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KFBK new billboard

M

MT1

Guest
;D

Saw it on 160 for the first time today.... big call letters and dial position, over an even huger and urgent question: "What Happened?"

LOL!!!!! :D

So even the radio station is getting in line to ask what ever happened to a formerly great Heritage station!
 
I've been seeing this billboard on Fair Oaks Blvd. for about two weeks.....

The first time, I just laughed......There's nothing like a great straight line while you're crawling through rush hour traffic.
 
It does seem to sum up the situational awareness of radio management in general.

I love how they went from "Hear it Now!" just a couple of years ago, to airing pleas for commuters stuck in traffic to tell THEM what's happening on the roads and now billboards imploring drivers to tell them "What happened?" in general. Yeah boys, I'll check and get back to you on that, but right now my smart phone is telling me to avoid a sudden jam up at Madison & 80 and about why all those fire trucks were down the street last night. ;D
 
MT1 said:
It does seem to sum up the situational awareness of radio management in general.

I love how they went from "Hear it Now!" just a couple of years ago, to airing pleas for commuters stuck in traffic to tell THEM what's happening on the roads and now billboards imploring drivers to tell them "What happened?" in general. Yeah boys, I'll check and get back to you on that, but right now my smart phone is telling me to avoid a sudden jam up at Madison & 80 and about why all those fire trucks were down the street last night. ;D
Click to expand...

I take back the "I love how...", more like; "ain't it really sad how..." A lot of great careers have been ruined.

Oh, yeah, and I can't hear you very well either. My dashboard iPod cradle downloaded my menu of talk shows, too many and too diverse for me to get to them all and my daily news alerts are also waiting for me so there is not much time left to figure out how to interface an AM radio source into my car so that I can help you figure out "what happened?" Maybe KFBK should join like Facebook, maybe pick up enough "friends" to keep them in the know?
 
There's also on at Del Paso and Arden that seems like it's been up for a couple of months now. Unintentional irony in advertising is a beautiful thing.
 
Yeah boys, I'll check and get back to you on that, but right now my smart phone is telling me to avoid a sudden jam up at Madison & 80
Click to expand...

The interesting part is that I'm 99% sure that Clear Channel's "Total Traffic Network" provides the traffic data that your smart phone is relaying to you. I don't know all the services they work with, but I'm pretty sure they have deals with most of the major GPS providers. I know I've seen press releases over the years about them signing deals with various providers.
 
finallyescaped said:
Yeah boys, I'll check and get back to you on that, but right now my smart phone is telling me to avoid a sudden jam up at Madison & 80
Click to expand...

The interesting part is that I'm 99% sure that Clear Channel's "Total Traffic Network" provides the traffic data that your smart phone is relaying to you. I don't know all the services they work with, but I'm pretty sure they have deals with most of the major GPS providers. I know I've seen press releases over the years about them signing deals with various providers.
Click to expand...

LOL! Now if THAT doesn't reinforce the billboard message then nothing does! No wonder they're asking us "what happened?" ... nobody will budget a subscription to their own real time service! LOL!
 
nobody will budget a subscription to their own real time service! LOL!
Click to expand...

Well, they don't need to budget for a subscription since they are providing the info to the GPS services. They have the info shortly before your smart phone or GPS unit does.

The press release I saw last year stated that the Clear Channel Traffic centers provide the local traffic info in something like 40 markets. So the guys writing/reporting it locally on KFBK, and the other CC stations, are also the ones getting it to your and my cell phones.
 
I don't think that they get a pass on paying, I could be wrong but am pretty sure that the traffic service is incorporated as a stand-alone. That's a standard business model now (not just in radio); set up your own vendors, "out-source" your contracts to them and keep the money just moving around the mother ship between affiliated corporations (or LLCs).

The whole point is to provide one hand with the appearance of legitimate expenses and the other with the appearance of actual revenue. All kinds of tax and regulatory benefits follow... those benefits come with oversight (or at least the threat of it) so all the paperwork has to be kosher, that means each corporation has to behave as if it were not part of the mother.

