KFRC UPDATE!!!!

[its time w (your name)]

Old people arent the only people who listen to Oldies. "Demos," "suits," "research," "marketing"--- you people make me sick. Are you jocks or have you also become bean counters? Someone has to have some vision. I remember when all the "marketing geniuses said an all-sports tv network wouldnt work.

Granted, Im not in the "team-building" meetings, and I havent gone over the latest "marketing research," but I see no reason why an Oldies station DONE RIGHT cant clean up.

If the idea is so off-putting to you, just do what they should have done to Imus. Change the channel.

 

[davideduardo]

Yesterday I got Boss Jock 1947 P.O.ed at me, today I'm going to defend him a little. He DID say that this supposed rebirth of KFRC would be Classic Hits of the 70s and 80s. That could mean a lot of things, but if the station concentrates on hits from the late 70s through the 80s, it should be targeting a 35-54 demo, shouldn't it? He didn't claim that KFRC is going to be playing 60s "oldies" again. I don't know what K-Earth's revenues are like (David Eduardo could probably tell us), but the station is still viable for now, and seems to be getting higher ratings since Jhani Kaye started running the show. The recent experiences with MOViN and Jack in many markets would seem to indicate that no great new innovative music formats are being invented lately that mean success and big ratings. So it makes sense to reconsider formats with a track record of success, like Classic Hits or Country, even if the "target demo" isn't ideal.

Jhani has done a great job with KRTH, and the Winter book showed good 25-54 growth for the first time. His refreshing is all inclusive, including music, segues, jock presentation, promotion. It's just a better station, and is still a top biller... there looks like a chance it will grow this year, too.

I think the gamble (you just can't recearch "mood" and predictive behaviour unless you use Miss Cleo Radio Research, Inc.) with strong, creative personalities and broad based hits of the 70's and 80's would be a safe gamble, given how bad some of the CBS stations are now. In a field of very bland presentations and stock morning giggleing morning shows, this would stand out.

I hope they do it, as the juke-box-with-an-antenna approach is so vulnerable to alternative media and so boring. If they get folks like John Mack Flannagan, I would sure listen when in the area! The nice thing is that the market had so many good talents... what fun to hear them again.

Hey, I can even remember listening to Dr. Don Rose airchecks beside the pool in Puerto Rico... he was one of my all time heros.

 

[DougR]

Old people arent the only people who listen to Oldies. "Demos," "suits," "research," "marketing"--- you people make me sick. Are you jocks or have you also become bean counters? Someone has to have some vision. I remember when all the "marketing geniuses said an all-sports tv network wouldnt work.

Sorry, but welcome to radio in 2007. That is just the way it is.

 

[DougR]

"Also take into account that most national buys are done from out of the area and just from a ranker. So, the fact that you and your friends favorite dj from 15 years ago is back really means very little to the higher ups. As soon as Dan Mason's friend says something like this new KFRC is going after persons 35-54, it would seem much more credible than just talking about the promotions or sounding like it is a 55+ station."

Yesterday I got Boss Jock 1947 P.O.ed at me, today I'm going to defend him a little. He DID say that this supposed rebirth of KFRC would be Classic Hits of the 70s and 80s. That could mean a lot of things, but if the station concentrates on hits from the late 70s through the 80s, it should be targeting a 35-54 demo, shouldn't it? He didn't claim that KFRC is going to be playing 60s "oldies" again. I don't know what K-Earth's revenues are like (David Eduardo could probably tell us), but the station is still viable for now, and seems to be getting higher ratings since Jhani Kaye started running the show. The recent experiences with MOViN and Jack in many markets would seem to indicate that no great new innovative music formats are being invented lately that mean success and big ratings. So it makes sense to reconsider formats with a track record of success, like Classic Hits or Country, even if the "target demo" isn't ideal.

We all know that "suits" (i.e: those guys with MBAs) that you find in ALL big businesses care primarily about the bottom line. But in any business, the bottom line is zero if people aren't buying the product. CBS doesn't sell commercial time for a high price unless people are listening to their stations. This is why the suits hire experts who know how to create a product people will want and market it effectively. This is supposedly why Dan Mason was hired, and this is why he might think it's a good idea to hire that popular "DJ from 15 years ago," since it might attract more listeners. Talent still means something, otherwise all music radio would be jockless by now.

