> > I heard that KFRC dropped oldies at Noon and is now an all
>
> > seventies station.
> >
>
http://www.freerepublic.com/focus/f-chat/1476238/posts
>
> "Radio's KFRC dropping oldies (STATION'S NEW FOCUS: 38- TO
> 49-YEAR-OLDS)
>
> "At noon today, Bay Area oldies radio station KFRC-FM (99.7)
> will drop the format it has had for a dozen years and start
> focusing on an audience it says has been ignored for too
> long: the people some are calling Generation Jones, 38- to
> 49-year-olds who were too young to identify with Baby
> Boomers and too old to be Generation Xers.
>
> "With its first song, ``One of These Nights,'' by the
> Eagles, the San Francisco-based station will leave behind
> most of the music of the 1950s and 1960s, in favor of what
> was big from 1975 through the '80s."
>
Despite the press release, I disagree with the idea that "Generation Jones" as they call it has been ignored. Most markets including SF have several stations that target this age group.
I could see KFRC losing older listeners without replacing them with the demo they desire, since those listeners are spread out all over the dial.