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KFRC Memorial day weekend

I do not understand what KFRC is thinking, how do they expect to get listeners by playing 106 songs
over and over for four days. I want KFRC To make it, but I think it is impossible.
 
"I do not understand what KFRC is thinking, how do they expect to get listeners by playing 106 songs
over and over for four days. I want KFRC To make it, but I think it is impossible."


No doubt it's the Top 106 of all time, played in order, or something. Sure, it would be better if there was a bigger list, but it's only 3 days. This was a common Top 40 radio stunt in the old days - you play the top songs of the year, or of "all time" - and the number was whatever your frequency was. The Top 93 at KHJ...I don't remember what KFRC did - 61 is too few, and 610 is too many...
 
How many songs an hour does a station play? 12? 14? That would be over 8 hours of music before reating the order again.

How many hours does the average listener tune in to any one station? I doubt the average listener listens for 8 hours at one time.

But if that listener tunes in periodically throighout the weekend, chances are they will not hear the same songs over and over again.

JMHO

P.S. I just hated the title 'Firecracker 100' KFRC used to play during the 4th of July weekend. Firecracker 100, the title bugs me, hope they don't have that anymore.
 
Newsperson responds:

Well if the Oakland A's games go long enough and with all their post games shows that will help. (becasue we'll hear less repeats)

Remember the top 500 on the same weekend in 2005? That gave the listener a reason to listen because you woundered what unusal song would be coming up. The top 106 may even be more over played songs than their normal playlist, so where's the excitment?

Newsperson
 
There is no excitement. Basically, Memorial Day Weekend we'll be adding 6 extra songs to our usual 100 song playlist. This is everything that has been done to death. When's the next Beatles A to Z weekend?
 
How about a weekend-long "live concert" from "Fantasy Park"? You could work in interviews by Ben Fong-Torres and Dave Sholin from their archives.

DJ
 
Basically, Memorial Day Weekend we'll be adding 6 extra songs to our usual 100 song playlist. This is everything that has been done to death.

To be fair, KFRC's regular play list is a lot larger than 100 songs. At the debut of 106.9, they posted the play list on the website. As I remember, it was around 1,000 titles. I suspect that part of the "rebuilding" of KFRC (or whatever they called that a couple of months ago) included a tightening of the list.

Regardless, they are still playing a lot more songs than they did during the last 3 or 4 years of the 99.7 Oldies format, when had tightened to maybe 300 songs - similar to K-Earth. It's funny how people remember that format with great affection, now. But really, in the last few years, it was mind-numbingly repetitive. Yeah - Bobby Ocean was great, but hearing 'Honky Cat" and "She's a Lady" every single afternoon for months on end was not pleasant.

Not that 106.9 doesn't deserve some criticism - it's not a great station, and I'd like some more variety, too. But as they remind you in the imaging, it's Classic Hits. It's not designed to be KFOG.
 
Here's what I don't get. If weekends are the least listened time period of the week, why are specialty weekends a) important
b) only on the weekend?
c) considered

If a station needs to change things up musically, is running a speciallity weekend a few times a year really going to make a difference in your overall success?
 
mclovin, Lkeller,

Newsperon responds:

Maybe they could just go off the air on weekends so the PD doesn't have to be bothered.

Regardless of anyone's opinion on this board the weekends can make a real difference, especially a memorial day weekend special. People are driving and will tune many times if there is something worthwhile to listen to. Plus it carries over to weekday listening.

I disagree about KFRC 04 and 05. It was the top 500 weekend done live in 2005 (no overnight voice tracks) that got the greatest interest and audience. Maybe when Brian Thomas was there he tightened up the list, however there were many weeks that he would add and drop songs.

The problem I have with KFRC now that I don't expect to change is: They never want to play moderate hits, if it wasn't overplayed they won't play it.

Can that mindset there ever change?

Newsperson
 
Since weekends has less listeners, this is a marketing ploy. If they promote the hell out of it, they hope more people will tune in. That what the weekend specials are all about.

Please do not bring back the 'Firecracker 500'...UGH! (it is just the name I hate: as mentioned before)
 
(On a different note about KFRC)

I think what really bothers me is how they keep touting that 'KFRC is back'. I disagree. If KFRC was back, it would sound like the 99.7 days.
Think about it. If a friend of yours moved away, then two or three years later moves back, they are essentially the same person. So to say "Bill" is back, everyone that knows him would know what and how he is.

So to say 'KFRC is back!' is simply not correct. THEY ARE NOT BACK, just the call letters. Everything else has changed. Almost as if "Bill" cameback, only as "Wilma".
 