Yes, but the reason I am skeptical is that many of these things that are being mentioned are radio listeners hot buttons and are things that would be deccided on by a PD or even a promotions director (live remote from clubs, lost 45's weekends), not things that a president of a division nor even a GM would do much more than agree with after being presented with it from the lower levels and then rubber stamping.

Also, his first post started off with he had a friend who was a friend of Doug Harvill and now on this post he is friends with Dan Mason.

Also if he is talking about 1980's KFRC DJ's, you are going back 20-25 years, with puts the demo back in the late 40's to above.

Just way too many holes for me to buy this story right now.

 

[TheLaffer]

Yesterday I got Boss Jock 1947 P.O.ed at me, today I'm going to defend him a little. He DID say that this supposed rebirth of KFRC would be Classic Hits of the 70s and 80s. That could mean a lot of things, but if the station concentrates on hits from the late 70s through the 80s, it should be targeting a 35-54 demo, shouldn't it? He didn't claim that KFRC is going to be playing 60s "oldies" again. I don't know what K-Earth's revenues are like (David Eduardo could probably tell us), but the station is still viable for now, and seems to be getting higher ratings since Jhani Kaye started running the show. The recent experiences with MOViN and Jack in many markets would seem to indicate that no great new innovative music formats are being invented lately that mean success and big ratings. So it makes sense to reconsider formats with a track record of success, like Classic Hits or Country, even if the "target demo" isn't ideal.

Jhani has done a great job with KRTH, and the Winter book showed good 25-54 growth for the first time. His refreshing is all inclusive, including music, segues, jock presentation, promotion. It's just a better station, and is still a top biller... there looks like a chance it will grow this year, too.

I think the gamble (you just can't recearch "mood" and predictive behaviour unless you use Miss Cleo Radio Research, Inc.) with strong, creative personalities and broad based hits of the 70's and 80's would be a safe gamble, given how bad some of the CBS stations are now. In a field of very bland presentations and stock morning giggleing morning shows, this would stand out.

I hope they do it, as the juke-box-with-an-antenna approach is so vulnerable to alternative media and so boring. If they get folks like John Mack Flannagan, I would sure listen when in the area! The nice thing is that the market had so many good talents... what fun to hear them again.

Hey, I can even remember listening to Dr. Don Rose airchecks beside the pool in Puerto Rico... he was one of my all time heros.

Davey, You are one strange dude! You change like the weather. [EDIT]


[EDIT-namecalling]

 

[DougR]

Re: One more thing

One more reason why I am not believing this post at this point.

From original post on the first KFRC coming back thread:
"The jocks will have a free rein of the music too"

Listeners love to hear that. But that does not happen in corporate radio anymore. And (sorry some will hate to hear this) research has proven that the smaller and tighter the playlist, the bigger the ratings.

 

[radio dx]

Think about it if a stations plays top-40 from the years 1960-1990's I don't think you have to be told what demo' they are trying to target. (My guess someone around 45-55 lol)

 

[LKellerIII]

"...his first post started off with he had a friend who was a friend of Doug Harvill and now on this post he is friends with Dan Mason."

Agreed. I'm skeptical too, and I expressed that (maybe kind of rudely) to the point I was asked to apologize. But Mason is new at CBS, and he'll have to make some obvious changes with poor performing Bay Area stations. Also, remember that "Classic Hits" KFRC was the second highest rated CBS station (overall) until the geniuses blew it up. I know that's not saying much, and I suppose some of the lower rated stations might have billed higher. But it seems to me that this move would make sense.

Besides, KFRC and The Wolf have been the only active subjects on this board for awhile.

 

[DougR]

I agree that it does make sense. I'm not saying 100% not true, I'm just saying I really don't believe it yet.

CBS has two real dogs in this market (99.7, 106.9)

Oldies would get a lot of people excited and an easy rumor to start.

