KEXP is #2 in 6+ with a 6.3 share!

[LITTLEBOYBLUE]

My 62 year old customer care manager, working for an insurance brokerage, would laugh pretty hysterically at the hipster reference. He listens to KEXP for 8-10 hours per day as his "at-work" station. He may be a lot of things, but hip is not one of them.

If he's had a hip replacement he may still qualify.

 

[bobdavcav]

KEXP has a huge loyal listener base that other stations can only dream about.The lower cume and high share points to a huge P1 listener base that spends a lot of time listening. They obviously like what they hear.You seem to view it as a bad thing, which it isn't.

I do not view that as a bad thing, just not worth celebrating as much as some folks on this board would suggest based on share numbers. This is probably an over-exageration, but on this board, the attitude seems to be people at KEXP say "hey, we're #2. Pop the whatever alcohol of choice." In reality, it's probably more like "Okay, Dave who gives us $20,000 a month and has for years listened twice as much as he usually does."

 

[KilowattKat]

I do not view that as a bad thing, just not worth celebrating as much as some folks on this board would suggest based on share numbers. This is probably an over-exageration, but on this board, the attitude seems to be people at KEXP say "hey, we're #2. Pop the whatever alcohol of choice." In reality, it's probably more like "Okay, Dave who gives us $20,000 a month and has for years listened twice as much as he usually does."

It helps when seeking underwriters. Corporations, and large local companies are more willing to give to a high profile public station with a large audience than say, an LPFM that no one has heard.

 

[KilowattKat]

This could very well be the case. In some parts of the Bay Area, the 92.7 signal does not have very good coverage. It comes in great where I live and it's the only over the air music station I listen to down here, but you would need to use the streaming app in some suburban areas.

Im not sure about the possible streaming numbers. The KEXC stream doesn't show up in the ratings. If a PPM meter picks up at least one person listening, it would show up. However, I think streaming is highly undercounted. Many people, myself included will use a Bluetooth, headphones, etc. when streaming, especially when it's from a smartphone. If the meter can't hear it, it won't be logged, or be part of the ratings.

 

[TheBigA]

The KEXC stream doesn't show up in the ratings.

Perhaps the SF listeners are streaming the Seattle signal.

I think streaming is highly undercounted.

Me too

 

[EricStein]

I'm guessing AAA is more for mature listeners than young adults. In Chicago, as mentioned above, WXRT is #1 overall and #2 in both 18-49 and 25-54. But the Research Director didn't give its 18-34 numbers since it wasn't that high in the young adult demo.

KBCO Denver is tied for #6. KINK Portland is #3. KCMP Minneapolis is #7. WXRV Boston is #9. Good ratings for all these AAA stations.

It still puzzles me how Seattle listeners embrace KEXP with its limited signal. I'm sure it's hard to get in Tacoma and Everett. But when KPNW-FM went with a commercial AAA format, with its 100,000 watt signal, the station had a hard time getting a 1 rating.

I've been listening to a lot of WRLT out of Nashville as of late. It's a 200 watt signal (Class A equivalent) with 35 year brand heritage, and plays a lot of local music. They sound like a public AAA with commercials. It's a good sounding station. They don't subscribe to Nielsen, and its spot load shows (95 percent local spots, mostly a handful of very loyal advertisers), despite supposedly having a influential and high profile listening audience there. I don't suspect they can't be surviving on the subsidy of a wealthy owner alone (I did read they had a public radio style "save the station" drive during the pandemic, so maybe I'm missing something).