KGO Cumulus hiring salepeople

[alok]

Why is KGO hiring salespeople at its station if they just wiped out many people.
They are hiring in a spot that airs occasionally.
Were there not salepeople on the staff already that know how to sell the new format KGO is trying ?
Or did KGO wipe out its older more established salesforce to hire on newer, younger ,lower paid people ?

alok

 

[DavidKaye]

Why is KGO hiring salespeople at its station if they just wiped out many people.
They are hiring in a spot that airs occasionally.
Were there not salepeople on the staff already that know how to sell the new format KGO is trying ?
Or did KGO wipe out its older more established salesforce to hire on newer, younger ,lower paid people ?

alok

How do you know how many salespeople KGO/KSFO may have fired? Perhaps they didn't get rid of any. Maybe they're expanding. But then again, there is always attrition in sales. This is why when you look at the websites for most stations you see fairly permanent listings looking for sales people. Sales is hard.

For sake of information, before the change the KGO and KSFO websites had been advertising for sales people. Even before the Citadel/Cumulus merger they had listings there. The only difference is that they're advertising on-air. This is not unusual, either. If you have an advertising medium why not use it to advertise your job openings?

 

[radio dx]

selling air time on KGO nowadays would be like selling tickets to a sinking ship.

 

[DJBigOne]

selling air time on KGO nowadays would be like selling tickets to a sinking ship.

Dare I say KGO will sink faster than an Italian cruise ship?

I wouldn't say that because it would be politically incorrect.

 

[RadioStarOne]

Then I will!

Dare I say KGO will sink faster than an Italian cruise ship?

 

[DavidKaye]

Then I will!
Dare I say KGO will sink faster than an Italian cruise ship?

Maybe, maybe no. I'm holding out judgment until I've seen at least two Arbitron reports. Maybe they know what they're doing, maybe they don't. But once again, they've had great success with KNBR, so I'm not counting them out for KGO just yet.

Sure, we'd all like to see them fail because of the way they treated their former employees, but I'm also a realist. They could well have made the right decisions. After all, people normally don't rise to prominence in business unless they know something about what they're doing.

 

[radio dx]

People do make mistakes....remember "Classic Coke"?

 

[LKellerIII]

People do make mistakes....remember "Classic Coke"?

I think you mean "New Coke." Classic Coke was the new name for the original formula.

 

[Questor]

Then I will!
Dare I say KGO will sink faster than an Italian cruise ship?

At least Gene Burns wasn't on that cruise ship.

After all, people normally don't rise to prominence in business unless they know something about what they're doing.

Limbaugh gets an orgasm when he explains how his program rose despite the experts. He was cornered by countless "proven" radio executives saying his idea and format wouldn't work, e.g,. 3 hours without guests.

I like one Inc. article where the successful entrepreneurs confessed they were actually inventing it all as they went along. They got lucky. Maybe someone in this latest cloud of airwave improv will "luck off," so to speak.

The longer I live in a world ruled by technical obsolescence, the more I'm convinced experience is overrated.

 

[LKellerIII]

Then I will!
Dare I say KGO will sink faster than an Italian cruise ship?

At least Gene Burns wasn't on that cruise ship.

After all, people normally don't rise to prominence in business unless they know something about what they're doing.

Limbaugh gets an orgasm when he explains how his program rose despite the experts. He was cornered by countless "proven" radio executives saying his idea and format wouldn't work, e.g,. 3 hours without guests.

I like one Inc. article where the successful entrepreneurs confessed they were actually inventing it all as they went along. They got lucky. Maybe someone in this latest cloud of airwave improv will "luck off," so to speak.

The longer I live in a world ruled by technical obsolescence, the more I'm convinced experience is overrated.

If Limbaugh really said that, it was BS. There were other successful talk radio hosts before Rush that never had guests - one was Ira Fistell...I can't think of others off the top of my head, but I know there were. All radio talk hosts have some hours without guests, and listeners often don't listen for more than an hour, so I can't imagine 3 hours without guests would bother too many people.

I remember hearing Limbaugh's show on KFBK Sacramento before he was syndicated, and immediately thought - this guy's different and entertaining - he won't be staying in small market Sacto very long...though I probably thought he'd more likely end up a big local hit in LA or New York.

Like him or not, he's extremely articulate, doesn't take himself too seriously (or didn't used to, anyway), and has that big voice. That's what made him a success, not anything about the show's format.

 

[randy chase]

Michael Jackson was very successful on KABC way before Limbaugh switched from DJ to hate monger.

 

[barman]

Michael Jackson was very successful on KABC way before Limbaugh switched from DJ to hate monger.

Yes, I remember those days. Limbaugh's syndicator was trying to get Limbaugh on their LA station along with Jackson, inasmuch as he was on WABC. Jackson made a number of snide, on-air comments along the lines of "he's not welcome in this town", etc when he was asked about by callers on the air. There had been some coverage of this potential incoming conservative "interloper" via a couple of regional newspapers...enough for there to be a few phone calls to Jackson on the air about it. Meanwhile, behind the scenes Jackson actively and successfully kept Limbaugh off of KABC and out of the LA market altogether, until about a year later when he appeared on KFI but this time opposite Jackson.

How'd that work out?