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KGBY begins Premium Choice air staff

It will include Valentine in mornings. They'll keep the girl who was on in the AM doing traffic and some short entertainment blurbs. She's paid hourly but gets a lot of endorsements, which is probably why they didn't fire her last week. The PD, however, was among those canned. Does anyone even care about this station. Doesn't seem like there's much listener passion.
 
KGBY is an example of classic greed... they had a nice little slice of the market pie (w35-54) and threw it all away for a robotic format with no hope for listener passion.
 
hammerpants said:
KGBY is an example of classic greed... they had a nice little slice of the market pie (w35-54) and threw it all away for a robotic format with no hope for listener passion.

If it makes them a profit, does it matter? (not trying to be a d***, mind you.)
 
hammerpants said:
What profit are you getting at? They lost a huge chunk of their billing in the switch from Y92.

Yeah, but they're spending way less to run the place. What's the differences if you spend a million to make a quarter million profit, and spending half a million to make $100k profit. That's just an example; I don't know the numbers, but if they can run it on the cheap and still show a profit, surely that's a CYA for someone --the GM, I guess. Isn't this the corporate radio formula everywhere? My question ultimately is whether people care enough to tune out long enough and in large enough volume to create a situation in which you lose money no matter how cheaply you run it. I don't know if that's happening anywhere; I don't know if that's possible. All I'm saying is that the things broadcasters care about are not the same thing business people who happen to be in radio care about.
 
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If it makes them a profit, does it matter? (not trying to be a d***, mind you.)
[/quote]

What's so wrong about being a d***?
 
They slowly strangled this station over the years until they finally killed it off. It surly is a more viable format than when it was KFBK-FM or KAER, but the station's glory days really were when Westinghouse owned it. CC is very good at destroying stations and then wondering why they aren't generating high numbers and profits. Hey CC, it's because it sounds like an ipod with an announcer.

I will say that by adding some Premium Choice shows it will at least sound like there's someone there, but all of those someone’s are somewhere else... Like LA.
 
When will laying off your entire air staff ever generate more listeners? When will laying off your sales force ever generate more revenue? The bean counters don't know anything about good radio. Of course that is universal in whatever business you're in.
 
MRK.....
.....or at Mike's Discount Foods......

BigOne......

Beancounters CAN be useful, particularly where prosperity trumps good business sense....the dream situation is to know when to stop squeezing the creativity to death. CC has proven time & time again it doesn't know when to stop.....it couldn't control itself in station acquisition, in cost cutting, in borrowing a gazillion bucks that led to a corporate debt near $10 billion.

It really wasn't that long ago that owning a heritage station like KFBK, with no real format competition, was a license to print cash....but, as many companies are learning, too big is not good.
 
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