Hello!
I'm sorry, did I err?
Let me clarify: I am not contradicting David per se - he is correct in his statement: KFI does not sell or generate revenue directly in San Diego. David is also correct, from an operations and management standpoint, when he says that a big station with a big signal wants to preserve that big signal primarily to come in like a rock all over their licensed metro. No arguments here, and no cauase for bashing David!
What I am stating is something slightly different. I have been told, by people inside the LA Clear Channel cluster whose names I cannot use here, that the condition of KFI's signal and their reduced coverage into San Diego is of some concern due to the fact that some buys are placed because they penetrate south so well. Orange County and San Diego are, after all, quite desirable markets in and of themselves, with a large percentage of affluent residents. Some advertisers, who have products not constrained to the LA metro, like buying KFI because the Southern exposure is, to their mind, like getting bonus spots in the south.
A good sales department will make hay with every advantage they have to offer. A really good salesperson will sell coverage outside the licensed metro into heavily populated areas, and will pitch this effectively. You see?
For the record, I respect David. And, while I'm about 20 years shy of his time in the business, I'm a radio professional too, thank you, with every bit of it spent here in the Southland.
- Doc
> The radio professional who can cite actual facts and numbers
> is "nonsense" and someone who "has it on good authority" but
> cannot prove what he is saying has credibility.
>
> Bzzzzzt.
>
> Thanks for playing ... Don Pardo will tell you what the
> consolation prize is.
>
I'm sorry, did I err?
Let me clarify: I am not contradicting David per se - he is correct in his statement: KFI does not sell or generate revenue directly in San Diego. David is also correct, from an operations and management standpoint, when he says that a big station with a big signal wants to preserve that big signal primarily to come in like a rock all over their licensed metro. No arguments here, and no cauase for bashing David!
What I am stating is something slightly different. I have been told, by people inside the LA Clear Channel cluster whose names I cannot use here, that the condition of KFI's signal and their reduced coverage into San Diego is of some concern due to the fact that some buys are placed because they penetrate south so well. Orange County and San Diego are, after all, quite desirable markets in and of themselves, with a large percentage of affluent residents. Some advertisers, who have products not constrained to the LA metro, like buying KFI because the Southern exposure is, to their mind, like getting bonus spots in the south.
A good sales department will make hay with every advantage they have to offer. A really good salesperson will sell coverage outside the licensed metro into heavily populated areas, and will pitch this effectively. You see?
For the record, I respect David. And, while I'm about 20 years shy of his time in the business, I'm a radio professional too, thank you, with every bit of it spent here in the Southland.
- Doc
> The radio professional who can cite actual facts and numbers
> is "nonsense" and someone who "has it on good authority" but
> cannot prove what he is saying has credibility.
>
> Bzzzzzt.
>
> Thanks for playing ... Don Pardo will tell you what the
> consolation prize is.
>
