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KFRC 99.7 Dropping "Old" Oldies On Friday

BossRadioDJ

BossRadioDJ

From Brad Kava:

Starting at noon Friday, San Francisco oldies radio station KFRC-FM (99.7) will drop the format its had for a dozen years and start focusing on an audience it says has been ignored for too long: the people some are calling "Generation Jones," 38-49 year olds who were too young to be "Baby Boomers" and too old to be "Generation Xers."

With its first song, "One of These Nights," by the Eagles, the station will leave behind most of the music of the 1950s and 1960s, in favor of what was big in 1975.

"That's right in the center of the audience," says Infinity Broadcasting vice president and market manager Doug Harvill, who is overseeing the change. "If you are 45 today, you were born in 1960 and you were 15 in 1975. That's the age when kids are typically getting into music."

Harvill says the move is "a logical progression of what this station is about."

Harvill is staking a different claim, trying to play much of what KFRC would have played in 1975, with a list that includes Fleetwood Mac, the Commodores, Elton John, Billy Joel, and also ventures back to the Beatles and Marvin Gaye, and forward to Huey Lewis, Eurythmics and Cyndi Lauper.

"This won't be nostalgia," says Harvill. "It will be a fun station, bright and upbeat. This is a generation that still lives for today."

The station will keep its morning show with Cammy Blackstone and Dean Goss, and will keep Sue Hall in middays. It will be looking for new personalites for afternoon drive and evenings.
 
It's "Jack" for older people



> From Brad Kava:
>
> Starting at noon Friday, San Francisco oldies radio station
> KFRC-FM (99.7) will drop the format its had for a dozen
> years and start focusing on an audience it says has been
> ignored for too long: the people some are calling
> "Generation Jones," 38-49 year olds who were too young to be
> "Baby Boomers" and too old to be "Generation Xers."
>
> With its first song, "One of These Nights," by the Eagles,
> the station will leave behind most of the music of the 1950s
> and 1960s, in favor of what was big in 1975.
>
> "That's right in the center of the audience," says Infinity
> Broadcasting vice president and market manager Doug Harvill,
> who is overseeing the change. "If you are 45 today, you were
> born in 1960 and you were 15 in 1975. That's the age when
> kids are typically getting into music."
>
> Harvill says the move is "a logical progression of what this
> station is about."
>
> Harvill is staking a different claim, trying to play much of
> what KFRC would have played in 1975, with a list that
> includes Fleetwood Mac, the Commodores, Elton John, Billy
> Joel, and also ventures back to the Beatles and Marvin Gaye,
> and forward to Huey Lewis, Eurythmics and Cyndi Lauper.
>
> "This won't be nostalgia," says Harvill. "It will be a fun
> station, bright and upbeat. This is a generation that still
> lives for today."
>
> The station will keep its morning show with Cammy Blackstone
> and Dean Goss, and will keep Sue Hall in middays. It will be
> looking for new personalites for afternoon drive and
> evenings.
>
 
I think this is really cool. To be able to hear what KFRC played at it's peak if you grew up here is cool. 80s not so much, 70s definitely.

I hope they do it right.
 
My favorite line from Harvill:

"It will be a fun station, bright and upbeat. This is a generation that still lives for today."


Dear God. I hadn't realized that I was ready for a dirt nap. Now, where is KABL on the AM dial, and are they still playing Sinatra?

DJ
 
It's a good move...Updating the sound, as it were...Wish they woulda dumped Cammy & Dean, though...


> My favorite line from Harvill:
>
> "It will be a fun station, bright and upbeat. This is a
> generation that still lives for today."
>
>
> Dear God. I hadn't realized that I was ready for a dirt nap.
> Now, where is KABL on the AM dial, and are they still
> playing Sinatra?
>
> DJ
>
 
Ah, 1975, the year that brought us:

Rhinestone Cowboy - Glen Campbell
Mandy - Barry Manilow
Have You Never Been Mellow - Olivia Newton John
Before the Next Teardrop Falls - Freddy Fender
Morning Side of the Mountain - Donny & Marie
Shame, Shame, Shame - Shirley & Company

...and the original Big 610 played 'em all.