Ya wanna know what is wrong with the new version of KFRC? Then just go back like I did and listen to tapes of the station from the early nineties when the simulcast was first started. The presentation then versus now is like night and day. It has no excitement or life at all today and the music is everywhere on an I-pod near you. Without all the commercials but real personalities having fun interacting with the audience and doing all the formatic basics of radios past would make up for all that. And please but Candie back on the station where she belongs!
 
"Then just go back like I did and listen to tapes of the station from the early nineties when the simulcast was first started. The presentation then versus now is like night and day."

That I definitely agree with. In the early 90s, it was a pleasantly quirky, non-corporate sounding station. They respected jocks, and gave them some room to show their personalities. Even late night and on weekends, they had jocks like Candi Chamberlain, and Tom Benner doing some fun material. While it was definitely hit oriented, the play list in those days had good variety, unlike the KRTH of that period.
 
I'm kind of hoping that the programming will improve, but it sure is nice to at least have those classic call-letters back in San Francisco.

You know, for years the station everyone likes to compare KFRC with languished with a super tight playlist. Now that station-KRTH 101 sounds better than it has in years and people I don't agree with are saying that it again suffers from a too tight playlist, so I'm thinking that even if KFRC broadens the playlist and gets more creative with programming it may not be enough for some on these boards. That being said, perhaps KFRC's management should bring in Jhnai Kaye for a playlist makeover. With Sholin there to help they could be sure of including music that was big in the Bay Area and bring KFRC up to what we all would like it to be...
 
Sometimes the easiest solution to the problem, which you mentioned Calguy, needs to be packed in a club and used to get the stubborn mules attention! Although the mule could wind up with a pretty severe headache! lol lol...
 
calguy said:
I'm kind of hoping that the programming will improve, but it sure is nice to at least have those classic call-letters back in San Francisco.

You know, for years the station everyone likes to compare KFRC with languished with a super tight playlist. Now that station-KRTH 101 sounds better than it has in years and people I don't agree with are saying that it again suffers from a too tight playlist, so I'm thinking that even if KFRC broadens the playlist and gets more creative with programming it may not be enough for some on these boards. That being said, perhaps KFRC's management should bring in Jhnai Kaye for a playlist makeover. With Sholin there to help they could be sure of including music that was big in the Bay Area and bring KFRC up to what we all would like it to be...

I was listening this afternoon and what popped up but "We Were Always Sweethearts" by Boz Scaggs! Hardly one of their overplayed workhorses; it wasn't even a national Top 40 hit (I'm guessing it was bigger locally). I was floored -- certainly a step in the right direction, if there's more of sorta thing to come. But I wondered how many of the core listeners (the ones who can't get enough of "Brown Eyed Girl") even *knew* the Scaggs tune.
 
Llew:
KFRC's year-end countdown was "The Big 100 of (whatever year)". It would usually take about six and a half hours to play through. They'd start it at Noon or 3PM on Friday and run through Sunday night just before public affairs programming.
In a Top 40 environment, six and a half hours was a pretty long rotation. Still, it meant you'd never spend more than three hours and 15 minutes in the bottom 50. That's the trouble with the Top 500 countdowns...half the weekend is spent with numbers 251 through 500. I don't mind (I'm thrilled they're playing "We Were Always Sweethearts" by Boz Scaggs again), but the average listener probably does.
With modern song lengths and spotloads, KFRC's rotation of the top 106 will probably be closer to 8 hours 40 minutes...so if they start at 3PM Friday, song number 106 gets repeated at 11:40PM Friday, 8:20AM Saturday, 5:00 PM Saturday, 1:40 AM Sunday, 10:20 AM Sunday and 7:00 PM Sunday. 7 plays per song, unlikely to be heard more than twice (if that) by the same listener.

---Michael Hagerty


Lkeller said:
"I do not understand what KFRC is thinking, how do they expect to get listeners by playing 106 songs
over and over for four days. I want KFRC To make it, but I think it is impossible."


No doubt it's the Top 106 of all time, played in order, or something. Sure, it would be better if there was a bigger list, but it's only 3 days. This was a common Top 40 radio stunt in the old days - you play the top songs of the year, or of "all time" - and the number was whatever your frequency was. The Top 93 at KHJ...I don't remember what KFRC did - 61 is too few, and 610 is too many...
 
Sounds like The Bone must be worried about KFRC. The last three times I've tuned to 107.7 I've heard Peter Frampton, The Eagles, and John Cougar (pre-Mellencamp)....
 
Michael,

If you're listening and you hear a repeat, it's not just one song but all the same others songs in the same order that you heard Saturday morning or Friday afternoon, a good reason for changing the station.

Speaking of Boz Skaggs, How about "You Make it so Hard to Say No". KFRC and JMF played that song a lot back in 75!

Newsperson
 
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