Interesting article...this should explain (and validate) a few comments already made here. From The Dallas Observer, 1/18/07. Edited to try to keep within the copyright compliance regulations of the Board. Link is
http://blogs.dallasobserver.com/unfairpark/2007/01/radio_experiment_failed.php#more
"Radio Experiment = Failed," by Richie Whitt
Thu Jan 18, 2007 at 03:10:48 PM
Well, that didn't take long.
I started last week's announcement of a new all-sports radio station by cautiously warning that the Sports Fan 990 experiment was either "hopelessly pitching pebbles at the castle walls...or perhaps the latest, greatest idea in local sports radio." Three days into its first week, we know the answer -- and it ain't the latter.
During 990's month-long incubation, station founder Thom Bailey repeatedly pounded his fist onto tables, shook hands, looked into eyes, made heartfelt promises and shouted, "Failure isn't an option!" As of today, however, promises have been broken, concrete plans have been shattered and, indeed, failure isn't only an option, but an inevitable reality.
Bailey talked of grand plans. Of hiring homeless to tag radio fliers on cars at Stars games. Of producing contracts penned by lawyers, not third-graders. Of ridiculously renting an airplane, dragging behind it a 990 banner and flying it over next month's Ticketstock. Of "letting the genie out of the bottle."
There are no fliers. No contracts. No airplanes. No banners. No genies. No bottles. And, before his venture turned one week old, no future. Pressed for answers on how so absurdly his actions failed to live up to his words, Bailey mumbled, "I don't have any answers."