I'm sure Tim's sponsors were consulted about this decision, and will continue to advertise in Tim's show. But they will reach more potential customers at this better time.
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KFI Major Schedule Change Starting Tomorrow
- Thread starter Ray D. Owe
- Start date
I'm sure Tim's sponsors were consulted about this decision, and will continue to advertise in Tim's show. But they will reach more potential customers at this better time.
Tim Conway has been a big draw for nearly ten years on KFI.
When you have a success like that, "Don't Fix Anything That Ain't Broke."
It's basically a promotion for Tim and allows him to have his evenings free. No downside for him in this move.
Like whom? Mo' Kelly once in a while has an interesting segment, but he is so like he has a stick up his butt and often comes of as condescending dropping names of his "celebrity" friends. He is just not very interesting.
KFI will absolutely upsell those advertisers to Conway from 4-7, at a higher drive time rate. If they squawk too loudly about the increase, they'll find a discount/bonus that works.
Not saying your other concerns aren't valid (I've never heard Mo's show), but Conway's advertisers aren't going to abandon him because he's moved to a timeslot with MORE listeners.
To you. If everyone felt that way, his numbers would be horrific and Robin Bertolucci would have sent him packing.
Robin's been programming KFI for 20+ years. She hasn't crashed the plane yet.
It just hit me this change is going over just as badly as when you go into your favorite grocery store and they have changed the location of the food items to different aisles in different shelf positions....just reading the comments on Facebook....
Time will tell.
Dawg, haven't you learned that people who comment on Facebook are about as representative of the general listening audience as those of us who participate on radio message boards like this, and half-vastly less knowledgeable?
And grocery stores shake up where things are placed every so often specifically to force shoppers to wake up and get out of autopilot mode as they cruise the aisles. Makes them start noticing products they've been ignoring as they hunt for the ones they want.
It is mind baffling to understand why Kfi did what they did. To put a talk show host on five nights a week that most people don't care for. I don't care for bill Handel but I can see why people listen. He is entertaining and funny Mo Kelley not so much.
Go back to the show description. This isn't simply a show built around one host, but a show built around guests. It's a variety show, which is different from a talk show. They're trying something different.
"I don't care for" and "people making comments on Facebook don't care for" do not equal "most people don't care for".
We don't know how many of KFI's 623,000 weekly listeners do or don't care for Mo. Or whether he'll attract people who don't currently listen to KFI.
We don't know how many of KFI's 623,000 weekly listeners do or don't care for Mo. Or whether he'll attract people who don't currently listen to KFI.
A great example of that is Clay Travis. Before he became a talk show host, he was a very controversial sports radio host. Lots of people were passionately opposed to him. His social media was filled with angry comments. Yet iHeart gave him a plum slot.
Okay fine but Mo Kelley is not the person to pull this off. Have you listened to his regular show? Instead of Mo Kelley it should be No Kelley iny opinion but time will tell.
KFI is the best commercial talk radio station in the U.S. Tied for #2 in the most competitive market in America, where a significant number of listeners don't tune to English-language stations. And that #2 finish is at a time when many older listeners have begun switching their radios over to the Christmas format on KOST to hear Andy Williams, Nat King Cole and The Carpenters. Nearly all Talk stations take a hit during the December and Holiday books.
KFI is a rare Talk station that doesn't do the "All Republicans Good, All Democrats Bad, All The Time" format. It's a rare Talk station that's almost all live and local, except for late nights. It's a rare Talk station that has a commitment to a 24/7 news department with snappy writing and delivery.
KFI has three competitors, which all follow the standard formula: Cumulus-owned KABC #31, Salem-owned KRLA #35 tie and co-owned KEIB, also #35 tie. None is much of a factor. Sure KFI has a great signal. But it is the only AM station getting any sort of ratings.
I'm inclined to trust that station management knows what they are doing, rearranging the schedule and giving Mo Kelly a five evening-a-week gig, rather than keeping him on Sat. & Sun. nights.
KFI is a rare Talk station that doesn't do the "All Republicans Good, All Democrats Bad, All The Time" format. It's a rare Talk station that's almost all live and local, except for late nights. It's a rare Talk station that has a commitment to a 24/7 news department with snappy writing and delivery.
KFI has three competitors, which all follow the standard formula: Cumulus-owned KABC #31, Salem-owned KRLA #35 tie and co-owned KEIB, also #35 tie. None is much of a factor. Sure KFI has a great signal. But it is the only AM station getting any sort of ratings.
I'm inclined to trust that station management knows what they are doing, rearranging the schedule and giving Mo Kelly a five evening-a-week gig, rather than keeping him on Sat. & Sun. nights.
Is kfi the greatest talk station of all time?
Just my two cents but I think talk radio is not what it used to be 10 or 15 years ago. I am sure the listenership is down across the board, most hosts appear to be aged and irrelevant now. The remaining stations feature largely syndicated content or paid content. The issue is the rise of competition from a streaming explosion which has created hugely popular personalities like Joe Rogan, Lex Friedman and Andrew Huberman. I am sure that ad revenues are down dramatically over the last few years. Just from my own listening habits I rarely listen to KFI now whereas 10 years ago I was tuned to them from morning to evening. If I listen now it's for a few hours of John and Ken before they get tiring from the endless news and commercial breaks and useless banter.
1 - John and Ken who once were extremely influential in Los Angeles and California have lost most of their influence. Over the past many years none of their candidates or proposition recommendations have won. They now spend too much time with useless banter with Debra Mark and Ken going off on idiotic tangents. The best time is when John is solo. But even John seems tired and I suspect may hang it up soon. I am sure they are the biggest salaried hosts on KFI and therefore this is a demotion and likely a cost saving move, plus an acknowledgement by management that they have passed their prime.
2 - Every other host on KFI like Bill Handle, Shannon and Gary and Tim Conway have also shown their age and passed their prime. Haven't listened to any one of them for years.
3 - Mo Kelly has been at the station long enough to have made an impact but never did and therefore this move will crash and burn. But it won't matter since no one is listening at evenings anyways. KFI management is just fiddling at straws to slow the sinking ship and save cash in an ever-increasing difficult market.
1 - John and Ken who once were extremely influential in Los Angeles and California have lost most of their influence. Over the past many years none of their candidates or proposition recommendations have won. They now spend too much time with useless banter with Debra Mark and Ken going off on idiotic tangents. The best time is when John is solo. But even John seems tired and I suspect may hang it up soon. I am sure they are the biggest salaried hosts on KFI and therefore this is a demotion and likely a cost saving move, plus an acknowledgement by management that they have passed their prime.
2 - Every other host on KFI like Bill Handle, Shannon and Gary and Tim Conway have also shown their age and passed their prime. Haven't listened to any one of them for years.
3 - Mo Kelly has been at the station long enough to have made an impact but never did and therefore this move will crash and burn. But it won't matter since no one is listening at evenings anyways. KFI management is just fiddling at straws to slow the sinking ship and save cash in an ever-increasing difficult market.
No, you'd have to leave the USA for that...
That's an understatement.
Evening cume in LA is 3.9 million. AM drive cume is 5.4 million. I don't see "no one" anywhere there.
The station cumes 660,000 and is up 10% since this time last year.
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