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KFYI-KTAR Horse Race
- Thread starter kzewdude
- Start date
I would suggest delving a bit deeper into the numbers, 12+ never tells the story. I love the Aunt Carlos 25-54m numbers from winter book the best... then in the trend oof. KTAR-FM just doesn't have the competitive programming that it takes to beat KFYI in the key demos and in the prime dayparts (AMD, midday, PMD).kzewdude said:
I really do have a problem with people quoting 12+ numbers as gospel here--I thought it was against the selectively great and powerful rules of the forum to do that... oh well.
News 92~three, where Hip Hop used to live, should be further along in their battle with KFWhyEye, but lame programming results in lame ratings every time! In addition to weak talk elements, the news is now being spiked with all kinds of music, voice and sfx drop-ins. It's high school...nah, make that junior high school radio at it's worst. A big Thumbs Down from the Middle Eastern Men of The Media!
as I see the numbers, not much of a horse race but rather a bloodbath. forget 12+..most radio advertisers are only concered with 25-54 and KTAR seems to have lost that core audience and isn't gaining new folks All news blocks and boring predictable talk blocks will never beat the passionate talk at KFYI. And as for all-news.. Phoenix is just like LA--all-news just doesn't get much of an audience. Compare KFWB and KNX to WCBS and WINS in NYC. Big difference in ratings. Congrats KFYI! 8)
V
vettalkguy
Guest
P25-54, KFYI and KTAR are 0.5 apart. KFYI 13th. KTAR 16th.
H
headphonejack
Guest
vettalkguy said:
Wow, it is neck and neck.
V
vettalkguy
Guest
I'm surprised to see KFYI all the way down at 13th.
H
headphonejack
Guest
If KTAR were to get rid of Pat McMahon I think KTAR would beat KFYI. Auntcarlos does a better show than Barry. Replace 1-4 and I think KTAR may return to the ratings it used to get.
Nope.
V
vettalkguy
Guest
All the ads about JD Hayworth apparently didn't help. KFYI is down in his first ratings.
That is because you only have to listen to JD once, and you have essentially heard all he has to offer.
Big mistake.
Big mistake.
C
Conservative Talker
Guest
KTAR programming makes me want to horse laugh, much less a horse race.
A very competent, wise and young sound engineer, at a local Phoenix talk station, once told me "the station in the star."
In other words, when you have a station such as KTAR and KFYI, that have built up large audiences for having stuck it out for so long, you could practically put a liberal dolt like David Leibowitz on the air, and they will get ratings.
Why?
Because the station is the star.
Look at Liddy and Hill. Nice guys. More talented that Leibowitz. Conservative, but nothing too special. Well, ratings went up on KFYI and they thought that it was soley THEM.
No, it was the station (is the star) at work.
They thought they were good enough/ready enough for a national talk show because of their KFYI "success" (much like Liebowitz
really thinking he's VP and Creative Director material); however, they weren't ready for national syndication. The great success of KFYI made them think they were better than they actually were.
So, what's the moral of the story?
Talent, entertainment, understanding the issues, conservatism, believability, zazz, etc.
Now go listen to Charles "Chalmers Johnson" Goyette and get back to me with more tales of imbecility and pat ideology run amok!
A very competent, wise and young sound engineer, at a local Phoenix talk station, once told me "the station in the star."
In other words, when you have a station such as KTAR and KFYI, that have built up large audiences for having stuck it out for so long, you could practically put a liberal dolt like David Leibowitz on the air, and they will get ratings.
Why?
Because the station is the star.
Look at Liddy and Hill. Nice guys. More talented that Leibowitz. Conservative, but nothing too special. Well, ratings went up on KFYI and they thought that it was soley THEM.
No, it was the station (is the star) at work.
They thought they were good enough/ready enough for a national talk show because of their KFYI "success" (much like Liebowitz
really thinking he's VP and Creative Director material); however, they weren't ready for national syndication. The great success of KFYI made them think they were better than they actually were.
So, what's the moral of the story?
Talent, entertainment, understanding the issues, conservatism, believability, zazz, etc.
Now go listen to Charles "Chalmers Johnson" Goyette and get back to me with more tales of imbecility and pat ideology run amok!
- Status