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KFWB To Air Brokered And Syndicated Shows

DToTheJ

DToTheJ

KFWB will begin airing syndicated shows on weekends including shows from Ric Edelman and chef Jamie Gwen, as well as fifteen hours of paid programming.

Full story from Radio & Records:
http://www.radioandrecords.com/RRWe...=49091&ContentTypeID=101&Archive=0&FormatId=0

And writes James Rainey in the Los Angeles Times:
"Give us 22 minutes and we'll give you the world," KFWB has promised since I can remember. But now, on Saturdays and Sundays, it's "Give us 22 minutes and we'll give you... fish oil, gold coins, cut-rate mortgages..."

Edited to wonder: How many of the weekend personalities will be "holdovers" from the now-defunct 97.1 Free-FM?
 
DToTheJ said:
KFWB will begin airing syndicated shows on weekends including shows from Ric Edelman and chef Jamie Gwen, as well as fifteen hours of paid programming.

Full story from Radio & Records:
http://www.radioandrecords.com/RRWe...=49091&ContentTypeID=101&Archive=0&FormatId=0

And writes James Rainey in the Los Angeles Times:
"Give us 22 minutes and we'll give you the world," KFWB has promised since I can remember. But now, on Saturdays and Sundays, it's "Give us 22 minutes and we'll give you... fish oil, gold coins, cut-rate mortgages..."

Edited to wonder: How many of the weekend personalities will be "holdovers" from the now-defunct 97.1 Free-FM?
Click to expand...

This is old news and was totally expected. The only question was when it was going to happen.
 
It's still very sad. :mad:

Big news still happens on weekends and Angelenos have one less place to tune in when it does. One less place for traffic reports too. Can they live without it? Sure. But it's a shame that things have come to this.

Not to mention that running a weekend of infomercials doesn't really help your news staff (what's left of it) to maintain credibility with the public. Even if they are victims in this sort of corporate decision making.
 
Maybe...but it could be the desperate actions of sales management (corporate and local) doing whatever they can do to dig up revenue for a station that's now billing $20 million LESS annually than just a couple of years ago. That being said, I don't know any sales managers who aren't desperate these days...guess KFWB's are just more so.
 
radioman148 said:
This is old news and was totally expected. The only question was when it was going to happen.
Click to expand...

I guess that answer has come... With that said, did anybody actually hear any of the programming this weekend? Your thoughts?
 
The original post refers to Ric Edelman "as well as 15 hours of paid programming."

It's a minor correction, but Edelman IS paid programming. His show was bartered when he was carried by ABC. Now that he's syndicating his own show he's paying stations to carry him.
 
Ron said:
This is consolidation at work.
Click to expand...

Sorry...it has NOTHING to do with consolidation. Lots of independent AM stations, not part of big companies, do the exact same thing. This is more an example of what's happened to AM radio today, and how weak signals have become throwaways.
 
I think they are all brokered other than the food news and car news shows. They seem to be programming. There sure are a lot of vitamin commercials, they must either be selling a ton of pills or getting an amazing rate.
 
TheBigA said:
Ron said:
This is consolidation at work.
Click to expand...

Sorry...it has NOTHING to do with consolidation. Lots of independent AM stations, not part of big companies, do the exact same thing. This is more an example of what's happened to AM radio today, and how weak signals have become throwaways.
Click to expand...

In other threads people like David Eduardo have pointed out the evenings and weekends, especially on AM, are essentially throw away. No significant listening, no ad revenue. So the question is, turn off the transmitter thereby saving energy and the endangered polar bears or pick up a few bucks from people stupid enough to buy time when no one is listening to push their products or financial services of questionable efficacy and integrity.

If it means that a station that normally gives me programming that I want during the week stays on the air then I vote for the miracle colon cleanser and those get rich quick advice gurus hands down. Now the late nights when I used to see bad movies on TV is another matter. I could sleep through the movies, but not people yelling about some miraculous exercise gadget or veggy juicer.
 
Inside Radio reported that CBS is prepping KFWB for sale. Wonder what they want for it and who they will use as a broker (not that I'm interested in buying, of course)?
 
Carmine5 said:
Inside Radio reported that CBS is prepping KFWB for sale. Wonder what they want for it and who they will use as a broker (not that I'm interested in buying, of course)?
Click to expand...
I'll buy it for a dollar. CBS should have sold KFWB a long time ago! In this economic climate, they will not get much for it!
 
musicfan101 said:
Carmine5 said:
Inside Radio reported that CBS is prepping KFWB for sale. Wonder what they want for it and who they will use as a broker (not that I'm interested in buying, of course)?
Click to expand...
I'll buy it for a dollar. CBS should have sold KFWB a long time ago! In this economic climate, they will not get much for it!
Click to expand...

Wow, deep pockets!

The last time an historic L.A. AM station was sold it was KMPC. The Koreans bought it in 2007 from Rose City for 33 mil. But given the current state of the economy verses '07 and the continued decline of AM, I'm not sure CBS could get that amount or near to it for KFWB.

c5
 
Carmine5 said:
The last time an historic L.A. AM station was sold it was KMPC. The Koreans bought it in 2007 from Rose City for 33 mil. But given the current state of the economy verses '07 and the continued decline of AM, I'm not sure CBS could get that amount or near to it for KFWB.
Click to expand...

The "KMPC" the Koreans bought is not the heritage Golden West / Gene Autry facility on 710. It is a signal-challenged highly directional operation at 1540 which for years was KSKQ (AM) under SBS ownership.

KFWB is a decent facility for one on a regional channel. The fringe market coverage is not great in northern LA County or southern Orange, but in the rest of the area it is, day and night, probably the 4th or 5th best AM in the market after KFI, KNX, KLAC and maybe KHJ. It should fetch $22 to $28 plus the value of real estate.
 
DavidEduardo said:
The "KMPC" the Koreans bought is not the heritage Golden West / Gene Autry facility on 710. It is a signal-challenged highly directional operation at 1540 which for years was KSKQ (AM) under SBS ownership.

KFWB is a decent facility for one on a regional channel. The fringe market coverage is not great in northern LA County or southern Orange, but in the rest of the area it is, day and night, probably the 4th or 5th best AM in the market after KFI, KNX, KLAC and maybe KHJ. It should fetch $22 to $28 plus the value of real estate.
Click to expand...

$22 to 28? Hot damn, I'm in! Oh... million. Always a catch.
_________________________________________________
Regarding radio usage being significantly down at night. Sigh... the return of the daytimer.
 
JimPastrick said:
Regarding radio usage being significantly down at night. Sigh... the return of the daytimer.
Click to expand...

It's been "down" that way for five decades. Once TV achieved critical mass, evening hours on radio typically got about a half or even as low as a third of the listening levels of daytime dayparts. As far back as I can remember (and that is about 40 years) selling spots in US markets, agencies wanted 6 AM to 7 PM only.
 
DavidEduardo said:
KFWB...(snip)...probably the 4th or 5th best AM in the market after KFI, KNX, KLAC and maybe KHJ.
Click to expand...

After KLAC, wouldn't KABC also be vying for spots 4-6 with KFWB and KHJ?
 
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