KFRC UPDATE!!!!

[BossJock1947]

I've just been told The NEW KFRC will be on a different freqency and the sign on date has been pushed back for a HUGE Wolf type sign on the first day of the upcoming fall book!

Also a HUGE name(s) is being courted as we speak and the NEW management team at the NEW KFRC is negociating with THEM now. Two prominent air personalities going back to the 80sKFRC have been signed.

According to very credible sources the sign-on will be the biggest promotion in san francisco radio history!!

This is getting very interesting my friends!

 

[RadioStarOne]

I hate to say it but, Big Deal! The Past is just that " The Past" It is just a waste of time and money. KFRC is Dead and will remain "Dead" until its back on 610 AM. Thats never going to happen! So What, KFRC on 106.9, or on anyother bay area CBS FM signal is coming! But it is too little too late those days are over. I'm so unimpressed.

Why should any of us get excited for a format that in very little time will just be taken away again by either our own passing or the spin of the format wheel? KFRC on 1550 would just be a waste of time also. For some reason I just can't get excited about this at all. KFRC 610 as a top 40 was only on for just six years and 8 months in the 80's and Walter Sabo f-upped a lot of those years, so a KFRC trying to relive those years now is just a waste of time.

And now we have to wait until the start of the Fall book? Hell CBS Radio could be out of business by then, this is such a "Big" No Big Deal....yawn.............Whats the hold up? With all the underperforming CBS Signals in the bay area! Whats really going on is a whole lot of wishful thinking on the part of a group of old radio people trying to relive their past!

 

[yourmom]

tell us how you really feel. I am in the 25-34 demo, and I would love for the Classic KFRC format to come back. Stations are being forced to look at that Aging Baby Boomer Demo, they have a lot of money to spend, and with the backlash against "bad language", a wholesome station dare I say like the Wolf( of course the jury will be out on this one for some time) could be what CBS and boomers are looking for.

but what do I know, I'm just a young person trying to re-live my childhood radio days

 

[LKellerIII]

"I've just been told The NEW KFRC will be on a different freqency and the sign on date has been pushed back for a HUGE Wolf type sign on the first day of the upcoming fall book!"

Pardon my grumpiness, but I'm getting kind of tired of all this. Let me guess, Boss Jock 1947 - this is the same "friend who knows Dan Mason" who told you a few weeks ago that March 16th was the big date. I'm not as cynical as RadioStarOne - I still hope Classic Hits KFRC comes back - but why wait until the Fall? Sorry, I don't buy it - they could download all of the music from the K-Earth hard-drive, grab Bobby Ocean or Marvelous Mark McKay to record the imaging in a few days, and be on the air - maybe jockless at first, in a matter of days or weeks. It makes no sense to wait until fall.

And what other frequency? To be viable, it has to be FM - either 106.9 or 99.7 probably. I guess they could dump Alice or Live 105, but those stations are still viable with their current formats. It's MOViN or Free-FM that need to go. 1550? Please give me a break! I wish all you AM nostalgia freaks would stop already! If they bring back Classic Hits on 1550 or 1260, or even 610 - nobody will be listening to the static-filled low fidelity monaural sound except a few dozen of you. I know I won't be listening. I'm a 55 year old fogey member of an apparently undesirable demographic, but I embraced FM stereo about 30 years ago. Please, guys - if you can't join the new millenium, at least join the 1970s.

 

[davideduardo]

I've just been told The NEW KFRC will be on a different freqency and the sign on date has been pushed back for a HUGE Wolf type sign on the first day of the upcoming fall book!

The Fall book does not start until the last week of September... that is more than 4 months away.

 

[davideduardo]

tell us how you really feel. I am in the 25-34 demo, and I would love for the Classic KFRC format to come back. Stations are being forced to look at that Aging Baby Boomer Demo, they have a lot of money to spend...

Nobody is looking at 55+ because there is very, very little advertiser interest in the demo.

 

[BossJock1947]

"I've just been told The NEW KFRC will be on a different freqency and the sign on date has been pushed back for a HUGE Wolf type sign on the first day of the upcoming fall book!"

Pardon my grumpiness, but I'm getting kind of tired of all this. Let me guess, Boss Jock 1947 - this is the same "friend who knows Dan Mason" who told you a few weeks ago that March 16th was the big date. I'm not as cynical as RadioStarOne - I still hope Classic Hits KFRC comes back - but why wait until the Fall? Sorry, I don't buy it - they could download all of the music from the K-Earth hard-drive, grab Bobby Ocean or Marvelous Mark McKay to record the imaging in a few days, and be on the air - maybe jockless at first, in a matter of days or weeks. It makes no sense to wait until fall.