What if I were to follow up on this rumor and say that the other station not flipping to oldies is flipping to CHR. On top of that, looking at the news releases, JV & Elvis were not fired, their show was just cancelled, much like O&A after the Sex for Sam stunt. They are still under contract with CBS. CBS is currently talking with them about the morning gig at this new CHR. CBS is going to buy a night club and turn it into the "Dog Pound" (I'd then check the Alcohol & Beverage control database online, find a nightclub in the Bay Area where the liquor license is currently pending transition and say that was the club, posting that link as proof). I'd then check tickets.com or something and find when Fergie, or Akon, or Christina Aguillera or some like CHR artist is coming to the Bay Area this summer, say they are performing a welcoming concert for this new station and a like date as the day of the flip and use the fact that they are going to be here already as proof.

Bang! That would get 3 pages of messages within 24 hours, all from something made up, and with more proof in it than the "I'm friends with" type post.

I'm just saying it is not too hard to make up a rumor that is easy to believe if you want here.

 

[LKellerIII]

"What if I were to follow up on this rumor and say that the other station not flipping to oldies is flipping to CHR. On top of that, looking at the news releases, JV & Elvis were not fired, their show was just cancelled...CBS is currently talking with them about the morning gig at this new CHR."

Wow! you must have a friend that knows Dan Mason too. What's he like?

"...CBS is going to buy a night club and turn it into the "Dog Pound" (I'd then check the Alcohol & Beverage control database online, find a nightclub in the Bay Area where the liquor license is currently pending transition and say that was the club, posting that link as proof)."

Now you're going to far. You don't need proof at radio-info.com

"I'd then check tickets.com or something and find when Fergie, or Akon, or Christina Aguillera or some like CHR artist is coming to the Bay Area this summer, say they are performing a welcoming concert for this new station and a like date as the day of the flip and use the fact that they are going to be here already as proof."

Wow - I bet Clear Channel will be green with envy, and Star 101.3 will give up and flip to an FM talk format. Darian O'Toole and John London would be their new morning team.

"Bang! That would get 3 pages of messages within 24 hours, all from something made up, and with more proof in it than the "I'm friends with" type post."

Oh come on - more like 6 pages of messages.

 

[BarneyPip]

Jhani has done a great job with KRTH, and the Winter book showed good 25-54 growth for the first time. His refreshing is all inclusive, including music, segues, jock presentation, promotion. It's just a better station, and is still a top biller... there looks like a chance it will grow this year, too.

I think the gamble (you just can't recearch "mood" and predictive behaviour unless you use Miss Cleo Radio Research, Inc.) with strong, creative personalities and broad based hits of the 70's and 80's would be a safe gamble, given how bad some of the CBS stations are now. In a field of very bland presentations and stock morning giggleing morning shows, this would stand out.

I hope they do it, as the juke-box-with-an-antenna approach is so vulnerable to alternative media and so boring. If they get folks like John Mack Flannagan, I would sure listen when in the area! The nice thing is that the market had so many good talents... what fun to hear them again.

Hey, I can even remember listening to Dr. Don Rose airchecks beside the pool in Puerto Rico... he was one of my all time heros.

Jhani pulled off a great maneuver at KRTH. While a lot of groups switched their oldies stations to classic hits over the last two years with all new calls, new identities, etc. and blew away a lot of cume on the path to building something new, Jhani essentially switched KRTH from oldies to classic hits (musically) yet retained a solid, entertaining air staff, kept the "fun" imaging, and helped the air talent get more focused and disciplined. It sounds like the air staff bought in judging by how good they're sounding. It doesn't hurt that they have an outstanding morning guy and supporting staff.

Using the same basic concepts to launch a "new" KFRC isn't a bad idea at all -- especially with JMF...Chuck Buell... Bobby doing the imaging. Some of the KYUU jocks would be a nice touch, too. Ric Lippincott would do a good job programming the station.

 

[TheLaffer]

Jhani has done a great job with KRTH, and the Winter book showed good 25-54 growth for the first time. His refreshing is all inclusive, including music, segues, jock presentation, promotion. It's just a better station, and is still a top biller... there looks like a chance it will grow this year, too.

