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KFRC not flipping?

M

mrradioguy99

Guest
It sounds people are acting like it is a done deal here.

I am in the process of putting together an ad schedule for a client. I would be very interested in buying some time on a JACK format, but no interest on KFRC's current format (just the wrong demo's). I've been on the phone for a while with different stations at 865 Battery today.

No sales rep knows anything about a flip. They, of course have heard the rumors, but are still selling oldies and have been told that is the way it is going to be.
 
KFRC NOT flipping

No, they are not flipping. There's already a Variety Hits station in S.F. (Max) and it wouldn't make sense to try to sign-on another.

Don't listen to the rumor mongers.

> It sounds people are acting like it is a done deal here.
>
> I am in the process of putting together an ad schedule for a
> client. I would be very interested in buying some time on a
> JACK format, but no interest on KFRC's current format (just
> the wrong demo's). I've been on the phone for a while with
> different stations at 865 Battery today.
>
> No sales rep knows anything about a flip. They, of course
> have heard the rumors, but are still selling oldies and have
> been told that is the way it is going to be.
>
 
Re: KFRC NOT flipping

> No, they are not flipping. There's already a Variety Hits
> station in S.F. (Max) and it wouldn't make sense to try to
> sign-on another.
>
> Don't listen to the rumor mongers.
>

I don't. But, this here is one time I actually spoke to people debunking what was said earlier.

I know one of the mod's is against predicting stuff, and I think that this shows why. It now looks like if you said that 99.7 was going JACK, and the old HOT staff was going to 106.9, it makes it now makes you like you are another Doghouse plant.
 
Re: KFRC NOT flipping

> I know one of the mod's is against predicting stuff, and I
> think that this shows why. It now looks like if you said
> that 99.7 was going JACK, and the old HOT staff was going to
> 106.9, it makes it now makes you like you are another
> Doghouse plant.

Well said, and you are correct in your understanding of my thought process.

Thank you very, very much.<P ID="signature">______________


</P>
 
Contractual Bound in Format Changes

Rule # 1

Never discuss format changes to "money," new clients and old. Clients haven't the right to know what and if the station is planning a flip of formats. When a client finds out the truth, they are more reluctant to sign a contract with an un-tested station and run the risk of losing valuable capital to listeners they plan on not targeting. Thus fore, management discusses no changes with sales staff on the count of losing valuable dollars to the station. Once a contract is signed, the client of lets say "KFRC" then becomes the new client of "Jack." The contract also amends the right to air commercials on any station the contract is signed for. It also explains in small print, in the event of a format switch, said contract is valid to the frequency and not the call letters or format of contracting organization. Infinity masterminded the contract years ago to protect all money's it earned from advertising revenue. How do you think they consistently have commercials on a new station? Contractual bond! The organization that bought airtime has no right to contest after a contract is signed. Therefore leaving said organization in liability to contractual grounds. As long as a spot airs, they are responsible for payment of the time bought on that frequency.
In many events of a format change, companies like Infinity offer extra airtime at no additional cost to the client to allow them to test the grounds of the new stations response. Lets say KFRC does in fact change to Jack. Infinity will allow a client 20 extra spots of play in primetime hours to justify the format change and give the client “due respect” for advertising with their company. This makes the client feel more at rest and makes the advertising partnership stronger by giving the feeling of trust to Infinities clients.

> > I know one of the mod's is against predicting stuff, and I
>
> > think that this shows why. It now looks like if you said
> > that 99.7 was going JACK, and the old HOT staff was going
> to
> > 106.9, it makes it now makes you like you are another
> > Doghouse plant.
>
> Well said, and you are correct in your understanding of my
> thought process.
>
> Thank you very, very much.
>
 
Re: KFRC NOT flipping

> No, they are not flipping. There's already a Variety Hits
> station in S.F. (Max) and it wouldn't make sense to try to
> sign-on another.

Not so fast... it's NOT going to be Variety Hits.
 
Re: "Fake User Name"

Way, way off topic, but "Fake User Name" may be my favorite fake user name of all time.

Harr-harr-harr...
 
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