KEZK 102.5 to rebrand as fresh

[wprt949]

looks like cbs is starting its 3rd fresh station


but why are they keeping Delilah ???

 

[mjb1124]

Interesting that they would do this when the other Fresh stations are doing just okay at best. And with Delilah at night, and artists like Billy Joel and Chicago said to be in the rotation, this doesn't seem like your typical Fresh station.

 

[radiolives]

looks like cbs is starting its 3rd fresh station

This would be CBS Radio's 4th Fresh FM station:

Fresh 102.7 New York City
Fresh 94.7 Washington D.C.
Fresh 105.9 Chicago, IL
Out of those 3 "Fresh 102.7" does the best, and out in Chicago it was said Fresh 105.9 might flip.

Seems like KEZK might sound the same just with a new name "Fresh 102.5 KEZK"
Keep in mind CBS Radio also owns Y 98 in St. Louis which is Hot AC

 

[wprt949]

i forgot about fresh in chicago sorry

 

[ssetta]

In all three of those markets, there is another AC station. Is that the case here in St. Louis? I also noticed they're still playing Christmas music as of 12/26.

 

[mbatchelor]

102.5 has made the switch, and thus far, the music doesn't sound vastly different then what KEZK was playing before Christmas - fairly heavy on 80s music - 6 out of 14 songs the first hour were from the 80s... This station sounds nothing like Fresh in Chicago or NYC... Check out YES.COM. Also, on the website it appears that Delilah will continue to be a part of the station. Really seems like a rebranding of the same station largely to get away from the correlation of the KEZK calls with very soft music for most of its life first as a B/EZ station, and then as Soft AC. Its Mainstream, Middle of the Road AC they have to differentiate themselves from Y98 which is sitting on the edge between CHR/Adult and Hot AC.

 

[radiolives]

I expected them not to sound to different due to Y98.

I wonder if CBS plans on changing more of their AC's to use the Fresh name.

 

[thebeach33445]

Hey Guys:

Here is my 2 cents: I think his rebranding thing is such bull shit!! I am sorry about my language but I am so damm tired of these stupid format changes of great legendary stations and rebranding of stations!!! Rebranding a station is not going to get you anywhere!! WHY DON'T THEY LISTEN TO THE LISTENER!! That is the problem with radio today!! They don't give a damm about the listener!! AND STOP THIS DAMM AUTOMATION!! All of the people I know hate automation!! They say it takes the personality out of a station and makes it boring!! I AGREE WITH THAT BIG TIME!! Most people I know and all of my family have sattillite radio and that is all they listen too. And all of this talking about how radio listening is up to me a bunch of crap too!! Maybe talk stations but not music stations. OH and what the hell happened to KLOU?? (was a great oldies station till CC destroy that!!) Oldies stations that is a whole different subject.

KEZK should start playing more amount of songs instead of the same 250 songs over and over again!! THAT IS THE PROBLEM!! Rebranding this station as Fresh is not going to change a thing. I am seeing all of these format changes all over the country since Christmas and people are getting pissed off about them. KWJZ in Seattle for example dropped smooth jazz to the click 98.9 format (whatever that is)and the listeners are pissed!! The problem with smooth jazz stations is that they were playing to much pop rock music and not enough jazz like tunes. Watercolors on Siruis is a good example of what a smooth jazz format should sound like.

The answer: NO MORE AUTOMATION. Personality radio (like true oldies channel). Do the formats right. Stop changing formats left and right. Stop pissing off the listener, start listening to what they want and maybe radio with thrive again!!

I can't believe these radio people don't get the picture yet!! I miss real radio!! The good old days of radio!!

Again sorry about the language. Thank you for letting me vent.

T.J.