Not in the medium and smaller markets any more.
Even in the biggest markets, things like getting permission to use an artist image or clip in a commercial now requires permissions and payments. Labels are far less generous than ever before.
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Kevin Weatherly Returns To KROQ
- Thread starter johndavis
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Even in the biggest markets, things like getting permission to use an artist image or clip in a commercial now requires permissions and payments. Labels are far less generous than ever before.
Depends on the station, the owner, and the format.
There's a country station in McAllen TX that gets treated like a much bigger market.
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We are talking about KROQ in Los Angeles here. For all of its issues, still one of the leading alternative stations in the country. If KFOG can (did) develop artists, I am positive KROQ can.
Obviously if you're using anything in a commercial, different rules apply. We're not talking about that at all.
In most cases I'm aware of, stations contract with outside production companies who handle those deals. That includes I&L for websites.
In the very recent past, labels would come running with clips and photos and even voice tracks. Now it is very different. Even Getting a station name on a concert is nearly impossible, and artist memorabilia very restricted.
Not in my experience where stations use their own creative or do it through their own agency.
you don’t think that the labels know that KROQ likely has less audience than an alt station in Memphis or some market that size?
And that is because the station generally has over a 10 share in 25-54 and has over 40 years of successful, responsible operation in the format.
Which is why you can't generalize about medium & small markets. That's where you're more likely to get those big shares & heritage.
In the country format there are several big companies that provide TV spots that have all music & artist permissions handled. All the station does is provide their logo and positioning statement. There were several big exhibitors at this year's Country Radio Seminar. However some of the bigger companies are handling that for the stations. It depends.
Companies like iHeart are taking care of that for their stations. Getting an exclusive "presents" for a concert may be hard in a competitive market where there are multiple stations in the same format. keep in mind there aren't as many promoters as there used to be.
Regarding KROQ, I'm pretty confident they can get name talent to show up at their Weenie Roast once it's announced.
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Uhhhh? Huh?
But there are very few of those. When I negotiated the purchase of WTNT in Tallahassee, we were also considering bidding on KTEX, but lost the bid to Tate. At the time, the LRGV was in a recession and we just could not see going over $2 million. It was fun to do the due diligence on that one because there was such great food to be had in McAllen!
Great food and very warm, kind people.
Yeah, totally! A decade later started working with the Tichenor / HBC folks and loved them.
The great thing that KFOG did back in the day was align themselves with the BAMMIES (Bay Area Music Awards).
Agreed. Literally almost took a sports tv job there a few months back. Then realized the grass is greener in my current market (Monroe-El Dorado)
Woah! Do only 10 people listen to KROQ nowadays haha?? Its crazy that looking back on old LA Times articles, 106.7 was ranked No. 1 about 20 years ago!
Loverofradio:
Hahaha, yeah it sure seems like it. There’s more people using smartphones to hear music today than an outdated Sony radio. Time marches on.
The KROQ of today is very different from the KROQ back then. There were no tablets/smartphones. For music it was iPods, cd’s, cassettes, and traditional AM/FM.
20 years ago was 2002. I was in 2nd Grade at the time KROQ hit first place.
I wonder how KROQ is going to survive. Perhaps Mr Weatherly or management has a plan to bring younger listeners into the format to replace the ones aging out? If KROQ wants to stay afloat, this is what has to be done.
Look if KPNT out in St. Louis can develop Jelly Roll of all people into a #1 hitmaker on rock radio I am sure KROQ is still capable of doing the same. There are no shortage of artists that are talented enough to become staples, and Weatherly already has some of the groundwork done for him with Glass Animals and Maneskin having huge crossover hits last year.
(Yes I’m aware Jelly Roll’s #1 is on Active Rock and not Alternative which is KPNT’s format but KPNT added him first and started developing him, and Active responded before Alternative.)
(Yes I’m aware Jelly Roll’s #1 is on Active Rock and not Alternative which is KPNT’s format but KPNT added him first and started developing him, and Active responded before Alternative.)
Is this the same Jelly Roll who's now being marketed to country with the song Son Of a Sinner?
Yeah same one.
You may recall about a year ago I mentioned that some alternative acts were reinventing themselves as country acts because they couldn't get enough label support in alternative?
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