I think the gamble (you just can't recearch "mood" and predictive behaviour unless you use Miss Cleo Radio Research, Inc.) with strong, creative personalities and broad based hits of the 70's and 80's would be a safe gamble, given how bad some of the CBS stations are now. In a field of very bland presentations and stock morning giggleing morning shows, this would stand out.

I hope they do it, as the juke-box-with-an-antenna approach is so vulnerable to alternative media and so boring. If they get folks like John Mack Flannagan, I would sure listen when in the area! The nice thing is that the market had so many good talents... what fun to hear them again.

Hey, I can even remember listening to Dr. Don Rose airchecks beside the pool in Puerto Rico... he was one of my all time heros.

Jhani pulled off a great maneuver at KRTH. While a lot of groups switched their oldies stations to classic hits over the last two years with all new calls, new identities, etc. and blew away a lot of cume on the path to building something new, Jhani essentially switched KRTH from oldies to classic hits (musically) yet retained a solid, entertaining air staff, kept the "fun" imaging, and helped the air talent get more focused and disciplined. It sounds like the air staff bought in judging by how good they're sounding. It doesn't hurt that they have an outstanding morning guy and supporting staff.

Using the same basic concepts to launch a "new" KFRC isn't a bad idea at all -- especially with JMF...Chuck Buell... Bobby doing the imaging. Some of the KYUU jocks would be a nice touch, too. Ric Lippincott would do a good job programming the station.

Thanks for checkin in Gary

 

[TheLaffer]

They finally get it, get name talent and people will listen. Both movi'n and oldies can make it. I think demo' being what they are in the bay area both stations can be successful to the target demo and be financially sound. I say give them a chance and if you don't like it change the station. Lets now hope that CBS now stands for Changes Being Successful (CBS).

What target demo? Nobody has even posted the age target for this "alleged" format switch.

YOU did. Dude you are truly amazing. :'(

 

[Rick Mundy Show]

Ok folks here's the deal. This weekend will bring "106.9 Fresh" The KFRC rumors are to throw off KOIT

So there ya go

 

[1069_KIFR]

Shouldn't it be called "Fresh 106.9" Just like their station in New York?

 

[BossJock1947]

Ok folks here's the deal. This weekend will bring "106.9 Fresh" The KFRC rumors are to throw off KOIT

So there ya go

aah you may be on to something .....maybe

 

[LKellerIII]

Hmmm...looking at Fresh 102.7 New York's website - it seems to be KOIT without the "light rock oldies"...is that correct? Since KOIT's ratings are so high, it seems like common sense that a more direct competitor could get some traction. But the Bay Area radio graveyard is full of stations that tried to take KOIT on directly - to name a few over the years: "K-Lite 93," KABL 98.1, and that first horrid post-Oldies "Classic Hits" format at KFRC that was all light-rock. Also, when you think about it, Star 101.3 really leans pretty heavily on ballads and "soft" current hits.

If true, this could be interesting.

 

[RadioStarOne]

The good folks at KOIT are hardly so blind as to not know whats going on over at CBS Radio. KOIT's roots are so deep in this market with the listen at work audience that a fresh 106.9 FM will just be a knat buzzing around the giants ears and hardly a threat at all! Its interesting all these buzzwords used to sell the various receipes for the same old apple pie!

 

[1069_KIFR]

Although in New York, Fresh 102.7 has been cutting into their version of KOIT, Lite 106.7.(WWFS)

Lite 106.7 is the dominant lite rock/less talk station there. Lately they have been feeling some heat from Fresh 102.7, that they dropped the 'Lite' part of moniker. Now they are known as New York's 106.7

KOIT and New York's 106.7 have the exact same commercial. You know that animated office cubcle?! The advertising people simply edit in the stations logo and have a different voice over.

 

[LKellerIII]

Hey 106.9 KIFR - if this changes happens, can we call you "Fresh" for short?

I guess no change in call letters for 106.9 are necessary, since KIFR works as well for FResh, as for FRee.