Once again, emphasizing "ratings" is previous-millennium thinking when it comes to these apocalyptic days of AM. Don't think of any AM sports betting station as "competition" for stations that talk about sports teams, their games, their players and their controversies with no or only incidental mention of gambling. Sports betting stations arrive basically pre-sold, and the spots that run on them are all from businesses that don't care if 100 or 1 million people are listening, just as long as they have an interest in gambling on sports, The "success" of BetQL and any other sports gambling networks that may emerge will never be measured in ratings.