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KGGI how does it rank in morning drive?
- Thread starter 30james
- Start date
They are tied for 14th in 18-34. In AM Drive in 18-34 they are 17th.
25-54 they are 19th, same in 18-49. 12-17 they are 8th.
It is #3 in billings.
Remember, the 70 dbu coverage of KGGI is about one third of what KOLA and KFRG cover. Even the 60 dbu misses a good portion of the market.
Less than a third of listening in the market is to local stations. The vast majority is to LA market stations.
In this case, they also have to have a full market signal that can be heard not just in cars but in workplaces and homes KGGI does not meet that criteria.
They are outperforming their signal, and I would imagine that ownership is quite happy with the station.
That #3 rank in billing will become increasingly distant from the #1 and #2 stations.
Not sure I understand David's remarks regarding signal. KGGI covers the Inland Empire just fine. Yeah, LA County coverage stinks. That's not who they are targeting. Signal plots that aren't Longley-Rice are pretty useless in this part of the country. KOLA and Froggy aren't nearly as good as non-Longley Rice plots would suggest.
Not sure I understand David's remarks regarding signal. KGGI covers the Inland Empire just fine. Yeah, LA County coverage stinks. That's not who they are targeting. Signal plots that aren't Longley-Rice are pretty useless in this part of the country. KOLA and Froggy aren't nearly as good as non-Longley Rice plots would suggest.
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It does not have a 60 dbu over the entire market, and... for indoor listening which is still over half of all listening, the minimum 65 dbu signal misses well over 1/3 of the market. And a significant part of the real coverage goes to the area in NW San Bernardino County which is not in the survey area of any market.
Nobody said they were.
No matter which plots you look at, KGGI does not have enough signal over a significant portion of the market to be fully competitive.
Its problem is too much height and not enough power. This is the same issue as occurred with 98.3 in the San Gabriel Valley until the transmitter was moved down off the foothills and the power raised.
I don't think KGGI's height is as big a problem as you suggest. I'm about 100 miles south of their antenna, and KGGI's signal strength here is about the same as KOLA's.
K.M. Richards
Program Director, The Eighties Channel™
I wonder if you have a better line of sight than many listeners to both stations' transmitters. That can make a huge difference on FM.
Well, I did some runs on the data from recent survey periods, and the in-home listening is almost non-existent outside the 65 dbu contour using a conventional map.
PPM does not give us separate at-work and in-car numbers like the diary did, so it is hard to evaluate that aspect. I suppose I could go back to Maximi$er from the late 2000's before PPM and compare, but it is already pretty obvious that the signal is just not strong enough for home or building penetration in much of the market.
Back when we had deeper diary data, a group of us at HBC did a study of about 10 top 20 markets, ranging from mountainous LA and SF to ultra-flat Miami and Houston and Dallas. We evaluated what were essentially hundreds of thousands of diary /listening incidents and plotted them on the old Arbitron map software. 95% of all fixed location listening occurs within the 65 dbu calculated contour. That even applies in markets where a Longley-Rice reveals shadow areas and contour "distortion" so we concluded that the 5% was in those areas where the standard contour was deficient.
Obviously, your personal experience may vary. But the "average listener" does not go out of their way to get weaker signals. If anything, today listeners say, "Eff it. Alexa, start my playlist..."
KGGI's signal never seemed to be an issue when it was scoring shares 2x to 3x greater than what it's witnessed over the past few years.
I think reduced patronage of FM radio by hip hop fans and increased competition in the Rhythmic music space on the local FM dial are big factors. Cali 93.9 has definitely pruned some share from KGGI. Old School 104.7 might even be taking some numbers.
If the online music log on KGGI's own web site is accurate, the artist repetition on that station is insane. Have never seen anything like it.
I think reduced patronage of FM radio by hip hop fans and increased competition in the Rhythmic music space on the local FM dial are big factors. Cali 93.9 has definitely pruned some share from KGGI. Old School 104.7 might even be taking some numbers.
If the online music log on KGGI's own web site is accurate, the artist repetition on that station is insane. Have never seen anything like it.
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K.M. Richards
Program Director, The Eighties Channel™
Given that the KGGI facilities were modified to their current power and height well after grandfathering, I have to presume that they are at the maximum for their class at that transmitter site.
Of course, they could try to find a different site where whatever height and power they could get was an improvement, but I suspect that after all these years, the trade-off of whatever coverage they would lose has already eliminated that option.
Of course, they could try to find a different site where whatever height and power they could get was an improvement, but I suspect that after all these years, the trade-off of whatever coverage they would lose has already eliminated that option.
The real issue is whether, remaining in its assigned class, it could come down to a lower height and new location and increase power. for better penetration.
KRCV in West Covina was about 700 watts half way up the mountains on the north side of the San Gabriel Valley. It had a weak signal everywhere and got nearly no listening. It moved down to the intersection of the 10 and the 57 with full Class A power and standard height and suddenly quadrupled its numbers with no programming changes.
Finding a site that is usable with co-channel and adjacent channel issues may not be possible for KGGI. Still, it is the #3 biller in the market (Entravision's station is not considered an Inland Empire facility even though it originates there).
Much of that is competition. KGGI in the Victor Valley book is still in the 9 to 10 share range, same as I could track it back to 2016 at. And that is even with the attrition of 12-17 listeners to streams.
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