> "The station is not working"
> Not working for who?
> Because the Fall book said KFRC is working pretty well.
>
> I'm only interested, as an out of state PD, following their
> progress
> as a 70s based Oldies station.
>
The real story is KFRC had one Big month Phase 1 of the fall book(the month
that they ran TV) then dropped back to where they were before in both Phase 2 & 3.
The music and positioning statements change week to week. 60's & 70's to '70's & '80s then 60's & 70's. The sales dept. is telling clients that there is
only '70's & 80's music on the station while the consultant has been adding more '60's back in latley.