And what other frequency? To be viable, it has to be FM - either 106.9 or 99.7 probably. I guess they could dump Alice or Live 105, but those stations are still viable with their current formats. It's MOViN or Free-FM that need to go. 1550? Please give me a break! I wish all you AM nostalgia freaks would stop already! If they bring back Classic Hits on 1550 or 1260, or even 610 - nobody will be listening to the static-filled low fidelity monaural sound except a few dozen of you. I know I won't be listening. I'm a 55 year old fogey member of an apparently undesirable demographic, but I embraced FM stereo about 30 years ago. Please, guys - if you can't join the new millenium, at least join the 1970s.

I nevers said March 16th. Where did you pull that out from, [EDIT]?

I originally said June. And yes i am friends with Dan Mason. And yes there will be a new management programming team in place by july in preparation for the WORLD FAMOUS KFRC to return to the bay area! COUNT ON IT.


[EDIT-vulgar content]

 

[BossJock1947]

tell us how you really feel. I am in the 25-34 demo, and I would love for the Classic KFRC format to come back. Stations are being forced to look at that Aging Baby Boomer Demo, they have a lot of money to spend...

Nobody is looking at 55+ because there is very, very little advertiser interest in the demo.

Mr. Eduardo...just because YOU aren't interested doesn't mean it's not going to happen.

I might remind you the format will be 70s and 80s and the jocks will be former KFRC jocks from the 70s and 80s and even part of the 90s.

The sign on has been pused back because there is much preparation for this. Hiring talent, changing freqencies, etc takes time.

 

[mikecroaro]

.........1550? Please give me a break! I wish all you AM nostalgia freaks would stop already! If they bring back Classic Hits on 1550 or 1260, or even 610 - nobody will be listening to the static-filled low fidelity monaural sound except a few dozen of you.

"Nostalgia" and "Golden oldies" seem to be about the only music formats that AM would support. Does anyone know how well KOIT 1260 does in the ratings?

Mike

 

[Madmansam]

"I've just been told The NEW KFRC will be on a different freqency and the sign on date has been pushed back for a HUGE Wolf type sign on the first day of the upcoming fall book!"

Pardon my grumpiness, but I'm getting kind of tired of all this. Let me guess, Boss Jock 1947 - this is the same "friend who knows Dan Mason" who told you a few weeks ago that March 16th was the big date. I'm not as cynical as RadioStarOne - I still hope Classic Hits KFRC comes back - but why wait until the Fall? Sorry, I don't buy it - they could download all of the music from the K-Earth hard-drive, grab Bobby Ocean or Marvelous Mark McKay to record the imaging in a few days, and be on the air - maybe jockless at first, in a matter of days or weeks. It makes no sense to wait until fall.

And what other frequency? To be viable, it has to be FM - either 106.9 or 99.7 probably. I guess they could dump Alice or Live 105, but those stations are still viable with their current formats. It's MOViN or Free-FM that need to go. 1550? Please give me a break! I wish all you AM nostalgia freaks would stop already! If they bring back Classic Hits on 1550 or 1260, or even 610 - nobody will be listening to the static-filled low fidelity monaural sound except a few dozen of you. I know I won't be listening. I'm a 55 year old fogey member of an apparently undesirable demographic, but I embraced FM stereo about 30 years ago. Please, guys - if you can't join the new millenium, at least join the 1970s.

I nevers said March 16th. Where did you pull that out from, your ass-h---?

I originally said June. And yes i am friends with Dan Mason. And yes there will be a new management programming team in place by july in preparation for the WORLD FAMOUS KFRC to return to the bay area! COUNT ON IT.

Lkeller, You actually owe BossJock1947 an apology. BossJock1947 didn't mention March 16. In the original "KFRC IS BACK!!!!!!!!!" post, it was "Radiostar One" who mentioned the date of "May 16, 2017" probably as a joke. BossJock1947 did mention that a new consultant would be hired in June and the startup would be around September. Just trying to set things straight!

 

[davideduardo]

"Nobody is looking at 55+ because there is very, very little advertiser interest in the demo. "

Mr. Eduardo...just because YOU aren't interested doesn't mean it's not going to happen.

I am not interested because advertisers are not interested. When advertisers start issuing buys for 55+, I will become interested. In the maintime, there are essentially no ad buys from agencies (local regional and national) for 55+ because that demo does not produce a positive ROI (Return on Investment) for radio advertisers.

