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KFRC and the ARBS!

A

airpab

The ARBS should be coming out today for SF. Let's see if the latest numbers convince the suits at CBS to make a move? What's it gonna take? WCBS just placed number 5 in the Big Apple and KRTH finished in 10th place in LA. KOOL always at or near the top in Phoenix, continues to do well also!

Was listening to KFRC the other day and heard some good stuff but also a lot of cheesy music....Who wants to hear Huey Lewis and the News in moderate rotation? No one obviously! 6 million people in the listening area and won't even pull a 1 share....Isn't that enough to do something?
 
The jocks aren't the problem....They've got a good lineup in that respect, but the station is flat. No pizzzaz whatsoever! They've got to tweak the music and the approach. Give KRTH, WCBS & KOOL a listen and you'll see what I'm talking about. Lot's of special programming, good music (which is always key) and a more lively approach!
 
"The jocks aren't the problem....They've got a good lineup in that respect, but the station is flat. No pizzzaz whatsoever! They've got to tweak the music and the approach. Give KRTH, WCBS & KOOL a listen and you'll see what I'm talking about. Lot's of special programming, good music (which is always key) and a more lively approach!"

I haven't heard WCBS or KOOL recently (I guess I should "stream" more), but I spent a week in LA this summer, and had K-Earth on a lot. They sound great - a very lively forward-moving approach, as you say. When I've said that before, people object that the difference is the music - KFRC is "classic hits," while KRTH is more traditional Oldies. Personally, I do think 60s-early 70s rock/pop was better than the music from the late 70s and early 80s. But there's no reason the KRTH approach couldn't work with Classic Hits.

Also, K-Earth sounds much better than a few years ago under Mike Philips (RIP). The jocks may still be mostly reading liners, but they get a few seconds more air time than before, they're very good at what they do, and the playlist is much bigger, and has a lot of variety. Good station!
 
#30 with adults. #28 with 12+ #13 50+ - Morning Show is #34 12+. #35 25-54

This radio station is dead.
 
Shocker! KFRC pulled an 0.9 in the SF Arbs & a 0.6 in the San Jose Arbs!

Is CBS just burying its head in the sand? Is there anyone on the inside at CBS that could possibly explain their complacency? Would love to hear it??
 
Yes, a sad sounding radio station. I think it's well overdue to bring back Chris Edwards and his time-machine. Rumor is that he's in the building and fine-tuning the machine. He certainly deserves the opportunity! What to put around him? That is the question! There isn't much left.
 
This is a prime example that one cannot "recapture history and legend".

All those that have the fondness for the real KFRC are long gone, and radio has changed so much since those days. The audience is different, radio's approach is different (not that that is good, or even bad, but it is different)...tastes change.

KFRC would have been better to embrace its legacy by relegating that "history" to specialty weekend programming, then moving forward with a KFRC for the current generation.

Even the personalities, though good, sound old and of a past generation. There are as many new folk in the Bay area as there are natives...the newbies don't have an affinity or connection with KFRC's roots.

Plus what is KFRC...Oldies, Classic Hits...trying to slice up that pie means one loses focus...would be better (musically) to be more of an Oldies station and dump the corny stuff of the 80's (Huey...though he is a bay area guy).

But what the hell do I know?
 
KFRC is going to flip back to 99.7 and Movin' isa Movin' to 106.9 That's what the CBS boys in S.F. will try to sell to Dan Mason when he comes out. And you can bet Mr. Mason will visit S.F. quickly.

Preston and Company have officially KILLED KFRC. It won't make a lick of difference to move back to 99.7

Not to mention Alice, Live and the rest of the FM's all below 1.4......ONE POINT FOUR...."Turn Out The Lights...The Parties Over...."
 
The 106.9 frequency hasn't had much cume since the 70's and even then it was low. I'm sure many of the old KFRC listeners don't even know it's back as different as it is.

That frequency was a religious non-com for 27 years...very little cume....

I think the station needs marketing, but I'd make sure the product is right first. Nothing like marketing a bad product.
 
This is a prime example that one cannot "recapture history and legend".
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Amen. KFRC's heyday was 30 years ago.

I'm sitting in Maxfield's cafe near Mission Dolores as I write this. Nobody in the cafe was old enough to know KFRC during that era. Curiously enough, the guy at the counter is playing a Dylan's greatest hits CD at the moment.

But I'm wondering which if any Dylan tunes would be played on KFRC. Probably none. Y'see, he didn't have many hits. As far as I know, he had only one, "The Times They Are a-Changin", which rose to #9 for a week or two.

