KFRC.COM

[calguy]

The KCBS-FM Calls should be on 106.9 in SF & Jack FM should get New Calls

and bring KFRC-FM to simulcast with 1550

Ahh but the KCBS FM call letters now reside in Los Angeles, but they only use them once an hour, so why NOT bring them back to San Francisco? You could them move the KFRC calls back to 99.7 if you wanted to, but CBS would still call it NOW, so it's just a little nostalgic turn that would make a few in the Bay Area happy and KCBS News Radio would have it's call letters back for the FM side.

 

[LKellerIII]

The KCBS-FM Calls should be on 106.9 in SF & Jack FM should get New Calls

and bring KFRC-FM to simulcast with 1550

Ahh but the KCBS FM call letters now reside in Los Angeles, but they only use them once an hour, so why NOT bring them back to San Francisco? You could them move the KFRC calls back to 99.7 if you wanted to, but CBS would still call it NOW, so it's just a little nostalgic turn that would make a few in the Bay Area happy and KCBS News Radio would have it's call letters back for the FM side.

Or...if you're CBS, you save staff time, paperwork, and FCC filing fees by changing nothing. Weav is probably right - call letters are an anchronism. 99.7% of the listeners don't pay attention to the TOH ID, and don't care in any case.

The network call letters (CBS, NBC, ABC) have resided in New York and Los Angeles since the early 1960s, with the exception of KNXT Channel 2, which took the KCBS-TV call letters in the mid 80s. I've wondered before why CBS didn't pull the KCBS-AM call letters from San Francisco at the same time. In those days, KNX was in an all-news rating competition with KFWB, and in terms of synergy, it would have made sense to have KCBS-TV and KCBS 1070 News Radio. KCBS 740 here had no direct (all news) competition at the time. But I guess the CBS suits decided that the KNX "brand" still had value.

 

[DavidKaye]

But I guess the CBS suits decided that the KNX "brand" still had value.

When things are going well you don't change the callsign, slogan, or anything else unless you have a compelling reason to do so. That's like changing the "Band-Aid" name to "Boo-Boo Strips."