I might remind you the format will be 70s and 80s and the jocks will be former KFRC jocks from the 70s and 80s and even part of the 90s.

I see. Jack, but with jocks. Where Jack has been successful, it has been because listeners are tired of, turned off by and burnt out on jocks.

Top 40 (or CHR or whatever you want to call it) fragmented in the late 60's and early 70's, and ceased to be a mass appeal format. Bringing it back, something I am a bit skeptical about ever seeing, is just going to represent one more format going after the high end of 25-54.

And remember, a huge percentage of the Bay Area population did not live in the area in the 70's and 80's, so the talent is meaningless. America is the most mobile nation in the US... half the population does not live where it was born.

Oh, and the market is 50% ethnic... where the KFRC call letter have really very little of a franchise.

The sign on has been pused back because there is much preparation for this. Hiring talent, changing freqencies, etc takes time.

Any decent manager with a good team could do it in 30 days... or less.

Changing frequencies takes about the time it takes to program the router... a good engineer could do it from a Blackberry. In the past, it took a bit longer, the time it took to pull and reinsert some plugs in the patch bay.

 

[LKellerIII]

"Lkeller, You actually owe BossJock1947 an apology. BossJock1947 didn't mention March 16. In the original "KFRC IS BACK!!!!!!!!!" post, it was "Radiostar One" who mentioned the date of "May 16, 2017" probably as a joke."

At least it's good to know I didn't pull that date out of MY a_ _. Criticism accepted. I apologize.

 

[BossJock1947]

"Nobody is looking at 55+ because there is very, very little advertiser interest in the demo. "

Mr. Eduardo...just because YOU aren't interested doesn't mean it's not going to happen.

I am not interested because advertisers are not interested. When advertisers start issuing buys for 55+, I will become interested. In the maintime, there are essentially no ad buys from agencies (local regional and national) for 55+ because that demo does not produce a positive ROI (Return on Investment) for radio advertisers.

I might remind you the format will be 70s and 80s and the jocks will be former KFRC jocks from the 70s and 80s and even part of the 90s.

I see. Jack, but with jocks. Where Jack has been successful, it has been because listeners are tired of, turned off by and burnt out on jocks.

Top 40 (or CHR or whatever you want to call it) fragmented in the late 60's and early 70's, and ceased to be a mass appeal format. Bringing it back, something I am a bit skeptical about ever seeing, is just going to represent one more format going after the high end of 25-54.

And remember, a huge percentage of the Bay Area population did not live in the area in the 70's and 80's, so the talent is meaningless. America is the most mobile nation in the US... half the population does not live where it was born.

Oh, and the market is 50% ethnic... where the KFRC call letter have really very little of a franchise.

The sign on has been pused back because there is much preparation for this. Hiring talent, changing freqencies, etc takes time.

Any decent manager with a good team could do it in 30 days... or less.

Changing frequencies takes about the time it takes to program the router... a good engineer could do it from a Blackberry. In the past, it took a bit longer, the time it took to pull and reinsert some plugs in the patch bay.

Mr. Eduardo...ok so just what point are you trying to make here. Whether i or anybody else agrees with your opinions doesn't change the fact that THE NEW KFRC debuts in Sept.

 

[BossJock1947]

"Nobody is looking at 55+ because there is very, very little advertiser interest in the demo. "

Mr. Eduardo...just because YOU aren't interested doesn't mean it's not going to happen.

I am not interested because advertisers are not interested. When advertisers start issuing buys for 55+, I will become interested. In the maintime, there are essentially no ad buys from agencies (local regional and national) for 55+ because that demo does not produce a positive ROI (Return on Investment) for radio advertisers.

I might remind you the format will be 70s and 80s and the jocks will be former KFRC jocks from the 70s and 80s and even part of the 90s.

I see. Jack, but with jocks. Where Jack has been successful, it has been because listeners are tired of, turned off by and burnt out on jocks.

Top 40 (or CHR or whatever you want to call it) fragmented in the late 60's and early 70's, and ceased to be a mass appeal format. Bringing it back, something I am a bit skeptical about ever seeing, is just going to represent one more format going after the high end of 25-54.

And remember, a huge percentage of the Bay Area population did not live in the area in the 70's and 80's, so the talent is meaningless. America is the most mobile nation in the US... half the population does not live where it was born.

Oh, and the market is 50% ethnic... where the KFRC call letter have really very little of a franchise.

The sign on has been pused back because there is much preparation for this. Hiring talent, changing freqencies, etc takes time.

Any decent manager with a good team could do it in 30 days... or less.

