Anyone notice that KFWB has returned the Teletype background sound effect this past week?
At one point 1010 WINS New York discontinued the Teletype, but received many complaints and decided to revive it.
I think this is a smart move for KFWB. First of all, when using a non-digital tuner, hearing that sound lets listeners know they're at 980 without looking at the dial. Second, it implies a serious all-news operation, which KFWB needs to emphasize again as its “brand” has gone soft. With the albatross of the Dodgers' contract gone after the upcoming post-season (yes I believe the Dodgers will be in the post-season this year, and will ultimately lose to the Angels in 5 games in the World Series, but I digress), KFWB can return to being a true 24/7 all-news operation.
I am also pleased to see the thrice hourly newscasts beginning once again with a package of headlines, rather than the “big story” tease they had been running recently - which made it feel like an eternity until one got to hear anything other than that "big story".
At one point 1010 WINS New York discontinued the Teletype, but received many complaints and decided to revive it.
I think this is a smart move for KFWB. First of all, when using a non-digital tuner, hearing that sound lets listeners know they're at 980 without looking at the dial. Second, it implies a serious all-news operation, which KFWB needs to emphasize again as its “brand” has gone soft. With the albatross of the Dodgers' contract gone after the upcoming post-season (yes I believe the Dodgers will be in the post-season this year, and will ultimately lose to the Angels in 5 games in the World Series, but I digress), KFWB can return to being a true 24/7 all-news operation.
I am also pleased to see the thrice hourly newscasts beginning once again with a package of headlines, rather than the “big story” tease they had been running recently - which made it feel like an eternity until one got to hear anything other than that "big story".