KFOX Ratings, not looking so good

[travisl5678]

Ratings came out today, KUZX showed up with a 0.4. Thoughts?

 

[recto101]

Ratings came out today, KUZX showed up with a 0.4. Thoughts?

Check out KUFX probably nobody even knows that its really KUZX

http://www.radio-info.com/markets/san-jose
Check out KUFX it got a 4.5

 

[suburbandj]

Ratings came out today, KUZX showed up with a 0.4. Thoughts?

It's only the first month after blowing up the cume at KDFC. The tv campaign hasn't impacted yet.

 

[sfradio]

There might be a PPM error too

 

[SFStatic]

PPM error? The stations would still have a PPM signal generator that hits the meters. Call letters, etc. don't matter. It makes sense in the 1st month after making such a drastic change and pre-marketing, that all the old listeners have gone away, and those for the new format just aren't aware of it yet.

 

[e-dawg]

It reminds me of KBAY simulcast of 93.3 in San Francisco a few years ago. It did very well in San Jose book, but it did poorly in SF book.

 

[davideduardo]

Check out KUFX probably nobody even knows that its really KUZX

http://www.radio-info.com/markets/san-jose
Check out KUFX it got a 4.5

San Jose is fully contained in the San Francisco survey area. KUFX got a 1.3 in the SF book, and when the remaining time ends for the quarterly update of simulcasts, KUFX and KUZX will likely appear as one station under the KUFX calls.

 

[suburbandj]

It reminds me of KBAY simulcast of 93.3 in San Francisco a few years ago. It did very well in San Jose book, but it did poorly in SF book.

Agreed, KBAY was trying to occupy a format position already owned by KOIT in San Francisco and KUFX is trying to occupy a format position already owned by KSAN in San Francisco.

 

[MarioMania]

So it not looking good on 102.1

 

[LKellerIII]

It reminds me of KBAY simulcast of 93.3 in San Francisco a few years ago. It did very well in San Jose book, but it did poorly in SF book.

Agreed, KBAY was trying to occupy a format position already owned by KOIT in San Francisco and KUFX is trying to occupy a format position already owned by KSAN in San Francisco.

Not sure what you're getting at there, other than mentioning a cute coincidence. 93.3 was occupied primarily by KYA-FM in its various incarnations over the years (primarily Oldies), and was then country as KYCY for a few years. The fact that the KOIT call letters were briefly assigned there for an unsuccessful format in the 60s isn't really relevant.

K-O-I-T are obvious call letters for a San Francisco station, given the famous Coit Tower landmark. The only surprise is that those calls went unused for a few years.

Question - what frequency is KFOX using that used to house KSAN? KSAN was originally an AM (can't remember what frequency), and was then 94.9 and 107.7.

 

[suburbandj]

It reminds me of KBAY simulcast of 93.3 in San Francisco a few years ago. It did very well in San Jose book, but it did poorly in SF book.

Agreed, KBAY was trying to occupy a format position already owned by KOIT in San Francisco and KUFX is trying to occupy a format position already owned by KSAN in San Francisco.

Not sure what you're getting at there, other than mentioning a cute coincidence. 93.3 was occupied primarily by KYA-FM in its various incarnations over the years (primarily Oldies), and was then country as KYCY for a few years. The fact that the KOIT call letters were briefly assigned there for an unsuccessful format in the 60s isn't really relevant.

K-O-I-T are obvious call letters for a San Francisco station, given the famous Coit Tower landmark. The only surprise is that those calls went unused for a few years.

Question - what frequency is KFOX using that used to house KSAN? KSAN was originally an AM (can't remember what frequency), and was then 94.9 and 107.7.

It's not frequency occupation, it's format occupation; for 102.1 to succeed as a Classic Rock station it must take listeners away from KSAN as it was for KBAY to succeed on 93.3 as an AC station it had to take listeners away from KOIT. In other words, KSAN has the established Classic Rock brand in San Francisco as does KOIT has the established AC brand in San Francisco.

 

[Merfelberf]

It's not frequency occupation, it's format occupation; for 102.1 to succeed as a Classic Rock station it must take listeners away from KSAN as it was for KBAY to succeed on 93.3 as an AC station it had to take listeners away from KOIT. In other words, KSAN has the established Classic Rock brand in San Francisco as does KOIT has the established AC brand in San Francisco.

Don't know that I'd agree. KBAY and KOIT sounded similar enough at the time that there was really no reason to switch. (And I live in a location that pulls in both stations well, so have sampled both for a lot of years.) Plus KBAY has been running Delilah in the evenings, which I'd guess is too schmaltzy for the trendier City and Marin audiences.

KSAN and KUFX don't sound similar at all. KFOX is really a "classic rock" format, while KSAN is more "hairshirt". Yes, their song selections have some overlap, but the other stuff on The Bone has a harder edge to my ear, and I can't stay with it. KFOX's music is more familiar and the particular selections seem easier to take for longer stretches.

 

[travisl5678]

I agree, The Bone is a Classic Rocker with a Modern Lean

 

[suburbandj]

It's not frequency occupation, it's format occupation; for 102.1 to succeed as a Classic Rock station it must take listeners away from KSAN as it was for KBAY to succeed on 93.3 as an AC station it had to take listeners away from KOIT. In other words, KSAN has the established Classic Rock brand in San Francisco as does KOIT has the established AC brand in San Francisco.

Don't know that I'd agree. KBAY and KOIT sounded similar enough at the time that there was really no reason to switch. (And I live in a location that pulls in both stations well, so have sampled both for a lot of years.) Plus KBAY has been running Delilah in the evenings, which I'd guess is too schmaltzy for the trendier City and Marin audiences.


It's not about the same inventory of songs, it's the audience appeal. What would make a Bone listerner go listen to KUFX as you pointed out Delilah didn't appeal to the San Francisco/Marin audience who preferred KOIT. I guess it could be Greg Kihn over Lamont and Tonelli.

KSAN and KUFX don't sound similar at all. KFOX is really a "classic rock" format, while KSAN is more "hairshirt". Yes, their song selections have some overlap, but the other stuff on The Bone has a harder edge to my ear, and I can't stay with it. KFOX's music is more familiar and the particular selections seem easier to take for longer stretches.

 

[MarioMania]

Why don't 102.1 do Active Rock like KRXQ in Sacramento

 

[travisl5678]

I think 102.1 as K-Fox will work, I could see 95.7 as an Active Rocker, maybe with the KRQR Calls

Edit: Forgot that the KRQR calls are on 106.7 ZRock in Chico

 

[RadioStarOne]

Bring back The Quake with Alex Bennet in the mornings with Joe Regelski. Wrong spelling I know. The Quake was great when it started you know!

 

[KimmiKat]

I agree, or that lady I can't remember her name when he did the show on KITS.

I used to listen to the Quake until one morning it was the "City."

Bring back The Quake with Alex Bennet in the mornings with Joe Regelski. Wrong spelling I know. The Quake was great when it started you know!

 

[suburbandj]

I agree, or that lady I can't remember her name when he did the show on KITS.

I used to listen to the Quake until one morning it was the "City."

Bring back The Quake with Alex Bennet in the mornings with Joe Regelski. Wrong spelling I know. The Quake was great when it started you know!

Joe Regelski spelling is correct. Alex also worked with Lori Thompson on Live 105.

 

[RadioStarOne]

So where are they today?