2023 said:
Does being on RF 4 affect the value of it? I don’t know what RF 4 is.
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Simplified explanation: With PSIP on digital television broadcasts, the channel you "tune to" is not necessarily the one the station actually broadcasts on. You punch in "22" and the TV tunes to 4.

It has been well-documented that UHF is superior to VHF for digital television ... a complete reversal of what was the case for analog. And the low-VHF channels (2 through 6) are the worst.

Before the repack, KWHY was on digital channel 42 in terms of transmission. The repack reassigned that part of the UHF band above channel 36 to wireless, and everyone up there had to move. It was a complicated process, and many stations now "channel share" (for example, KOCE/50 is actually on KSCI/18's transmitter now). For some reason I can only guess was the result of not consulting a competent engineer -- or rejecting the advice of same if they did -- Meruelo Media chose to relocate to RF channel 4.

I live about 35 miles due west of Mount Wilson, with an unobstructed line of sight to there from where my building's OTA antenna is. And even though it is aimed right at that mountain, I cannot receive a decodable signal for KWHY. Every other station on Wilson is non-problematic.

KWHY being on RF 4 renders it about as useful as a LPTV. (And I get at least one of those better than I do them.)
 
K.M. Richards said:
As I have commented in other threads, KLOS is the only Meruelo station that does not share audience with the rest of the cluster. That has to be a contributing factor to it being the highest-rated station in the cluster. He should be protecting it at all costs, not make bonehead moves like this.
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It’s obvious he’s trying to cash out of everything and retire
 
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