On a more serious note, some of Clear Channel's Oldies stations have already made this move, heavily emphasizing 70s artists that were AC/Top-40 crossovers. Medium tempo artists like McCartney/Wings, Chicago, Stevie Wonder, Eagles, and even the Bee Gees were heard regularly by the 54+ crowd on AC stations back in the day, but are also famailar to the 38-49 demo. Time will tell if this strategy will appease either, or both demos.
 
geeze, why don't they just bring back the ol' magic 61????? ron and hammie need to go and sue hall should do mornings and get all new middays, afternoon and evening hosts. I wonder if they will change their logo????
 
Chris Kidd replies and look for my replies as CK:


From Brad Kava:
>
> Starting at noon Friday, San Francisco oldies radio station
> KFRC-FM (99.7) will drop the format its had for a dozen
> years and start focusing on an audience it says has been
> ignored for too long: the people some are calling
> "Generation Jones," 38-49 year olds who were too young to be
> "Baby Boomers" and too old to be "Generation Xers."

CK: That is a new name, generation jones. This may also skew younger and older.
>
> With its first song, "One of These Nights," by the Eagles,
> the station will leave behind most of the music of the 1950s
> and 1960s, in favor of what was big in 1975.

CK: I have always tired to explain to people that have left the Bay Area that KFRC is not the same station it was. In 1975 through 1980 it played top 40 and only a few of thoses songs (until Friday afternoon) have been playing on the station.

CK: KFRC will not be dropping any songs from the 1950s on Friday because on August 1, 2005 they already dropped all 1950s songs and most songs before 1964.
>
> "That's right in the center of the audience," says Infinity
> Broadcasting vice president and market manager Doug Harvill,
> who is overseeing the change. "If you are 45 today, you were
> born in 1960 and you were 15 in 1975. That's the age when
> kids are typically getting into music."

CK: This reminds me of the old Sacrmmento days back home and the days when I worked at KROY in 1975-76. Thoses were some good times.
>
> Harvill says the move is "a logical progression of what this
> station is about."
>
> Harvill is staking a different claim, trying to play much of
> what KFRC would have played in 1975, with a list that
> includes Fleetwood Mac, the Commodores, Elton John, Billy
> Joel, and also ventures back to the Beatles and Marvin Gaye,
> and forward to Huey Lewis, Eurythmics and Cyndi Lauper.

CK: Other great artists and songs from that era include:

The 4 seasons Who Loves You and Oh What a Night. The music from Grease including Franki Valili, Olivia Newton-John. Tavares, Rod Stewart, Tonights the Night, Lobo, The Pointer Sisters. There are many other hits like Stumblin' In, Suzie Quatro, Ebony Eyes Bob Welch, Right Back to Where We Started From, Maxine Nightingale, You Can Do Magic, America...the list of great ones goes on.
>
> "This won't be nostalgia," says Harvill. "It will be a fun
> station, bright and upbeat. This is a generation that still
> lives for today."
>
CK: An upbeat music format and air personalties will keep the distinction that KFRC has set itself apart from the sleepy KOIT.

> The station will keep its morning show with Cammy Blackstone
> and Dean Goss, and will keep Sue Hall in middays. It will be
> looking for new personalites for afternoon drive and
> evenings.
>
CK: Hmmmmm.......afternoons and eveings........who would be good on thoses shifts? Someone who knows and loves the music and who is upbeat.......Now I wounder if Chris Kidd is available?

CK
 
Can we assume this means they're dumping Dick Bartley's syndicated Sat Nite show? :-(


> From Brad Kava:
>
> Starting at noon Friday, San Francisco oldies radio station
> KFRC-FM (99.7) will drop the format its had for a dozen
> years and start focusing on an audience it says has been
> ignored for too long: the people some are calling
> "Generation Jones," 38-49 year olds who were too young to be
> "Baby Boomers" and too old to be "Generation Xers."
>
> With its first song, "One of These Nights," by the Eagles,
> the station will leave behind most of the music of the 1950s
> and 1960s, in favor of what was big in 1975.
>
> "That's right in the center of the audience," says Infinity
> Broadcasting vice president and market manager Doug Harvill,
> who is overseeing the change. "If you are 45 today, you were
> born in 1960 and you were 15 in 1975. That's the age when
> kids are typically getting into music."
>
> Harvill says the move is "a logical progression of what this
> station is about."
>
> Harvill is staking a different claim, trying to play much of
> what KFRC would have played in 1975, with a list that
> includes Fleetwood Mac, the Commodores, Elton John, Billy
> Joel, and also ventures back to the Beatles and Marvin Gaye,
> and forward to Huey Lewis, Eurythmics and Cyndi Lauper.
>
> "This won't be nostalgia," says Harvill. "It will be a fun
> station, bright and upbeat. This is a generation that still
> lives for today."
>
> The station will keep its morning show with Cammy Blackstone
> and Dean Goss, and will keep Sue Hall in middays. It will be
> looking for new personalites for afternoon drive and
> evenings.
>
 
