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KEXA-FM Salinas (Monterey) sold

Wow, hopefully get rid of the Latin Hip Hop and just make it a Latin-friendly Rhythmic to go against the chart-following-nothing-special KDON. I think it needs to be something right between Rhythmic and Hurban. Not too much Reggaeton because if that trend dies, so does the station.

Maybe CHR? I can't remember Monterey ever having a Mainstream CHR, have they? I think KDON was years ago and over time slowly morphed into Rhythmic as that format became popular...
 
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