Changing frequencies takes about the time it takes to program the router... a good engineer could do it from a Blackberry. In the past, it took a bit longer, the time it took to pull and reinsert some plugs in the patch bay.

Yeah that's what i keep hearing from people like you Mr. Eduardo and research that people are burnt out on jocks. Maybe the JACK audience which in most markets ain't doing so hot compared to CHR, AC, Country and news-talk where there's plenty of personality.

Sounds to me Mr. Eduardo you are a bitter has been. :'(

 

[XM RADIO]

When and If KFRC returns, give us "The Bay Area Natives" something worth listening to!! Move John Mack Flanagan to the front of the LINE!!!!! GET HIM ON THE RADIO!!! Kenny in Concord

 

[LKellerIII]

"And yes i am friends with Dan Mason. And yes there will be a new management programming team in place by july in preparation for the WORLD FAMOUS KFRC to return to the bay area! COUNT ON IT."

OK, BossJock 1947 - since you assure us you have Dan Mason's ear, I have a request. You say that they are considering KFRC jocks from the 90s, and that made a little shiver run up my spine. So I have to ask...no...beg you to plead with Dan:

For the love of all that is holy...please...no Cammy.

 

[radio dx]

They finally get it, get name talent and people will listen. Both movi'n and oldies can make it. I think demo' being what they are in the bay area both stations can be successful to the target demo and be financially sound. I say give them a chance and if you don't like it change the station. Lets now hope that CBS now stands for Changes Being Successful (CBS).

 

[davideduardo]

They finally get it, get name talent and people will listen. Both movi'n and oldies can make it. I think demo' being what they are in the bay area both stations can be successful to the target demo and be financially sound. I say give them a chance and if you don't like it change the station. Lets now hope that CBS now stands for Changes Being Successful (CBS).

What target demo? Nobody has even posted the age target for this "alleged" format switch.

 

[DougR]

Mr. Eduardo makes a good point.

The "suits" and the "fans" think about two different things.

The fans want to know the music, the staff, the promotions.

The suits only care about the demo and can this station's format be sold.

Many former KFRC listeners are so excited about these rumors. "Wow! I love that dj," "Are there going to be sticker stops?," "They are broadcasting live from a nightclub!" "Just like the old times."

Suits don't care about old times. Honestly, they don't care about ratings. They care how much revenue the station brings in. Just in this area KNBR and KFOG are very often out of the top 10 in the 12+, but they are 2 of the top 5 revenue stations in the market. And two of the most secure. KYLD kills in the ratings, but often comes up down in the station revenue rankings. It is all about the demo.

Also take into account that most national buys are done from out of the area and just from a ranker. So, the fact that you and your friends favorite dj from 15 years ago is back really means very little to the higher ups.

As soon as Dan Mason's friend says something like this new KFRC is going after persons 35-54, it would seem much more credible than just talking about the promotions or sounding like it is a 55+ station.

 

[LKellerIII]

"Also take into account that most national buys are done from out of the area and just from a ranker. So, the fact that you and your friends favorite dj from 15 years ago is back really means very little to the higher ups. As soon as Dan Mason's friend says something like this new KFRC is going after persons 35-54, it would seem much more credible than just talking about the promotions or sounding like it is a 55+ station."

Yesterday I got Boss Jock 1947 P.O.ed at me, today I'm going to defend him a little. He DID say that this supposed rebirth of KFRC would be Classic Hits of the 70s and 80s. That could mean a lot of things, but if the station concentrates on hits from the late 70s through the 80s, it should be targeting a 35-54 demo, shouldn't it? He didn't claim that KFRC is going to be playing 60s "oldies" again. I don't know what K-Earth's revenues are like (David Eduardo could probably tell us), but the station is still viable for now, and seems to be getting higher ratings since Jhani Kaye started running the show. The recent experiences with MOViN and Jack in many markets would seem to indicate that no great new innovative music formats are being invented lately that mean success and big ratings. So it makes sense to reconsider formats with a track record of success, like Classic Hits or Country, even if the "target demo" isn't ideal.

We all know that "suits" (i.e: those guys with MBAs) that you find in ALL big businesses care primarily about the bottom line. But in any business, the bottom line is zero if people aren't buying the product. CBS doesn't sell commercial time for a high price unless people are listening to their stations. This is why the suits hire experts who know how to create a product people will want and market it effectively. This is supposedly why Dan Mason was hired, and this is why he might think it's a good idea to hire that popular "DJ from 15 years ago," since it might attract more listeners. Talent still means something, otherwise all music radio would be jockless by now.