KEXP has posted about this on their site:
KEXP -- Coming Soon to the Bay Area
Some interesting bits:
"When the Bay Area station begins broadcasting in the coming months, we’ll be airing more or less the same programming on 92.7 FM San Francisco as you’ll hear on the radio at 90.3 FM Seattle. But within the first six months of operation, we’ll also launch a Bay Area local music show that will air regionally (similar to
Audioasis in Seattle). We’ll also be doing our best to build relationships and connections with the local music scene that will help us define the evolution of the Bay Area station."
and
"So how are we paying for this? In short, KEXP has existing investment funds that are being used for the purchase and initial operation of the Bay Area station (more on that in a second). Your gift as an Amplifier or annual fund donor is not being used on any of the start up costs for the San Francisco station, and won’t be unless you specifically request it.
Here’s the backstory on that investment fund. If you’ve been with us for a while, you may recall that KEXP received a very generous bequest in 2017. A long-time supporter and listener named Suzanne left KEXP a little over $10M in her will. Suzanne’s gift was placed in a board-directed investment fund to support KEXP's future—offering both stability in the form of annual investment returns and flexibility to pursue big opportunities when they come up.
KEXP’s Board has approved withdrawing funds from this investment portfolio, which, along with additional funds raised from donors who specifically want to support this project, will be used to finance the purchase of the station and the first few years of operations.
Our modeling suggests that we will begin to see positive cash flow from this project within the first few years. That means we’ll be able to sustain and grow Bay Area-specific programming while also providing support for KEXP’s work in Seattle and worldwide. For that reason, we see this plan as a way of reinvesting existing funds in a different kind of asset—in this case a radio station rather than a traditional financial instrument like stocks or bonds."