> I really didn't think KFRC would go "Jack" - and it looks like they haven't, so I'm not going to eat my words. I won't be able to listen until later today, but it sounds like it's a logical extension of their old format - adjusting it for a younger demographic. KFRC was at it's peak in the period this music was orginally played. Bill Drake gets a lot of the credit for the excellence of the Big 610 - but it was after Drake's departure that they really began to shine - winning Station of the Year a number of times. Sure, they played some really awful songs in that period, too - that's the nature of Top 40. But after years of all the 300 song Oldies playlists, we've forgotten how BAD a lot of 60s Top 40 was, too - just check out some 60s airchecks on reelradio.com for examples.

What is it about the no-talent Cammy Blackstone? She's like Rasputin - you can't get rid of her. Harvill probably doesn't want the old KFRC audience to go away, so he probably thinks some continuity is good - like Star 101.3 keeping Don Bleu. But have any of KFRC's PDs actually tuned in their own station and listened to her? At least Bleu is occasionally funny.

geeze, why don't they just bring back the ol' magic 61?????
> ron and hammie need to go and sue hall should do mornings
> and get all new middays, afternoon and evening hosts. I
> wonder if they will change their logo????
>
 
Chris Kidd wrote, shamelessly positioning himself for a cherry job at the New & Improved 99.Seventies KFRC, pondered:

> Hmmmmm.......afternoons and evenings........who would be
> good on thoses shifts? Someone who knows and loves the music
> and who is upbeat.......Now I wounder if Chris Kidd is
> available?

I heard that he's incredibly expensive, a real prima donna, and tends to alienate everybody he works with. Plus, he dresses funny.

Oh, and the listeners. They <font color=red>hate</font> him. Hate him, hate him, hate him. Hate him with a passion.

But that's just a rumor I read on some Internet board. Could be wrong.

(I'm Kidding, Chris! Get that resume over there ASAP! I'm sure that they'll also be looking for jocks for their Oldies HD multicast on 99.7 KFRC-2 in a few months.)
 
> Chris Kidd wrote, shamelessly positioning himself for a
> cherry job at the New & Improved 99.Seventies KFRC,
> pondered:
>
> > Hmmmmm.......afternoons and evenings........who would be
> > good on thoses shifts? Someone who knows and loves the
> music
> > and who is upbeat.......Now I wounder if Chris Kidd is
> > available?
>
> I heard that he's incredibly expensive, a real prima donna,
> and tends to alienate everybody he works with. Plus, he
> dresses funny.
>
> Oh, and the listeners. They hate him. Hate him, hate him,
> hate him. Hate him with a passion.
>
> But that's just a rumor I read on some Internet board. Could
> be wrong.
>
> (I'm Kidding, Chris! Get that resume over there ASAP! I'm
> sure that they'll also be looking for jocks for their Oldies
> HD multicast on 99.7 KFRC-2 in a few months.)
>
Hey BossRadioDJ: Is there any chance that 1550 might become KFRC-AM with an oldies format?
 
Well, if they're going to do it, they should do it right:

9-Noon: John Mack Flanagan
Noon-3: Bobby Ocean
3-6: Eric Chase
6-10 (if they could bring themselves to use that daypart): Mark McKay
10-2: Donn Sainte-Johnn

Overnights should be someone younger who can learn and move up when the (inevitable) vacancy occurs, and then teach others how to do entertaining, involving music radio.

Mornings? Without Dr. Don, that's a tough one.

