To borrow from the oil industry, radio broadcasting is in dire need of some maverick owners that are willing to go look for wildcat wells. Sometimes you drill a dry well, but hell, you have to try to win sometimes!! There's plenty of room to make more in this industry but the usual suspects are so used to doing things their way (wrong way) that they just can't see anything else. Consultants, bean-counters, and all the other "experts" have analyzed this industry right into the ground.