KFOG late era ratings?

[Gregg.]

We've discussed on this board about the difficulty of keeping commercial Adult Album Alternative (AAA) stations going. There are a few successes: KBCO Denver, WXRT Chicago, KINK Portland, WXRV Boston. And a few non-commercial AAA stations do quite well: KEXP Seattle, KUTX Austin, KCMP Minneapolis.

But note that these markets, other than Chicago, are ones we think of when we discuss cities with a large, youthful, college-educated work force. We have seen several high education level markets lose their commercial AAA stations in recent years. No more KMTT Seattle or KPRI San Diego. And KTCZ Minneapolis went from AAA to a Modern AC, trying to keep its audience while expanding its base.

Due to aging demographics, it's tough for a commercial AAA station to sell its inventory.

 

[Y2kTheNewOldies]

StarStream Radio Rock Stations

StarStream Radio

www.wlbcradio.com

Here's WLBC Radio following the old format of AAA but for an online audience. Umm how old leaning it is is yet to be seen here.

 

[DaveBayArea]

As I said earlier, they tried doing exactly what you describe, but the ratings fell even further. There doesn't appear to be an audience for this, even if it's done by a non-com station.

For the little place where I'm working (KVMR - a non-com), the Folk/Rock/Blues/Americana shows provide what is by far the largest contributions. But this is an area with a lot of Bay Area retirees. I'll probably be joining that group soon. But unlike a lot of the aging boomers who post here, I gravitate toward new music, always looking for something fresh. I posted that message above after going to a Yonder Mountain String Band show here. It was sold out, and I was probably the oldest person in the audience. I had my KVMR hat on and lots of people I talked to knew of us and were listeners. The trouble is, the younger audience doesn't donate to public radio that much. We're hopeful that they will someday come around, but I wish there was a way to monetize that audience.

Dave B.

 

[BossRadioDJ]

But unlike a lot of the aging boomers who post here, I gravitate toward new music, always looking for something fresh. I posted that message above after going to a Yonder Mountain String Band show here.

Dave B.

@DaveBayArea – what new music do you gravitate to, and where (or how) are you listening to it?


DJ

 

[ThePowerCow]

There are many 10@10s (and 9@9s) around the country;

But how many of them had Don Pardo?

 

[TheBigA]

But how many of them had Don Pardo?

Actually Don voiced a lot of features for a lot of radio stations across the country.

 

[RadioJunkieMike]

Actually Don voiced a lot of features for a lot of radio stations across the country.

Particularly if they were NBC affiliates (which KFOG was for a bit). KFOG's 10@10 also used Monty Hall and Calvert DeForest (aka Larry "Bud" Melman) for several periods.

 

[DaveBayArea]

what new music do you gravitate to, and where (or how) are you listening to it?


DJ

I guess it's what's loosely defined as "roots" music:

Roots Music report

Roots Music Report: Honest, Accurate Air-play Charts & Tracking

rootsmusicreport.com

As for where to find it, that's a bit harder. I'm a big fan of Bandcamp, so I'll check to see if a band puts their files up for sale there. Another one of my favorite things to do is to check spinitron:

𝙎𝙋𝙄𝙉𝙄𝙏𝙍𝙊𝙉

Trusted by over 200 non-commercial stations, Spinitron supports playlist logging, reporting, web publishing, automation, push and much more.

spinitron.com

and wait for a "recent spin" that sounds interesting. Then I'll go listen to whatever radio station played that song to see what else the DJ is playing. Since I work at a radio station, we often get service from some of the artists / labels as well. Most of what I listen to is in preparation for a bi-weekly show I do on KVMR. Since I try to come up with something new each show, I wind up listening around a lot.

Dave B.