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KGGI

3

30james

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I've noticed their share is a midlevel 2.6 this time around for May 2020. Any cause for concern David Eduardo? Are they in the top 5 for 18 to 49 year olds? Or 25 to 49 year olds?
 
30james said:
I've noticed their share is a midlevel 2.6 this time around for May 2020. Any cause for concern David Eduardo? Are they in the top 5 for 18 to 49 year olds? Or 25 to 49 year olds?
Click to expand...

Share is irrelevant during the very changed radio usage during the virus period. Total radio usage is different.

Nielsen has advised clients, both stations and ad agencies, not to use the numbers outside of the current period of change and stress.

In any case, don't look at share at all. Look at AQH persons.
 
Haven't rhythmic stations such as KKGI and Power 106 among many others nationwide been hyper-focused on the 18-34 demo nationwide for years and years?
 
Marv said:
Haven't rhythmic stations such as KKGI and Power 106 among many others nationwide been hyper-focused on the 18-34 demo nationwide for years and years?
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Today, they are selling based on the 18-49 segment. Since ethnic communities have much lower average ages, there is no the obsession with 25-54 that there is in general market properties. Agencies doing Hispanic or Black targeted buys are pretty much all in 18-49
 
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