You might be forgiven for not remembering (you read and comment on thousands of posts every month), but I do remember. Start here for a refresher: https://www.radiodiscussions.com/threads/kroq-billing.742221/page-4#post-6439193
Those were comments about KROQ and its ongoing issues. They still do, but Amp was doing low billings and getting low ratings. Double whammy.
I was involved in radio in programming and management in LA since 1992 and did extensive consulting in the 70's as well. I'm very familiar with the stations.
Spell checker gone wild. That, as illustrated here, has to be the most stupid radio group name I've ever heard. For an audio service, to use a name with abnormal spelling is just a bad idea.
Nevertheless, posters were in essence saying that the chance of Audacy blowing up ANY station to simulcast KNX was slim to zero. You're a smart man David, and I respect you. I would respect you more if, when you misspeak, you were as quick to correct yourself as you are to correcting others.
I didn’t know about the new building, but consolidating use of space now makes some sense—-the big move will be easier, and it may be possible to sub-lease empty space in the meantime.
I'll share a humorous anecdote here which illustrates David's point. On some of the former Entercom stations, the legal ID includes a reference to "audacy.com" (not uncommon for radio group owners these days).
It's "cute" in theory, horrible in practice. Lest everyone forgets, young David no longer sees his company as a radio company - he fancies it a "multi-platform audio company" - or something like that.
Oh yes, I forgot his reasoning. But he still forgot that people can't see a clever spelling when they only hear the name, so he's still an idiot for doing that.
It makes the talent more relatable to the audience. I dare say that it is a big part of KFI's success. If you can share some of yourself, good or bad, the audience respects that. Where I work, most of our talent occasionally share stories about themselves, and things going on around here, be it personal or off air. Sometimes, if a show is on a roll, it's just as entertaining off air, as the show on air is.
In my experience, it works in spoken-word formats, where the audience is there for the talent, rather than music. It used to work (to a lesser degree) in Top 40 and MOR, at stations with major personalities (Robert W. Morgan could do an hour on a burned-out light in the men’s room), but that was a long time ago.
He is an aud one, when it comes to names. The previous company name was either a device used in large homes to communicate with a central point, or an invasive medical procedure done with blue gloves. Even more audacious is the amount of money probably paid for some company to come up with the non word Audacy. Bet he could have bought a bunch of Lyriq's for his top producers with that dough. DOH!
What is really odd is if they thought so highly of the name change, why haven't they changed the highly visible sign on their Dallas, Texas office building even a full year after the change?
He could also do an off-air hour berating the engineers, office staff and anyone else who wandered by.
I have seen social media comments spelling it like Oddity or Oddicy. Having been through the two dozen versions of "K-Love" in the diary days in LA, I really worry about any name that is not phonetic.
