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KFMB RUMOR

The critical point y'all are missing is that for ANY radio station to attain ratings leadership and then continue to be a top-of-mind leader, it must have management who believes that winning is possible and is committed to doing so.

Midwest Television management in San Diego has not been committed to winning on radio since Bob Bollinger left (or was forced out for bucking his corporate masters, whichever you'd like to believe). What the current GM wants is something that will allow them to bill advertisers while investing little to no money in any sort of presence or promotion. They'd turn the FM to satellite-delivered Hot Nigerian Camel Driving Hits if they thought it would bring in some cash.

Until this changes, anything the KFMB stations do will be lackluster and uninteresting.

-- Doc
 
As someone said earlier......News talk on FM has failed because no one has done it right... certainly not in San Diego where we had such debacles as FREE-FM... I'll bet you could simulcast KOGO on a good FM and it'd do very well ...and KFMB-AM certainly would not do any worse and might even do a whole lot better with a nice clean FM signal...
 
Sam the butcher said:
AI'll bet you could simulcast KOGO on a good FM and it'd do very well ...and KFMB-AM certainly would not do any worse and might even do a whole lot better with a nice clean FM signal...
Click to expand...

Been done, discussed earlier, failed and KOGO-FM is a fading memory.
 
Media Hack Chris | SDR said:
Sam the butcher said:
AI'll bet you could simulcast KOGO on a good FM and it'd do very well ...and KFMB-AM certainly would not do any worse and might even do a whole lot better with a nice clean FM signal...
Click to expand...

Been done, discussed earlier, failed and KOGO-FM is a fading memory.
Click to expand...

But wasn't that a signal fill in in the Fallbrook area, not a metro signal? In just about every case where a news/talker of the conventional/traditional type has moved to or simulcast with a good FM, the 35-54 salable numbers have grown considerably.
 
DavidEduardo said:
But wasn't that a signal fill in in the Fallbrook area, not a metro signal? In just about every case where a news/talker of the conventional/traditional type has moved to or simulcast with a good FM, the 35-54 salable numbers have grown considerably.
Click to expand...

I'm betting that's because a LOT more people (who are at work during the day) are able to tune the station in at work. All the 35-54 year olds who are at their bull-pen desks in office towers, where you don't get MW reception unless you're sitting near a window.

A smart AM station (of any format) should simulcast all, or part of (especially their daytime) programming on an FM station. This ensures that you will be heard everywhere. More listeners....more people you can sell.
 
Yes, this is the FM station that KOGO was simulcasted on and, as was pointed out earlier, it was only intended to fill-in some gaps their AM couldn't get into. It was not a full-market, San Diego Metro FM simulcast of KOGO.

http://www.radio-locator.com/cgi-bin/pat?call=KMYT&service=FM&status=L&hours=U

And, as for Free-FM's failure, it's a completely different thing to launch a brand new talk station on FM (or AM) than what we're talking about here, which is to take something already branded in a market and familiar to the audience (like KFMB) and just make it available to people who do not ever listen to AM under any circumstances.
 
AnimatronicAbeLincoln said:
And, as for Free-FM's failure...
Click to expand...

Free-FM failed because it was just plain old bad radio thrown together in CBS's desperate reaction to the loss of Howard Stern -

I can just hear the execs planning that one:

"Gee, Howard's leaving and that's going to cause us problems in the morning so maybe it's good excuse to screw up all the other dayparts as well..."
 
DavidEduardo said:
But wasn't that a signal fill in in the Fallbrook area, not a metro signal? In just about every case where a news/talker of the conventional/traditional type has moved to or simulcast with a good FM, the 35-54 salable numbers have grown considerably.
Click to expand...

There are more than a million potential listeners in the service area of the signal. KOGO-AM covers the coast very well, but inland, 94.5 FM filled the gap on the 78 east of Vista to Escondido. It is a station that essentially serves two markets: Riverside County and Sandy Eggo (Norte County).

Thanks David.
 
Media Hack Chris | SDR said:
There are more than a million potential listeners in the service area of the signal. KOGO-AM covers the coast very well, but inland, 94.5 FM filled the gap on the 78 east of Vista to Escondido. It is a station that essentially serves two markets: Riverside County and Sandy Eggo (Norte County).
.
Click to expand...

KMYT's 64 dbu coverage (the useful for diary mention contour) serves less than 175,000 persons, two-thirds of whom are in the IE market, not SD. I guess that explains why the staiton never added much to KOGO... if they had the typical 8 5 share range in that area, it added only a few hundred AQH persons, (5% of the average 25% listening to radio) which would hardly make a change in the SD book.
 
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