• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KGGI

3

30james

Banned
Just wanted to know with sagging shares how well is the morning drive doing on KGGI. They are now down to 1.8 overall. KBIG is doing excellent in the mid 4's. So they are probably number 3 or 4 for drive time.
 
KGGI and KBIG target different demographics, so making any kind of presumption based on the 6+ numbers is going to be little more than a guess. The question is valid but the rest of your post is pure speculation.
 
K.M. Richards said:
KGGI and KBIG target different demographics, so making any kind of presumption based on the 6+ numbers is going to be little more than a guess. The question is valid but the rest of your post is pure speculation.
Click to expand...
KGGI had one bad book in April. That may be due to panel changes or other conditions that have nothing to do with the programming.

In March, they had one of the better 25-54 months in the last year, and April was just off.

KBIG was better than the last 4 books, but below the much higher shares in 25-54 they had up to December of last year.

I pulled up the last 10 months on 25-54, and what it shows is that the market is very bouncy with wide ranges even for stable stations.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom