KFWB blew it!

[allvetsnv]

Since DR.Laura and Laura Ingram are with TRN don't be surprised to see Michael Savage 3-6 TRN has been waiting to put Savage on a reputable station in LA also he mentioned on his show last week he has possible major news concerning LA that he can't make public yet.

 

[musicfan101]

I don't understand? Why couldn't KFWB just bring over some of the old KLSX hosts? It makes much more sense to me, they are still under contract with CBS...

 

[DToTheJ]

So, let me get this straight:

KFWB drops all news for news talk....and steals dr, Laura from KFI...

KFI responds with two MORE hours of Bill Handel?

Glenn Beck, THE most talked about peronsality in media today remains mired at KGIL, while KFWB picks up Laura Ingraham's screech-a-thon?

Who's running radio in this town???

It took awhile for Beck to even get cleared in New York, and now after a two-hour clearance on WOR, now runs three hours daily. I'm sure something will give soon.

What baffles me regarding KFWB's switch is why they opt to air a tape-delayed Laura Ingraham at 9 AM when they can just air Michael Smerconish who is live at that time. Having two Lauras back-to-back is a recipe for disaster, I think. And besides, Rush will whoop whoever is in that time slot, no matter what.

 

[Shoot From Hip]

I don't understand? Why couldn't KFWB just bring over some of the old KLSX hosts? It makes much more sense to me, they are still under contract with CBS...

Is all music the same? No. So why would you lump all talk as being the same? KLSX was aimed at young men. Doctor Laura is aimed at an older female demo. Younger men aren't using traditional radio as much as they used to. Hence it's more difficult to generate ad revenue.

 

[davideduardo]

Is all music the same? No. So why would you lump all talk as being the same? KLSX was aimed at young men. Doctor Laura is aimed at an older female demo. Younger men aren't using traditional radio as much as they used to. Hence it's more difficult to generate ad revenue.

Except for stern, younger men did not use KLSX very much... the idea of creating a talk audience among ages that use music radio is absurd.

What young men don't use at all is AM.

 

[likeaboss]

Except for stern, younger men did not use KLSX very much... the idea of creating a talk audience among ages that use music radio is absurd.

What young men don't use at all is AM.

Obviously, creating a talk audience among ages that use music radio is NOT absurd, as your statement starts off by naming a show that did exactly that very successfully for many years. Loveline is another show that is basically talk that has been very successful with a young, music audience. Clearly, it can be done, but most talk today simply isn't doing it.

One of the reasons young men don't use AM is because there is hardly anything on AM that is targeted towards them. And the little that is tends to be VERY poor in content, and is far surpassed by content you could find on FM, Siruis XM, podcasts and the internet, and a varity of other sources.

 

[davideduardo]

Obviously, creating a talk audience among ages that use music radio is NOT absurd, as your statement starts off by naming a show that did exactly that very successfully for many years.

One isolated show, not a format. And definitely not an audience block.

Loveline is another show that is basically talk that has been very successful with a young, music audience.

Again, a specific show concept at a remote part of the day.

Clearly, it can be done, but most talk today simply isn't doing it.

Two wins in a season does not get you to the Superbowl.

One of the reasons young men don't use AM is because there is hardly anything on AM that is targeted towards them.

And, when there was, the men left anyway... for FM. Since then, two generations of listeners, namely just about everyone under 45, has grown up on FM. AM is virtually unknown by the youngest generation, and is something one's parents listen to in the older one... which may, with resistence... listen to a sporting event on AM if there is no other choice.

 

[accessdlp]

Since DR.Laura and Laura Ingram are with TRN.......

Just a coreection, while Ingraham (correct spelling) is with TRN, Dr. Laura is still being distributed by Clear Channel's Premiere Radio Networks (http://www.premrad.com/shows/view/dr_laura.html)

 

[davideduardo]

Just a coreection, while Ingraham (correct spelling) is with TRN, Dr. Laura is still being distributed by Clear Channel's Premiere Radio Networks (http://www.premrad.com/shows/view/dr_laura.html)

Dr. Laura signed a deal with TRN last week, ending her self-syndication.

