>
> And thank you for tuning in to another episode of "How many
> wasted radio signals cover the greater Sacramento radio
> market?" The number continues to
> grow everyday or at least every month it seems. Let the
> speculation commence!
>
What's (not so) ironic, is that KTKZ's (daytime) and KKFS's primary and secondary signals cover roughly the same area. I'm not sure if there is special "nightime" audience for Mainstream Conservative Talk in the Sacramento area. I fail to see a new audience coming out of the new simulcast. But, I don't own the frequency. However,I'm sure they will fulfill their duties as an FCC-sanctioned broadcaster.
Let Clear Channel, Infinity, Entercom, Salem, and First Broadcasting continue their control of local terrestrial airwaves. They've done such an awesome job serving their local communities, that the demand for satellite broadcasting, internet radio and individual purchases of CDs has shrank to zero in recent years.
Maybe you can hear a "time" and "temperature" during a non-rush hour shift. Perhaps you can actually call a station and talk to a live DJ during those off-hours and request something, even if they won't won't play your request.
While post-Telecom Act radio has been placed into the hand of "deep-pocket" broadcasters who can financially sustain a radio frequency, they've done little to serve their local audience. One could argue that the "local audience" throughout the country has switched to other media to hear thought-arresting programming. I wouldn't disagree with that opinion, even if they flock to terrestrial radio during their morning and afternoon commutes.
However, during those off-hours,anyone can listen to the radio when they are cooking dinner, surfing the internet or sending an Email to their friends. Yet somehow, a growing number of listeners are tired of the same 300 tracks in a hard drive, combined with a voice-tracked announcements, mixed with a repeat of the station's semi-regional generic jingles("The Valley's Home for Old School R & B"---What valley? Which generation of Old School--R & B? R & R?).
I'm well aware that radio stations often cater to the widest audience possible to obtain a large Arbitron rating for their respective target demographic. Sometimes, one must cater to the "lowest common denominator" in order to attract the largest possible audience. However, it wouldn't hurt if a broadcaster dared to alter an existing format by appealing to actual fans of new or different music, by throwing in a few songs that actually catch the attention of the listeners, be it with the chart-topping new music or cutting-edge tracks.
Stations catering to a more mature audience could mix their consultant-driven classics with some semi-obscure, regional hits, or deep album tracks to fire up the "OH WOW" factor for their listeners.
Additionally, it would sure be nice to have a few live announcers during non-drive times as well. It sure is cool when if both the listener and the announcer both experience the feeling of being up at 1:44 in the morning. The announcer being on the mike because he/she has to be and the listener at the speaker because he/she wants/has to be as well....This creates a bond between the station and the listener. That bond extends to the rest of the broadcast day.
Ultimately,if major chains provided more local,live programming, station owners could find new talent from smaller markets and put them in major markets. Additionally, they could program future/regional hits from local stations, and put them on their major market stations.
Finally, it would be awesome to know that it's 35 degrees outside with a chance of snow showers as well, so I could throw my tire chains in my trunk before I head out on my road trip across the Sierras to Reno.