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KFOG Flips To KNBR Simulcast

https://radioinsight.com/headlines/180312/kfog-celebrates-final-day-with-trip-to-archives/

Here is the schedule for KFOG-FM's final day before becoming KNBR-FM.

From 6am until the station’s sign-off at midnight, the station will play recorded segments from former KFOG features. All but hour will include an airing of one of Dave Morey’s “10 at 10” daily features of ten connected songs as well as songs from KFOG’s “Live From The Archives” CD series of live performances recorded at the station. The 8am hour will include Morey’s final show before retiring from the station in 2008. At 5pm the station air a tribute to the late Mike ‘M Dung’ Slavko and his freeform Sunday Night ““Idiot Show”.

For the final hour at 11pm, KFOG will re-air the station’s 1982 flip from Beautiful Music to what would become AAA followed by a 10 at 10 tribute to the Grateful Dead.
 
Switching to Alternative, AFTER Live 105 became Alt 105.3, that was just ONE of the problems for KFOG. Bryan Schock firing the entire air staff, except for No Name, was a HUGE misstep.
 
Bryan Schock firing the entire air staff, except for No Name, was a HUGE misstep.

The station had lost direction before that. I thought Matt Pinfield was a great hire. Very passionate about the music. But the audience had already left the station. It didn't matter who was doing mornings. That realization is what ultimately led to this week.
 
The station had lost direction before that. I thought Matt Pinfield was a great hire. Very passionate about the music. But the audience had already left the station. It didn't matter who was doing mornings. That realization is what ultimately led to this week.

Sorry, but Pinfield was disliked from the get-go. The only thing he was passionate about was name-dropping all the famous people he knew. ("and then there was the time I was hanging out with Adam Duritz, and...") Plus he sounded like a character on The Sopranos. IMHO, he was a very bad fit.
 
Pinfield was probably the best of the lot that they brought in to follow Dave Morey. But, unlike Morey, who started midday and slowly became integrated into the Bay Area scene and had a perfect laid back SF vibe, Pinfield was thrust upon the audience as this fast-paced energetic East coast guy that just didn't fly. There was no doubt about Pinfield's musical knowledge, but it was way to overt and in your face. Morey was subtle and deferential.

What made KFOG great was not necessarily the music (outside of 10 at 10 and Acoustic Sunrise), as they played the same tired classic tracks over and over. Rather, it was the personalities and the fact that they were connected to the community. That's always been a big deal in a very provincial place like the Bay Area.
 
That's always been a big deal in a very provincial place like the Bay Area.

I think that's part of the problem. To long time residents, it's a provincial place. To all the tech people who've moved in during the last 15 years, it's not. They're the ones driving up property values and forcing out all the long-timers. With that backdrop, you throw in another outsider on the radio, and he becomes the focus of everything that ruined what used to be. Which is why, once again, you can't recapture the past.
 
KFOG was the first station I ever listened to online. Listened to 10@10 almost every day during my lunch hour back east. Don Pardo was a nice touch.
 
Farewell, KFOG-FM..

Farewell, KFOG-FM San Francisco, CA. It’s tough saying goodbye after 30 years!!! Eight stations defined my love for Radio, KHJ/AM, KGB/AM & FM, KNX/FM, KXLU 88.9, KIFM/FM, KFOG/FM and KSCA/FM. THIS station was on before “fm101.9” KSCA signed on in 1994 and what “Adult Album Alternative” really meant and my eventual thirst for NEW Music along with Classic Album Rock. It was a GREAT RIDE when tuning in, but after the Spring purge in 2016 I stopped listening as much in support of the DJ’s that were let go. I liked Steve Rockwell, until they let him go and Rosalie left last year. Honestly, friends like KFOG are becoming harder to find. But, stations like 88.5 FM Radio and The Coast KOZT help out. BTW - I have ALL 22 KFOG Live From The Archives CD’s!!! FYI - I have the last four hours recorded including several 10@10’s
 
I forgot about that until you mentioned it. That was actually a syndicated thing they got through the NBC Source network back in the day. Several big market rock stations received voice work done by Don Pardo.

They were indeed a Source affiliate back in the day, which was how they were able to connect with Pardo. Monty Hall and Calvert DeForrest (aka Larry "Bud" Melman) were also 10@10 announcers at various times.

Morey was approached many times to syndicate 10@10 but he always said no -- too much extra work and having to deal with consultants telling him what he could or couldn't play, and he knew that would make him crazy. And since they didn't trademark the phrase, there are many 10@10s (and 9@9s) all over the country.
 
He wasn’t let go after 34, he retired after 26.

After listening to many 10@10's yesterday, I can see why he retired. They all sounded like a ton of work to put in, certainly more work than the average jock puts in today.

He was pretty young to retire though, wasn't he? From the research I did yesterday, he started at KFOG when he was 31, so he retired at 57. Good for him, as he's had many years to enjoy life, but it's not something you hear often. Did he see the writing on the wall with Cumulus, and want to bail while he was on top?
 
When Cumulus came in the heavy cost cutting began. For Dave, not sure if it was a salary cut, a lower than expected increase, cutting back of other DJs, less freedom and control, but Dave was not happy when Cumulus came on board. I recall Cumulus tried to continue having Dave doing 10@10 remotely from Michigan, but again economics and control issues came up and Dave passed on it.
 
From Wikipedia:

On its final day as a music station, starting at 6AM, KFOG aired a tribute to their long run as a rock station, running a day-long marathon of old "10@10" broadcasts and live recordings taken from their "Live From the Archives" CD series (with the exception of the 8AM hour, in which it reran Dave Morey's final morning show before his retirement in 2008, and the 5PM hour, in which it paid tribute to longtime DJ Mike ‘M Dung’ Slavko's Sunday night freeform radio show "Idiot Show".) In addition, the station IDs for that day were taken from that of their beautiful music format. During the final hour, KFOG rebroadcast its 1982 flip to AAA, followed by a "10@10" broadcast of "Devil Music" which originally aired 6/6/06, then a short set of songs which culminated with Brokedown Palace by the Grateful Dead. After a final sign-off consisting of 8 minutes of waves, seagulls, and foghorns that were the station's longtime trademark, KFOG's Studio transmitter link was cut off.

After a moment of silence, the relay equipment was activated and 104.5 began its new career as a simulcaster. As part of the format change, the station callsign is set to become KNBR-FM (pending FCC approval).
 
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