"TRN Signs Long-Term Pact With 'Dr. Laura'
Aug 6, 2009

Dr. Laura Schlesinger
Talk Radio Network Ventures partnered with Take On The Day for the syndication management and affiliate marketing of The Dr. Laura Program, hosted by Dr. Laura Schlesinger. Syndication was formerly handled solely by Take On The Day, Dr. Laura's independent radio syndication and theatrical company."

Rest of story at MediaWeek at http://www.mediaweek.com/mw/content_display/news/local-broadcast/e3i99e7b38cf6795ab09199fdf1394b60f0

 

[accessdlp]

Thanks David. Missed that one.

 

[davideduardo]

Thanks David. Missed that one.

I'm still curious why she appears on the Premiere website...

 

[musicfan101]

Except for stern, younger men did not use KLSX very much... the idea of creating a talk audience among ages that use music radio is absurd.

What young men don't use at all is AM.

Obviously, creating a talk audience among ages that use music radio is NOT absurd, as your statement starts off by naming a show that did exactly that very successfully for many years. Loveline is another show that is basically talk that has been very successful with a young, music audience. Clearly, it can be done, but most talk today simply isn't doing it.

One of the reasons young men don't use AM is because there is hardly anything on AM that is targeted towards them. And the little that is tends to be VERY poor in content, and is far surpassed by content you could find on FM, Siruis XM, podcasts and the internet, and a varity of other sources.

While I do agree that comparing talk radio to music radio is like comparing apples and oranges, I am going to say as an 18 year old teenager, I use AM all the time. AM listenership is somewhat high. Me, all my friends, and other young men that I know of use AM to listen to stations like KFI, KLAC, or KSPN...and when we did listen to FM it was mainly KLSX, or we did listen to music radio.

 

[ChannelFlipper]

Except for stern, younger men did not use KLSX very much... the idea of creating a talk audience among ages that use music radio is absurd.

What young men don't use at all is AM.

Obviously, creating a talk audience among ages that use music radio is NOT absurd, as your statement starts off by naming a show that did exactly that very successfully for many years. Loveline is another show that is basically talk that has been very successful with a young, music audience. Clearly, it can be done, but most talk today simply isn't doing it.

One of the reasons young men don't use AM is because there is hardly anything on AM that is targeted towards them. And the little that is tends to be VERY poor in content, and is far surpassed by content you could find on FM, Siruis XM, podcasts and the internet, and a varity of other sources.

While I do agree that comparing talk radio to music radio is like comparing apples and oranges, I am going to say as an 18 year old teenager, I use AM all the time. AM listenership is somewhat high. Me, all my friends, and other young men that I know of use AM to listen to stations like KFI, KLAC, or KSPN...and when we did listen to FM it was mainly KLSX, or we did listen to music radio.

Anecdotal evidence will not help you win this argument.

You also post to a radio website which puts you out of the 99.9% remainder of the listening audience.

 

[allvetsnv]

Thanks David. Missed that one.

I'm still curious why she appears on the Premiere website...

show.

David,
Dr. Laura is still appears on premiers website because premier is still involved with some of the sales and marketing of Dr.Laura's show

 

[BC_714]

Except for stern, younger men did not use KLSX very much... the idea of creating a talk audience among ages that use music radio is absurd.

What young men don't use at all is AM.

Obviously, creating a talk audience among ages that use music radio is NOT absurd, as your statement starts off by naming a show that did exactly that very successfully for many years. Loveline is another show that is basically talk that has been very successful with a young, music audience. Clearly, it can be done, but most talk today simply isn't doing it.

One of the reasons young men don't use AM is because there is hardly anything on AM that is targeted towards them. And the little that is tends to be VERY poor in content, and is far surpassed by content you could find on FM, Siruis XM, podcasts and the internet, and a varity of other sources.

While I do agree that comparing talk radio to music radio is like comparing apples and oranges, I am going to say as an 18 year old teenager, I use AM all the time. AM listenership is somewhat high. Me, all my friends, and other young men that I know of use AM to listen to stations like KFI, KLAC, or KSPN...and when we did listen to FM it was mainly KLSX, or we did listen to music radio.

Young men use AM just not in droves, but they do listen to the sports stations. KSPN will get a bump in men 18-34 with the Lakers joining the station in the fall.