---Michael Hagerty
 
> Well, if they're going to do it, they should do it right:
>
> 9-Noon: John Mack Flanagan
> Noon-3: Bobby Ocean
> 3-6: Eric Chase
> 6-10 (if they could bring themselves to use that daypart):
> Mark McKay
> 10-2: Donn Sainte-Johnn
>
> Overnights should be someone younger who can learn and move
> up when the (inevitable) vacancy occurs, and then teach
> others how to do entertaining, involving music radio.
>
> Mornings? Without Dr. Don, that's a tough one.
>
> ---Michael Hagerty
>
How about Jim Carson, he did mornings prior to Dr. Don Rose.
 
It all sounds good on paper..but. This Generation Jones thing
is artifical, created by an obscure marketer in Santa Monica.
If you look at the criteria for GJ you realize how faulty it
is. For instance back in 2002 GJ was supposed to start with
those born in 1954, figure it out. Now it's 49 year olds, so
already the definition is becoming fuzzy. Also if you look
in the GJ's profile its so silly, "a generation influenced
by The Moon Landing & The Thatcher Years" (Ex prime minister
of UK) Also, they we're influenced by the movies and music of
their time. How f----ing novel is that, imagaine. KFRC will fail!



> From Brad Kava:
>
> Starting at noon Friday, San Francisco oldies radio station
> KFRC-FM (99.7) will drop the format its had for a dozen
> years and start focusing on an audience it says has been
> ignored for too long: the people some are calling
> "Generation Jones," 38-49 year olds who were too young to be
> "Baby Boomers" and too old to be "Generation Xers."
>
> With its first song, "One of These Nights," by the Eagles,
> the station will leave behind most of the music of the 1950s
> and 1960s, in favor of what was big in 1975.
>
> "That's right in the center of the audience," says Infinity
> Broadcasting vice president and market manager Doug Harvill,
> who is overseeing the change. "If you are 45 today, you were
> born in 1960 and you were 15 in 1975. That's the age when
> kids are typically getting into music."
>
> Harvill says the move is "a logical progression of what this
> station is about."
>
> Harvill is staking a different claim, trying to play much of
> what KFRC would have played in 1975, with a list that
> includes Fleetwood Mac, the Commodores, Elton John, Billy
> Joel, and also ventures back to the Beatles and Marvin Gaye,
> and forward to Huey Lewis, Eurythmics and Cyndi Lauper.
>
> "This won't be nostalgia," says Harvill. "It will be a fun
> station, bright and upbeat. This is a generation that still
> lives for today."
>
> The station will keep its morning show with Cammy Blackstone
> and Dean Goss, and will keep Sue Hall in middays. It will be
> looking for new personalites for afternoon drive and
> evenings.
>
 
Re: KFRC Oldies On 1550 AM?

The lovely and talented Allisonmarie scribbled:

> Hey BossRadioDJ: Is there any chance that 1550 might become KFRC-AM with an oldies format?


I received a pair of lengthy messages in the past week from Stephen Page, station manager at KYCY/1550 (KYOURadio), and he made it sound like Infinity is absolutely committed to podcasting on 1550.

They've let all their brokered programming contracts run out, and I'm convinced of his (and Infinity's) sincerity to keep the podcasts going for the long term. I absolutely believe(d) that the podcasts were just a gimmicky temporary placeholder format 1550, and that Infinity was just stashing him there until something else opened up in either programming or behind a mic at one of their other stations here, like a revamped Alice or Live 105.

But hey, everybody's wrong every once in a while, right?

I'll share his messages -- and my responses -- next week. Among the real shockers: Stephen Page doesn't really care for bums like us who hang out in Internet chat rooms...

But he's passionate about what he's doing there, and I have the utmost respect for him for that.

Now he just needs our old friend Bobby Ocean to do that top o' the hour ID: "...And the pods just keep on comin'!"

DJ
 
Re: KFRC 99.7 Dropping

The world-famous Michael Hagerty wrote:

> Well, if they're going to do it, they should do it right:
>
> 9-Noon: John Mack Flanagan
> Noon-3: Bobby Ocean
> 3-6: Eric Chase
> 6-10 (if they could bring themselves to use that daypart):
> Mark McKay
> 10-2: Donn Sainte-Johnn


I'd find a spot for Dean Goss -- a really great guy -- in there somewhere, perhaps bumping Eric Chase (sorry, E.C.) out of there. That would be Goss sans Cammy (sorry, Cammy), of course.

I miss the greatness of John Mack Flanagan each and every day. I think I'll head over to the Bay Area Radio Museum and give a listen to what he and KFRC sounded like back then:

* John Mack Flanagan - Jan. 17, 1977
 
Re: KFRC Oldies On 1550 AM?