In theory this boosts the value to the shareholders of the overall corporation, in reality it is a miserable failure that discourages (prohibits actually) inovation by imposing a top-down order on the product and replacing talent with automotons. That hits radio harder than any other industry because historically nearly all inovation has bubbled up from below. In the end you get what we see now, shareholders with piles of worthless paper and probably hundreds of billions of dollars in infrastructure and investment that is also worthless because it has been stripped of content (the actual value). A guy who pushes a button when it glows red and says "push me" is not quite as far along the evolutionary ladder than was Hamm the Chimp when he flew into space, and way far below the worth of the old radio pro who could cover every job in the building - plus who knew the market and didn't need to ask the market "what happened?"
 
I didn't realize exactly how amusing the new billboards are until I saw one for myself yesterday. I couldn't stop laughing. Who was the brainiac who came up with that one? The air staff must be cringing.

:D
 
radiovictim said:
I didn't realize exactly how amusing the new billboards are until I saw one for myself yesterday. I couldn't stop laughing. Who was the brainiac who came up with that one? The air staff must be cringing.

:D
Click to expand...

Airstaff? They still got some?I mean, like as in actual broadcasters and not Sacramento Bee reporters reading their own print stories on the air while Kitty giggles. LOL!
 
Does anybody remember KQPT The Point? They had a billboard that said something like, "Music you've never even heard of".

It was actually a pretty good station. Maybe a little too much Duncan Sheik.
 
Oh yeah! "Music you've never heard of by artists you don't know"

I'm not sure if I am thinking of the same station or another, but either they or somebody else called themselves "Adult rock" for a short time. At least to my way of thinking, a very bad choice of words to market that kind of format. Hehe, the two words just don't go together! If you wanna rock, leave "adult" out of the equation.
 
John Walker said:
Oh yeah! "Music you've never heard of by artists you don't know"

I'm not sure if I am thinking of the same station or another, but either they or somebody else called themselves "Adult rock" for a short time. At least to my way of thinking, a very bad choice of words to market that kind of format. Hehe, the two words just don't go together! If you wanna rock, leave "adult" out of the equation.
Click to expand...

That's when they were AAA.
 
Music you've never heard of by artists you don't know

yeah. That's the worst billboard "catch-phrase" I've ever seen.

It was a AAA. I think they called themselves adult alternative. It was a good station!
 
Wasn't KQPT, aka 100.5 The Point, a New Age Contemp (NAC) station in the late-1980s?
I have their bumper-sticker in the Arnold Archives - the logo contained a palm tree...
--jay

P.S. - yes, I've seen that particular KFBK billboard for awhile; it seems like it was briefly on I-80
near Leisure Town Road in Vacaville, and I said to myself when I saw the "What Happened?"
part, 'What the...?!?!"
;D
 
Creighton Sanders said:
Music you've never heard of by artists you don't know

yeah. That's the worst billboard "catch-phrase" I've ever seen.

It was a AAA. I think they called themselves adult alternative. It was a good station!
Click to expand...

It was, just marketed poorly. I understand the thinking behind the catch phrase, kind of an inside, music elitist deal. But i doubt the general public did.

100,5 The Point was a good idea, but they were too afraid to rock out. Someone I used to work for was involved in the station, and wanted artists like Stevie Ray Vaughn on the playlist. they were told by management it was 'too rocky" and would frighten off their target audience. I call BS, much of the 40's/50's demo grew up with the stuff and love it. I'm in that demo and want it....
 
djj said:
Wasn't KQPT, aka 100.5 The Point, a New Age Contemp (NAC) station in the late-1980s?
I have their bumper-sticker in the Arnold Archives - the logo contained a palm tree...
--jay

P.S. - yes, I've seen that particular KFBK billboard for awhile; it seems like it was briefly on I-80
near Leisure Town Road in Vacaville, and I said to myself when I saw the "What Happened?"
part, 'What the...?!?!"
;D
Click to expand...

They were NAC (Smooth Jazz) from the Spring of 1988 until 91/92 when they flipped to AAA.
 
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