All those that have the fondness for the real KFRC are long gone, and radio has changed so much since those days. The audience is different, radio's approach is different (not that that is good, or even bad, but it is different)...tastes change.
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And again I say unto you (not you personally, but you the collective disciples present here) today's equivalents of KFRC are KMEL and KSOL. l don't think anybody but David Eduardo wants to believe this, but like it or not, it's true. The Times They Are a-Changin.....
 
Chris Edwards and the Time Machine is the ticket! In the 80s he was on KIOI FM Sunday nites,, those were the days,,,, Im anxious to hear the Time machine,,,where else can you live and enjoy two Chris Edwards? Chris Edwards at the KYA Stream has a great recreation of days gone by,,, Too bad Chris Edwards White didnt have a radio station I could get in my car,,I could cancel my XM,,, Gotta have Sirius,,, Norm N Nite,, and Cousin Brucie are a must! the Cuz has a personality you never hear on terrestrial,,,funny how he wound up on Sirius,,, a legend,, i believe i heard he was the 1st one to play the beatles in 1964,,and hes still at it!
 
DavidKaye said:
I'm sitting in Maxfield's cafe near Mission Dolores as I write this. Nobody in the cafe was old enough to know KFRC during that era. Curiously enough, the guy at the counter is playing a Dylan's greatest hits CD at the moment.

But I'm wondering which if any Dylan tunes would be played on KFRC. Probably none. Y'see, he didn't have many hits. As far as I know, he had only one, "The Times They Are a-Changin", which rose to #9 for a week or two.
Click to expand...

Uh, you're kidding, right?

"Times They Are a-Changin'" never actually charted, but...

Like a Rolling Stone, #2
Positively 4th St, #7
Rainy Day Women #2
Lay Lady Lay #7
Knockin' on Heaven's Door #12

Not that I think KFRC should play any of 'em, necessarily...
 
David Kaye said: "And again I say unto you (not you personally, but you the collective disciples present here) today's equivalents of KFRC are KMEL and KSOL. l don't think anybody but David Eduardo wants to believe this, but like it or not, it's true. The Times They Are a-Changin....."

David - I don't think anybody is disagreeing with your point, that KMEL & "Sol" (and probably Wild, as well) are the modern equivalents to the old Top 40 KFRC. KFRC hasn't been a Top 40 station for over a quarter of a century, I think the point being made on this thread is that Oldies and Classic Hits are viable formats that can generate revenue for station owners. K-Earth does well in LA, and from what I understand, the revived WCBS Oldies format is doing better than the Jack format it replaced. The second point is that these stations generally sound BETTER than KFRC, while they are generating better ratings than KFRC. 1+1=2.

Everybody also gets the point that Oldies/Classic Hits stations do not attract the most desirable demographic, and that it is increasingly a fringe format for older listeners. But the improved ratings for the refreshed KRTH proves that there is some life in the format still. With so many stations in major markets, not EVERY station can play current hits, or plug in syndicated talk shows. CBS certainly proved that with the third failure for FM talk in the last 3 decades.
 
Mike said:
Uh, you're kidding, right?
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No, I wasn't. I did a quick Google and only one song came up. Regardless, today's KFRC likely wouldn't play most of the Dylan tunes I heard the barrista playing yesterday at the cafe.
 
David - I don't think anybody is disagreeing with your point, that KMEL & "Sol" (and probably Wild, as well) are the modern equivalents to the old Top 40 KFRC.
Click to expand...
Actually, people have disagreed here and privately with me about this.

CBS certainly proved that with the third failure for FM talk in the last 3 decades.
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Third? I remember the most recent one and the KPIX one (when CBS was then known as Westinghouse). But what was the other attempt?
 
DavidKaye said:
David - I don't think anybody is disagreeing with your point, that KMEL & "Sol" (and probably Wild, as well) are the modern equivalents to the old Top 40 KFRC.
Click to expand...
Actually, people have disagreed here and privately with me about this.

The premise that KMEL and KSOL are the equivalent of the old KFRC or KYA for that matter is flawed.
Top Forty from it's birth in the late 50's through the late 80's was primarily a mass-appeal format, which
targeted a coalition of listeners. The format was all about box office. Be it rock, country-crossover, R&B, pop etc. There is no comparison to mass appeal Top 40 and KMEL's niche approach. I can't fault their approach today, however its apples and oranges.
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"CBS certainly proved that with the third failure for FM talk in the last 3 decades."

"Third? I remember the most recent one and the KPIX one (when CBS was then known as Westinghouse). But what was the other attempt?:

KGO-FM in the 80s, KPIX-FM in the 90s, Free-FM in the 00s, or whatever it is we call this decade.
 
weav said:
CBS proved it with KGO-FM?
Click to expand...

Check the sentence again: "the third failure in the last three decades." It didn't say anything about CBS being the one to fail ALL three times; they had the THIRD failure.
 
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