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KFWB and KRLA qiestopm

S

soundblast

I was on the real top 40 aircheck site and saw that KFWB Los Angeles was around from 1958 to 1968 when it went all news, but then I noticed that there was at least on aircheck of KFWB from 1972, Dose anyone know how long it was top 40 in the 70's, Any information on this would be appreciated

I listed to the 1972 aircheck and the station sounded much the same as it did in the late 60's

The thing I don't understand is after KHJ went Drake with boss radio, both KRLA and KFWB did not react by trying to do the Drake format only doing it better or at least doing some research and finding out what they needed to do to compete, I think the fact that both KRLA and KFWB changed formats years before KHJ went country.. You cant ell neither of those stations changed much even after a year of rating results showing KHJ as the ratings king.. The thing that really got me was the 1972 aircheck was basically the old sound with 1970's music.

Well that my take on this what is yours. I could be wrong about all this.
 
Soundblast:
The 1972 aircheck was actually a tribute to KFWB that aired during a weekend on KMET, then a free-form album rock station. They rounded up the old jingles and jocks and re-created the sound. One time only. KFWB has been all-news since the switch in 1968.
KFWB and KRLA actually did respond to KHJ, but not by "trying to do the Drake format better" (how you'd do that against Drake himself and Ron Jacobs, I don't know).
By 1966, when it was clear that KHJ was winning, both tightened up their sound considerably. In '67, both (but especially KFWB) began experimenting with album cuts and more of an "underground" approach in certain dayparts. It worked better for KRLA, and KFWB wound up 3rd in the Top 40 race and 6th or 7th overall.
In late '67, Westinghouse bought KFWB, and the die was cast for the switch to all-news. It went virtually MOR the final six months (there are airchecks of that approach on Reelradio as well).
KRLA did try to beat KHJ at its own game in '68 and '69, with a much tighter sound, then straddled the line between album rock and Top 40 from late '69 until '73, when it went adult contemporary.
Each exhibit at Reelradio has a comment section. Worthwhile reading, with insights from people who remember as listeners, and quite often, people who actually were at the station at the time.

---Michael Hagerty
 
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