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KEYMARKET'S COMMITMENT TO THE INTEGRITY OF

Re: IT'S ALL PERCEPTION / ALL THE MONEY ALL THE TIME

And there you have it. If you have no idea HOW to serve a community then you will follow the money trail. In todays world it's all about the money. The fine thing about these forums is the ability to express opinions. Rightly or wrongly, they are JUST personal opinions and observations...........

Some people wouldn't care if CC owned all 13,000+ stations, set up a dozen formats, and simulcasted them all out of some corporate office building and only had local sales offices... Others would like to see a return to live full service radio in their city of license, and the 7/7 rule....... If you can't make a go of W*** in Smallville, then don't buy it. seems simple. Maybe too simple.

The bulk of us fall somewhere between the two extremes. It is unfortunate that the climate of today's businessman is slash and burn, with no sense of community responsibility... If you derive an income from an area, then you have a responsibility to put something back. Mentioning the COL in the ID is meaningless if you do nothing there..... For that matter, there are many places in the area where 3 or four frogs overlap.... do those areas need access to four simulcasted stations? You could argue that those areas are OVERSERVED while the original COLs are underserved.

KM management may very well be saavy businessmen, but come across as pretty cold fish in the humanity and compassion department....... When Money is your only focus, it does that to some people....







First, no one is being compelled to report the city> But in everyday parlance, they don't have any definition.
> And Congress and the FCC have been really straining
> themselves NOT to define them. But what does that do for
> stations and owners who have to comply with these rules,
> regulations, and standards?
>
> The best they can do is look at what's been done before by
> other owners, and take some good sense of their own, to do
> some public good and not step over the indecency line. And,
> honestly, it's been that way for 70 years with relatively
> few issues.
>
> But since you asked me to give my interpretation of public
> interest requirements, here goes:
>
> A substantial contribution to the community, and
> specifically the COL, above and beyond providing a normal
> programming outlet for "popoular music" or talk or sports.
> Providing a genuine service to the community--using the
> airwaves to provide something that is otherwise missing.
> Plus, make a concerted effort to have a pervasive presence
> in the civic consciousness. That could be by on-air work,
> or by remotes/community events.
>
> It's looked at as a whole, not each individual part. As I
> said, WOGI may be serving Duquesne particularly in a way we
> don't know about. It's just that given the almost
> no-brainer of carrying the football game when no one else
> was, it went out of its way to be contrary.
>
 
Re: IT'S ALL PERCEPTION / ALL THE MONEY ALL THE TIME

> And there you have it. If you have no idea HOW to serve a
> community then you will follow the money trail. In todays
> world it's all about the money. The fine thing about these
> forums is the ability to express opinions. Rightly or
> wrongly, they are JUST personal opinions and
> observations...........

That sounds a bit harsh. There are plenty of people working in broadcast management who would like to "serve a community", because doing so is an excellent path to profitability IF IT IS DONE RIGHT. But just as there is more to programming music formats than just playing songs off of CD's in random order (unless your name is BOB), there's more to being able to effectively and adequately "serve a community" than simply having good intentions.

Personally, I think more stations would serve their communities better if the FCC requirements for what they had to do to keep their licenses wasn't vague and ambiguous. If they didn't have to spend so much resource on doings things that might or might not impress the FCC, then they could concentrate those resources on profitably serving those who can recieve their signals.

> Some people wouldn't care if CC owned all 13,000+ stations,
> set up a dozen formats, and simulcasted them all out of some
> corporate office building and only had local sales
> offices... Others would like to see a return to live full
> service radio in their city of license, and the 7/7
> rule....... If you can't make a go of W*** in Smallville,
> then don't buy it. seems simple. Maybe too simple.

Yeah, that's too simple. If the hypothetical Smallville was truly a little city surrounded by lots of nothing, the way things were back when the FCC rules about serving the City of License meant something, then the requirement for service for the City of License would make sense.

> The bulk of us fall somewhere between the two extremes. It
> is unfortunate that the climate of today's businessman is
> slash and burn, with no sense of community responsibility...
> If you derive an income from an area, then you have a
> responsibility to put something back. Mentioning the COL in
> the ID is meaningless if you do nothing there..... For that
> matter, there are many places in the area where 3 or four
> frogs overlap.... do those areas need access to four
> simulcasted stations? You could argue that those areas are
> OVERSERVED while the original COLs are underserved.

Everyone keeps ignoring a point I've specifically raised a few times. Allegheny County has 130 separate municipalities. Of those, Pittsburgh has several radio stations, Carnegie has one. Duquense has one. Braddock has one, but Braddock Hills doesn't. McKeesport has one. There might be some other local stations licensed in other municipalities. But even if there are ten municipalities in Allegheny County who have radio stations licensed to them, what about the people who live in the other 120? If the stations truly served their COL as intently as you seem to be advocating, does that mean that those of us who live in the other 120 are simply SOL?

If WOGI serves the 1.8 square miles of Duquense, and all who live therein, what station serves West Mifflin? What station serves North Versailles? If WZUM serves Carnegie, who serves Heidleberg, or Scott Township?

> KM management may very well be saavy businessmen, but come
> across as pretty cold fish in the humanity and compassion
> department....... When Money is your only focus, it does
> that to some people....

Aren't you exaggerating a little bit? All that Keymarket's head honcho said was that they weren't going to broadcast a high school football game. What if instead of Duquense getting into the playoffs it had been West Mifflin South that made the playoffs? Or what if Upper St. Clair had made the playoffs? Those cities have no stations licensed within their borders?

And, there's that other issue no one has ever addressed, which is just what "local issues" are unique to Duquense? If you're going to take Keymarket to task for not serving Duquesne's needs, just what are those needs that aren't being served? What do the people of Duquesne need to have broadcast that isn't being broadcast for them?
 
MEDIOCRE RADIO...........

Still, there is too much MEDIOCRE RADIO on the dial... Some by economic necessity, but too much by choice. A listener can only judge what they are presented. Is jock talk lame and boring because most have nothing to say and do not know how to entertain, OR is it because of such tight restrictions placed on them by management. If the liners fall in the same place every hour, the contest is teased at the same time, the new artist intro is always the third song, and no room is left for creativity, and content then maybe that is what the listener finds boring. hence the willingness to VT, or go with a jockless BOB/JACK.

I still think what's BETWEEN the music is every bit as important as the format itself. Radio does itself NO FAVORS by trying to sound as close to I-pods and Sattelite..... They need to concentrate on the what they can offer different rather than copy. LEAD don't follow
 
Re: The Local Community's commitment to KEYMARKET

Hey Hey now don't pick on Keymarket-- they've kept me.

Have a Hoppy Evening<P ID="signature">______________
Mister Froggy</P>
 
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