> The lovely and talented Allisonmarie scribbled:
>
> > Hey BossRadioDJ: Is there any chance that 1550 might
> become KFRC-AM with an oldies format?
>
>
> I received a pair of lengthy messages in the past week from
> Stephen Page, station manager at KYCY/1550 (KYOURadio), and
> he made it sound like Infinity is absolutely committed to
> podcasting on 1550.
>
> They've let all their brokered programming contracts run
> out, and I'm convinced of his (and Infinity's) sincerity to
> keep the podcasts going for the long term. I absolutely
> believe(d) that the podcasts were just a gimmicky temporary
> placeholder format 1550, and that Infinity was just stashing
> him there until something else opened up in either
> programming or behind a mic at one of their other stations
> here, like a revamped Alice or Live 105.
>
> But hey, everybody's wrong every once in a while, right?
>
> I'll share his messages -- and my responses -- next week.
> Among the real shockers: Stephen Page doesn't really care
> for bums like us who hang out in Internet chat rooms...
>
> But he's passionate about what he's doing there, and I have
> the utmost respect for him for that.
>
> Now he just needs our old friend Bobby Ocean to do that top
> o' the hour ID: "...And the pods just keep on comin'!"
>
> DJ
>
O.K. One more question: When push comes to shove aren't all the real decisions concerning programming made by the "Suits" in New York? Bytheway. Bobby Ocean at the top of the hour would be cool! One more thing if you want to get this
airchecks thing out of the way send me an e-mail! I'm sure you still have it.
 
> Great suggestions, as always Michael. Probably too logical, though. Unfortunately, Bobby is too "expensive," according to Infinity. In the past, Infinity hasn't given much respect to John Mack Flanagan - having jettisoned him when they bought Oldies KYA-FM and turned it into a country station. If they had been thinking strategically, they would have moved him over to KFRC, like they did with the less talented Sylvia Chacon, Joe Ike, and a couple of others. JMF only did fill-in work for Infinity after that - at "Young Country." For mornings, I would suggest "ABC" (anybody-but-Cammy).


Well, if they're going to do it, they should do it right:
>
> 9-Noon: John Mack Flanagan
> Noon-3: Bobby Ocean
> 3-6: Eric Chase
> 6-10 (if they could bring themselves to use that daypart):
> Mark McKay
> 10-2: Donn Sainte-Johnn
>
> Overnights should be someone younger who can learn and move
> up when the (inevitable) vacancy occurs, and then teach
> others how to do entertaining, involving music radio.
>
> Mornings? Without Dr. Don, that's a tough one.
>
> ---Michael Hagerty
>
 
> From Brad Kava:
>
> Starting at noon Friday, San Francisco oldies radio station
> KFRC-FM (99.7) will drop the format its had for a dozen
> years and start focusing on an audience it says has been
> ignored for too long: the people some are calling
> "Generation Jones," 38-49 year olds who were too young to be
> "Baby Boomers" and too old to be "Generation Xers."
>
> With its first song, "One of These Nights," by the Eagles,
> the station will leave behind most of the music of the 1950s
> and 1960s, in favor of what was big in 1975.
>
> "That's right in the center of the audience," says Infinity
> Broadcasting vice president and market manager Doug Harvill,
> who is overseeing the change. "If you are 45 today, you were
> born in 1960 and you were 15 in 1975. That's the age when
> kids are typically getting into music."
>
> Harvill says the move is "a logical progression of what this
> station is about."
>
> Harvill is staking a different claim, trying to play much of
> what KFRC would have played in 1975, with a list that
> includes Fleetwood Mac, the Commodores, Elton John, Billy
> Joel, and also ventures back to the Beatles and Marvin Gaye,
> and forward to Huey Lewis, Eurythmics and Cyndi Lauper.
>
> "This won't be nostalgia," says Harvill. "It will be a fun
> station, bright and upbeat. This is a generation that still
> lives for today."
>
> The station will keep its morning show with Cammy Blackstone
> and Dean Goss, and will keep Sue Hall in middays. It will be
> looking for new personalites for afternoon drive and
> evenings.
>
Sounds like "Jack" to me. And also a lot like what Cool 101.9 in Sacramento is already doing too!
 
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