> From Brad Kava:
>
> Starting at noon Friday, San Francisco oldies radio station
> KFRC-FM (99.7) will drop the format its had for a dozen
> years and start focusing on an audience it says has been
> ignored for too long: the people some are calling
> "Generation Jones," 38-49 year olds who were too young to be
> "Baby Boomers" and too old to be "Generation Xers."
>
> With its first song, "One of These Nights," by the Eagles,
> the station will leave behind most of the music of the 1950s
> and 1960s, in favor of what was big in 1975.
>
> "That's right in the center of the audience," says Infinity
> Broadcasting vice president and market manager Doug Harvill,
> who is overseeing the change. "If you are 45 today, you were
> born in 1960 and you were 15 in 1975. That's the age when
> kids are typically getting into music."
>
> Harvill says the move is "a logical progression of what this
> station is about."
>
> Harvill is staking a different claim, trying to play much of
> what KFRC would have played in 1975, with a list that
> includes Fleetwood Mac, the Commodores, Elton John, Billy
> Joel, and also ventures back to the Beatles and Marvin Gaye,
> and forward to Huey Lewis, Eurythmics and Cyndi Lauper.
>
> "This won't be nostalgia," says Harvill. "It will be a fun
> station, bright and upbeat. This is a generation that still
> lives for today."
>
> The station will keep its morning show with Cammy Blackstone
> and Dean Goss, and will keep Sue Hall in middays. It will be
> looking for new personalites for afternoon drive and
> evenings.
>
Hey! What do you know "dougeee pooo" is doing Classic Hits! Now the only thing I don't hear is this "Were K108FM! A station from Sacramento's past that killed
this same music back in the middle 70's to the late 80's until it killed us! This is the future of 99.7? Oh! Please! Next Format!!!!!!! Positive and Uplifting? In goes the Music out goes the Stress? Give me a break already!!! The voice over guy sucks rotten eggs and excuse me but Bobby Ocean was the voice of KFRC back then and the Music Rocked All The Time. If I hear "Lying Eyes" by the Eagles one more time I'm gonna puke! Thank god for XM and an I-pod on shuffle. This station is going nowhere fast! Hey "dougeee poo" wake up and smell the coffee and if that doesn't work send me an e-mail and I'll send you five dollars so you can buy a clue!